CENTELLIAN 24: the K-beauty dermo-cosmetic brand with TECA and Centella
Among K-beauty brands with the strongest medical heritage, CENTELLIAN 24 holds a unique position. Born in 2015 from the Korean pharmaceutical laboratory Dongkook, it directly stems from Madecassol, the legendary Korean healing ointment found in almost every pharmacy in South Korea. The brand translates 55 years of medical expertise on centella asiatica into modern, sophisticated, and effective cosmetics. A rare medical heritage that makes it an absolute reference for soothing and anti-aging care.
At Ma Petite Corée, we have included CENTELLIAN 24 in our catalog, convinced by the strength of its pharmaceutical heritage and the remarkable effectiveness of its formulas based on proprietary TECA. In this article, we analyze the brand's DNA in depth. History, philosophy, key ingredients or concepts, flagship products: everything you need to know to understand why CENTELLIAN 24 deserves its place in your routine.
CENTELLIAN 24: the K-beauty brand with pharmaceutical DNA
CENTELLIAN 24 is the flagship dermo-cosmetic brand of Dongkook Pharmaceutical, a Korean pharmaceutical laboratory founded in 1968 (over 55 years of expertise). Dongkook is historically recognized for an iconic product: Madecassol, a healing ointment based on centella asiatica that has become a staple in Korean pharmacies for decades. Most Koreans have a tube of Madecassol at home for small cuts, burns, and everyday irritations.
In 2015, leveraging its medical expertise around centella asiatica, Dongkook decided to transfer this knowledge into the world of cosmetics. The reasoning is clear: if centella asiatica heals wounds and soothes irritations in medical use, it should excel in daily cosmetic use on sensitive, reactive, aging skin. Thus, CENTELLIAN 24 was born, with the ambition to offer the best of pharmaceutical science to a discerning beauty clientele.
Success is immediate and impressive. Madeca Cream, the brand's flagship cream, becomes the number one anti-aging cream in Korea for 9 consecutive years, with a total of 51 million units sold. CENTELLIAN 24 establishes itself as a benchmark in the Korean dermocosmetic segment, often recommended by dermatologists and pharmacists themselves. Today, the brand is exported worldwide with a recognizable visual identity and an expanded range including MADECA Derma, Mela Capture Ampoule, Expert Serum.
TECA and TECAnology: the scientific signature of CENTELLIAN 24
At the heart of CENTELLIAN 24 is an exceptional active ingredient: TECA (Titrated Extract of Centella Asiatica), an ultra-concentrated titrated extract of centella asiatica. Unlike a simple plant extract that mostly contains water, TECA is a purified concentrate of the key active principles of centella: madecassoside, asiaticoside, madecassic acid, and asiatic acid. From 100 kg of centella asiatica, only 2 kg become TECA after extraction. An exceptional active density that explains the superior effectiveness of CENTELLIAN 24 formulas.
The brand develops its proprietary technology called TECAnology, a fusion of five layers of patented technologies. It combines TECA with a liposomal technology featuring three levels of progressive activation, for optimal skin penetration and controlled release of active ingredients. The brand’s recent formulas feature a concentration of 30,000 ppm of active TECA, an unprecedented level on the market. The result: clinically proven effectiveness on 10 major skin signs (elasticity, wrinkles, complexion, pores, radiance, texture, hydration, blemishes, sensitivity, exfoliation).
CENTELLIAN 24 rigorously selects its centella asiatica exclusively from the preserved areas of Madagascar, renowned for the exceptional quality of their medicinal plants. Each batch of raw material undergoes more than 200 quality controls and a 6-month extraction process. The brand works directly with Malagasy producers to identify the best sites according to climate and soil. This sourcing requirement explains why CENTELLIAN 24 cosmetics significantly outperform standard cica products on the market in terms of measured effectiveness.
The flagship products of CENTELLIAN 24
CENTELLIAN 24 structures its catalog around a Madeca line developed in successive « Seasons ». Here are the essentials.
Madeca Cream is THE absolute iconic product, the number one anti-aging cream in Korea for nine consecutive years. High concentration TECA, collagen, hyaluronic acid, elastin, ceramide, phospholipids. Lightweight texture but rich in active ingredients, fast absorption without greasy effect. Suitable for all skin types, even sensitive ones. Successive versions (Season 5, 6, 7, Time Reverse) regularly enrich the formula.
The Expert Madeca Cream Signature steps up with a TECA-HEAL 1% formula, enhanced with patented ectoine and milk ceramides. Ultra-fast soothing effect (5 minutes to calm irritated skin), luxurious moist and smooth texture. Recommended for very sensitive skin or during post-treatment skin crisis periods.
The Madeca Mela Capture Ampoule targets pigment spots and melasma with a 4-level depth approach (from surface to subcutaneous UV spots). Combines TECA, peptides, and advanced anti-melanin actives. 246% improvement in nasolabial wrinkles and 383% improvement in elasticity in clinical tests. A benchmark for mature skin with hyperpigmentation.
CENTELLIAN 24 for whom? Adapting the brand to your skin
CENTELLIAN 24 is mainly aimed at sensitive, reactive, or stressed skin. Skin prone to chronic redness, climatic irritations, or post-treatment sensitivities will find an ally here. Mature skin from 35-40 years old seeking an effective but non-aggressive anti-aging option will choose Madeca Cream or its advanced versions. Skin showing loss of elasticity, pronounced fine lines, or dullness will see rapid and measurable improvements.
The brand is also suitable for skin post-dermatological procedures (microneedling, laser, peeling) thanks to its healing properties inherited from medical Madecassol. Acne-prone skin healing from blemishes will find suitable products in the Madeca Derma line. Atopic skin can also benefit from the deep soothing action of TECA. The Expert Cream and Madeca Cream Active Renew PDRN target very weakened skin with enhanced regenerative action.
Building your complete CENTELLIAN 24 routine
A CENTELLIAN 24 routine follows the brand's rigorous dermo-cosmetic logic. In the morning, start with a gentle cleansing, then apply the Expert Serum targeted to your needs (Core Firming for firmness, Revitalizing for repair, Brightening for radiance). Let it absorb, then apply the Madeca Cream as the final skincare step, gently massaging with upward movements.
For skin with hyperpigmentation, incorporate the Madeca Mela Capture Ampoule between the serum and cream, targeting the affected areas. Always finish with a suitable sunscreen to preserve the anti-spot benefits of the treatment. In the evening, use the same approach with the option to double up with a richer cream (such as Expert Madeca Cream Signature) for a nourishing and repairing effect during sleep.
Once a week, include a Madeca Derma Face Mask sheet mask for an intensive boost of soothing and hydration. For advanced routines, the Madeca Prime Personal Beauty Device combines three technologies (microcurrents, red LED, blue LED) to enhance product absorption and stimulate firmness. CENTELLIAN 24 recommends continuous daily use for at least 28 days to see visible skin transformation, according to clinical tests conducted by Dongkook.
Our CENTELLIAN 24 selection at Ma Petite Corée
At Ma Petite Corée, we select each CENTELLIAN 24 reference with the utmost care. All our products come directly from South Korea, through a verified short supply chain. Here is our favorite selection, available in stock and shipped from Seoul.
Why choose CENTELLIAN 24 at Ma Petite Corée?
Buying Korean products in Europe can lead to unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are very real. At Ma Petite Corée, we import each CENTELLIAN 24 product directly from Korea. Our team based in Seoul checks every batch before shipping to guarantee authenticity and absolute freshness.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, formats unavailable elsewhere: our catalog is constantly evolving with new products selected by our Franco-Korean team. We test the products beforehand to offer you only what truly works in practice.
CENTELLIAN 24 perfectly embodies the alliance between pharmaceutical heritage and Korean cosmetic innovation, with clinically measured and credible results. Find the entire CENTELLIAN 24 range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.
— Sora, team Ma Petite Corée