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MAKEUP11 min
TOUCH IN SOL: K-beauty makeup Sean Lim 2012 No Poreblem
In the K-beauty makeup world, TOUCH IN SOL (often stylized as touch in SOL) has established itself since its founding in 2012 by Sean K. ...
MAKEUP9 min
ESPOIR: Amorepacific's Professional K-Beauty Makeup Brand
In the bustling world of K-beauty makeup, ESPOIR holds a unique position: that of a professional brand from Amorepacific that has inspire...
MAKEUP9 min
HINCE: the narrative K-beauty makeup brand with rich colors
In the contemporary K-beauty makeup segment, HINCE holds a unique poetic place. Claiming an identity of "Narrative Beauty," the brand bui...
MAKEUP10 min
TOOQ: K-beauty Makeup Extension Korean Minimalist Palette
In contemporary minimalist K-beauty makeup, TOOQ stands out as a playful Korean brand focusing on relaxed beauty, simple gestures, and na...
SKINCARE8 min
ABIB: the K-beauty brand with Jirisan heartleaf for sensitive skin
In the K-beauty world dedicated to sensitive skin, ABIB has established itself as an essential reference thanks to a signature ingredient...
SKINCARE8 min
DR.G: the K-beauty cosmeceutical brand born in a dermatology clinic
In the premium segment of K-beauty cosmeceutical brands, DR.G holds a unique position. Founded by dermatologist Dr. Ahn Gun Yong from Kor...
SKINCARE11 min
TONYMOLY: K-beauty 2006 Panda's Dream Chok Chok Green Tea
In the iconic mass-market K-beauty scene, TONYMOLY has established itself since its founding in 2006 in Seoul by Haedong Bae with the sup...
SKINCARE9 min
VT COSMETICS: the viral K-beauty brand Reedle Shot for microneedling
In the ever-evolving world of K-beauty, VT COSMETICS made a strong impact with its revolutionary concept: the Reedle Shot, aka "microneed...
MAKEUP9 min
OIAD: the K-beauty peel-off makeup brand Once in a Day
In the new generation of K-beauty makeup brands, OIAD stands out as a revelation with a bold and poetic concept: “Once in a Day, Uniquely...
SKINCARE11 min
THE PLANT BASE: K-beauty Vegan Premium Time Stop Ampoule
In the world of premium vegan K-beauty, THE PLANT BASE stands out as a unique brand founded in 2005 in Seoul. A pioneer of plant-based sk...
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