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SKINCARE7 min
HUXLEY: the minimalist K-beauty brand with the secret of the Moroccan Sahara
Amid the abundance of K-beauty brands, HUXLEY stands out for its radically different approach. Minimalist, narrative, focused on rare ing...
SKINCARE10 min
VIDIVICI: K-beauty luxury Kwon Myung-sook premiere make-up
In premium and luxury K-beauty, VIDIVICI stands out with a unique story: founded in 2005 by Kwon Myung-sook, recognized as Korea's first ...
SKINCARE7 min
CENTELLIAN 24: the K-beauty dermo-cosmetic brand with TECA and Centella
Among K-beauty brands with the strongest medical heritage, CENTELLIAN 24 holds a unique position. Born in 2015 from the Korean pharmaceut...
SKINCARE7 min
MEDIHEAL: the global K-beauty leader brand in sheet masks
In the world of Korean sheet masks, one brand has unquestionably dominated for over a decade: MEDIHEAL. The absolute leader of this iconi...
SKINCARE9 min
URANG: K-beauty organic Jina Lee aromatherapist Rose Repair
In the world of clean and organic K-beauty, URANG stands out as a unique brand, founded in 2016 by Jina Lee, a mother who became a holist...
SKINCARE9 min
KLAIRS: the cult sensitive-safe K-beauty brand of Wishtrend
In the segment of K-beauty brands dedicated to sensitive skin, KLAIRS holds an iconic position. Founded in 2010 by the Korean publisher W...
HAIR9 min
NARD: the K-beauty haircare brand inspired by the Himalayan plant
In the K-beauty world, hair care is taking an increasingly important place, driven by the Korean obsession with perfect hair. NARD has es...
MAKEUP9 min
UNLEASHIA: K-beauty makeup glitter vegan PETA Glitterpedia
In the world of K-beauty colorful makeup, UNLEASHIA reigns as the absolute glitter specialist. A Korean cosmetic brand PETA-certified veg...
SKINCARE9 min
BIO HEAL BOH: the K-beauty slow-aging brand with probiotics and peptides
In the rapidly growing segment of K-beauty slow-aging, BIO HEAL BOH has established itself as the essential reference. Its Probioderm 3D ...
SKINCARE9 min
3W CLINIC: the historic K-beauty brand of affordable masks and powders
In the K-beauty landscape, few brands can boast over 30 years of expertise. 3W CLINIC, formerly Dodo Company Ltd, is part of this handful...
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