UNLEASHIA: K-beauty makeup glitter vegan PETA Glitterpedia

In the world of K-beauty colorful makeup, UNLEASHIA reigns as the absolute glitter specialist. A Korean cosmetic brand PETA-certified vegan and cruelty-free, its name merges “Unleash” and “Utopia”, summarizing its mission: to share true beauty with the world through sparkle, glamour, and shine. Its cult products — the Glitterpedia Eye Palette (9 shades glitter/shimmer/matte), the iridescent Get Loose Glitter Gel, the Glittery Wave Lip Balm, the Pretty Easy Glitter Stick, and the Non Sticky Dazzle Tint — have elevated the brand to a global reference for festive, ethical, and joyfully vibrant makeup.

At Ma Petite Corée, we have included UNLEASHIA in our K-beauty glitter and vegan makeup catalog, convinced by the PETA certification and the technical excellence of the glitter formulas that hold without fall-out or chunkiness, the absolute signature of this unique brand. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why UNLEASHIA fully deserves its place in your K-beauty routine.

UNLEASHIA: the vegan K-beauty glitter brand founded

UNLEASHIA is a South Korean cosmetic brand PETA-certified vegan and cruelty-free, entirely dedicated to glitter and shine products. The brand was born from a simple and joyful conviction: true beauty comes from the happiness of expressing one’s personality, and glitter is its purest embodiment. While most classic glitter brands do not care about the consequences of their formulations (environmental impacts, animal testing, questionable ingredients), UNLEASHIA has chosen a radically different path: ethically shining glitter, with no compromise on quality or values.

The name UNLEASHIA is a perfectly crafted portmanteau, merging two powerful words: “Unleash” (to free, unleash, unlock one’s potential) and “Utopia” (utopia, ideal world). Together, they create the signature philosophy: to create a makeup universe where each individual can unleash their creativity and inner glow in a utopian, kind, inclusive, and joyful space. The brand positions itself as a “glitter specialist who respects all living creatures on our planet”. Its visual communication is resolutely positive, festive, evoking glitter, parties, lights, magic. Each product is designed as a small object of happiness to wear.

UNLEASHIA stands out with several remarkable ethical commitments. First, the PETA vegan + cruelty-free certification: no animal-derived ingredients, no animal testing at any stage of production. Second, the biodegradable glitter in its products: unlike classic glitters made from polluting microplastics, UNLEASHIA uses bio-sourced glitter that naturally degrades in the environment. Third, the eco-friendly packaging. The long-term goal: to become completely eco-conscious. The brand belongs to a group that also owns MINEST (expert eye makeup) and reduire (expert skincare), allowing R&D synergy across disciplines.

The Glitterpedia and Get Loose Glitter Gel: UNLEASHIA’s signature

The Glitterpedia Eye Palette is UNLEASHIA’s absolute iconic product. A vegan eyeshadow palette with 9 carefully curated shades, mixing matte + shimmer + multi-dimensional glitter finishes. The magic lies in the pressed formula (not in removable pans) that is extremely soft and blendable, enriched with multi-dimensional glitter particles of different sizes delivering a long-lasting 3D sparkle with minimal fall-out. Available in several color versions: No.1 All Of Glitter (maximum glitter), No.2 All Of Brown (warm neutrals), No.3 All Of Coral Pink (coral pinks), and other variations. Recommended application with finger for a maximal pack-on effect in one pass. The vegan formula lasts all day without creasing.

The Get Loose Glitter Gel is another emblematic signature. Iridescent water-based glitter gels, they offer a party-proof formula resistant to water and sweat, designed to last all evening without flaking or smudging. The tube packaging with applicator allows precise application on eyes, face, and body, for festival, concert, party, and editorial looks. Available in 7 captivating colors (silver, gold, pink, blue, purple, iridescent, etc.) that can be mixed and layered. The applicator also allows precise micro-applications, for example to accentuate eyeliner or the inner corner of the eye. The gel dries quickly with excellent adhesion while remaining easy to remove with makeup remover.

UNLEASHIA also excels with several other iconic glitter formats. The Pretty Easy Glitter Stick offers glitter in a stick pen format for direct and easy application — shades like Brave (bold golden coral), Thrilled (soft mysterious opal), Flutter (bright beige champagne). The Glittery Wave Lip Balm (4.5g) provides glitter and hydration to lips, non-sticky olive oil formula, shades like No.1 Netlike (clear base, crystal and opal pearls). The Non Sticky Dazzle Tint are finely glittered lip tints with diamond and sapphire glitters for a sublime wet-look gloss. The Bye Bye My Blemish Concealer SPF30 PA++ (soothing ingredients: heartleaf, cica) proves UNLEASHIA also knows how to cover without shine when needed. The Easy Glide Flat Eyeliner (1mm × 3.5mm) completes the range with its flat shape for precise wings.

UNLEASHIA for whom? Adapting the brand to your style

UNLEASHIA primarily targets lovers of colorful, joyful, and ethical makeup. Strict vegan and cruelty-free consumers will finally find a brand that fully respects their values without compromising creativity and performance. Festival makeup enthusiasts (Coachella, Burning Man, raves), fans of shiny editorials, drag queens, and beauty content creators on TikTok/Instagram will find a goldmine in UNLEASHIA for their visual productions. Professional makeup artists willingly incorporate UNLEASHIA glitters in their editorial shoots, weddings, and photo sessions.

Glitter makeup beginners will find in the Glitterpedia Eye Palette an accessible entry point (9 modulable shades, from natural to dramatic) that allows progress without investing in many separate products. Fans of original gifts will offer UNLEASHIA products (beautifully packaged, full of personality) to their beauty-loving friends. Teens and young adults will appreciate the accessible formats (Glitter Stick, Dazzle Tint) to start creative makeup. Those with sensitive skin can enjoy the glitter universe without irritation thanks to clean formulations. Finally, minimalists who want an occasional joy shot in their neutral routine will find in UNLEASHIA the perfect festive touch to transform basic makeup into a glamorous statement.

Building your complete UNLEASHIA makeup look

A complete UNLEASHIA look starts with a careful makeup base. Apply your usual skincare + primer, then your K-beauty foundation or cushion. Correct imperfections with the Bye Bye My Blemish Concealer SPF30 by tapping on blemishes, dark circles, and redness — its formula enriched with heartleaf and cica soothes while covering. Lightly powder if necessary, without overloading (glitter needs a subtly dewy base to adhere best).

Move on to the glitter eye phase. Open your Glitterpedia Eye Palette and apply a neutral matte shade (beige, taupe, light brown) all over the eyelid as a base. Sculpt with a darker matte shade in the crease. Then apply a glitter or shimmer shade with your finger (pack-on) in the center of the mobile lid for maximum sparkle. For stronger impact, add the Pretty Easy Glitter Stick (shade Thrilled or Flutter) to the inner corner of the eye. Draw your eyeliner with the Easy Glide Flat Eyeliner for a precise wing. Usual mascara.

For the final glamorous touch, apply body-eye glitter with the Get Loose Glitter Gel: a little above the brow arch, or under the eye near the dark circles (inner corner), or on the cheekbones as an iridescent highlighter, or on the collarbones and shoulders for an editorial festival look. A few drops are enough thanks to the precise applicator. Finish the lips with the Non Sticky Dazzle Tint or the Glittery Wave Lip Balm (Netlike, Mystic, Craver) for a coherent glittery touch. With this UNLEASHIA routine, you will create joyful, ethical, and dazzling makeup looks — Unleash your utopia with a palette of PETA-certified vegan glitters that respect the planet as much as your creativity.

Frequently asked questions about UNLEASHIA

How to recognize an authentic UNLEASHIA product?

Authenticity of a UNLEASHIA product involves several simple checks. First, the packaging must be perfectly clean, with no spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeiting.

How to store your UNLEASHIA products daily?

Optimal storage of Korean cosmetics relies on a few simple rules. Store your UNLEASHIA products away from direct light and temperature variations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: prefer a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, generally between 6 and 12 months depending on the product.

Our UNLEASHIA selection at Ma Petite Corée

At Ma Petite Corée, we carefully select each UNLEASHIA reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.

Why choose UNLEASHIA at Ma Petite Corée?

Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every UNLEASHIA product directly from Korea. Our team based in Seoul checks each batch before shipping to guarantee absolute authenticity and freshness of the formulas.

We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works in practice, without giving in to passing marketing trends.

UNLEASHIA embodies vegan K-beauty glitter makeup par excellence with its iconic Glitterpedia Eye Palette, iridescent Get Loose Glitter Gels, and Pretty Easy Glitter Stick, all PETA-certified cruelty-free with biodegradable glitter for joyful and ethical beauty. Find the entire UNLEASHIA range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.

Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new arrivals imported from Seoul every week.

— Sora, Ma Petite Corée team