VIDIVICI: K-beauty luxury Kwon Myung-sook premiere make-up
In premium and luxury K-beauty, VIDIVICI stands out with a unique story: founded in 2005 by Kwon Myung-sook, recognized as Korea's first professional make-up artist. Its name is derived from the famous Latin phrase by Julius Caesar “Veni, Vidi, Vici” (“I came, I saw, I conquered”), reflecting the brand’s ambition: to shine on the global beauty stage. VIDIVICI combines advanced scientific technology and natural plant-based ingredients to deliver luxury, confidence, and strength to women. Its flagship products Face Clear Perfect Cleansing Foam, Illumination Mochi Primer, and Retinol Lifting Serum embody this high-end heritage.
At Ma Petite Corée, we have included VIDIVICI in our premium K-beauty catalog, convinced by Kwon Myung-sook’s unique legacy (Korea’s first make-up artist), the successful blend of scientific technology and natural ingredients, and the signature quality of a high-end brand since 2005. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, tailored routines: everything you need to know to understand why VIDIVICI fully deserves its place in your K-beauty routine.
VIDIVICI: the luxury K-beauty brand founded in 2005
VIDIVICI is a Korean premium K-beauty brand founded in 2005 by Kwon Myung-sook, who holds a rare historic title: Korea’s first professional make-up artist. This pioneer of modern Korean makeup has put her decades of expertise into creating a coherent brand combining high-end skincare and makeup. The initial goal: to provide Korean and international women with products that elevate their beauty routine to luxury level, with sensual textures, exceptional ingredients, and a refined visual identity worthy of the greatest houses.
The name VIDIVICI is inspired by the iconic Latin phrase of Julius Caesar: “Veni, Vidi, Vici” (I came, I saw, I conquered). This historical reference expresses the brand’s global ambition: to be recognized worldwide as a benchmark of Korean luxury beauty, with the confidence and determination of a declared conquest. The brand emphasizes a powerful, independent, and assertive femininity through its advertising messages (“Awaken Your Core Beauty”) and packaging (lacquered bottles, golden finishes, architectural shapes). The overall aesthetic evokes more a European luxury house than a classic K-beauty brand, while maintaining Korean scientific rigor.
VIDIVICI positions itself with a dual expertise in skincare + makeup. The brand combines advanced scientific technology (cutting-edge dermatological research, patented actives) and natural plant-based ingredients (Damask rose, moringa seed oil, vitamin C, niacinamide, argan oil). This synthesis reflects a “science meets nature” philosophy characteristic of high-end Korean brands. VIDIVICI works with prestigious ambassadors and top Korean make-up artists, continuously integrating professional field expertise into its new formulations. International distribution is via Olive Young Global, Amazon, StyleKorean, YesStyle, and specialized K-beauty retailers, with a premium price positioning consistent with quality.
Face Clear Cleansing Foam, Mochi Primer, and Retinol Lifting Serum: the VIDIVICI signature
The Face Clear Perfect Cleansing Foam (120ml / 4.06oz) is VIDIVICI’s signature cleansing product. A creamy, rich foam that gently cleanses thanks to its complex of hyaluronic acid (hydration), moringa seed oil (nourishment and detoxification), and herbal extracts. The fluffy texture removes makeup, sebum, and pollution without drying the skin or disrupting pH balance. Result: clean, supple, visibly soothed skin. Suitable for all skin types, especially sensitive and dehydrated skin. A VIDIVICI expertise hallmark, this cleanser is considered a must-have for luxury K-beauty enthusiasts.
The Illumination Mochi Primer (30ml / 1.01fl oz) is the signature makeup base. A Korean primer with a mochi serum texture (soft, bouncy, ultra-comfortable) for perfect skin, minimized pore appearance, and collagen infusion for a plumping effect. Applied like a serum, it instantly transforms skin texture into a flawless base. Compatible with all foundations. Ideal for combination to normal skin seeking a primer that hydrates, blurs pores, and adds radiance. The Clear Pore Control Deep Cleansing Oil complements the cleansing category with bamboo charcoal for sebum control, and the Clear Gentle Calming Deep Cleansing Oil suits sensitive skin with protective ceramides.
The Retinol Lifting Serum is VIDIVICI’s anti-aging star. A lifting serum concentrated with encapsulated retinol for anti-wrinkle and firming action without irritation. The formula is enriched with soothing actives to allow daily use even on sensitive skin. Result: firmer skin, reduced fine lines, refined texture after several weeks. The Blanc Whitening Cream is the brightening counterpart, formulated with niacinamide and lightening actives to even skin tone and reduce pigmentation spots. The Skin Illumination Supreme Glow Cream adds rose water and niacinamide for a luminous dewy finish. The Millennial Tint Glit (LOVE ROSE flavor) represents the lip category with its jelly watery, transfer-proof texture.
VIDIVICI’s flagship products
VIDIVICI builds its premium reputation around several cult products that combine performance and luxury. Here are the essentials.
The Face Clear Perfect Cleansing Foam is THE iconic cleansing product. A rich foam enriched with hyaluronic acid and moringa seed oil. Dissolves makeup, sebum, and pollution without drying. Fluffy texture, delicate fragrance. The first step in the VIDIVICI protocol, compatible with all skin types. The cleanser to have for anyone wanting to introduce a high-end cleansing ritual morning and night.
The Illumination Mochi Primer is the star makeup base. Moisturizing mochi texture, infused collagen, pore-blurring + glow effect. Transforms skin into an instant flawless base. Compatible with all foundations. Ideal for luminous no-makeup looks and bases to wear under classic foundation. The premium K-beauty primer that appeals to both professionals and savvy enthusiasts.
The Retinol Lifting Serum completes the essential VIDIVICI anti-aging trio. Encapsulated retinol + soothing actives, daily application possible, visible lifting and firmness effect after a few weeks. Especially recommended for skin from 35 years old, early signs of aging, loss of tone. Combines perfectly with Blanc Whitening Cream or Skin Illumination Supreme Glow Cream for a complete luxury routine.
Who is VIDIVICI for? Adapting the brand to your skin
VIDIVICI primarily targets premium and luxury K-beauty enthusiasts seeking high-end products with a historic expertise (Kwon Myung-sook, Korea’s first make-up artist). Consumers attached to sophisticated packaging and sensual textures will find in VIDIVICI a brand that elevates every beauty gesture to a luxury ritual. Dry to combination skin will appreciate the richness of the moisturizing formulas (Cleansing Foam, Mochi Primer, Skin Illumination). Mature skin or those seeking preventive anti-aging (35+ years) will find a precious ally in the Retinol Lifting Serum.
Fans of dual skincare + makeup expertise will appreciate VIDIVICI’s coherence: the brand designs each skincare product as an ideal preparation for makeup, and each makeup product as a skincare treatment. Makeup professionals (MUA, beauty influencers) who want robust products for filming or backstage will find essentials in Illumination Mochi Primer + Retinol Lifting Serum. Demanding women who refuse to choose between performance and elegance will see VIDIVICI as the Korean equivalent of Western dermo-luxury brands (Sisley, La Mer, La Prairie), but with more accessible prices and K-beauty sensory aesthetics. Finally, ritual lovers can build their complete VIDIVICI routine from cleansing oil to lipstick, for perfect brand coherence.
Building your complete VIDIVICI routine
A VIDIVICI routine starts with double cleansing. In the evening, apply the Clear Pore Control Deep Cleansing Oil (or the Clear Gentle Calming Cleansing Oil for sensitive skin) on dry skin, massage to dissolve makeup and SPF. Emulsify with a little water, rinse. Follow with the Face Clear Perfect Cleansing Foam with gentle massages on damp skin, rinse with lukewarm water. Pat dry with a clean towel without rubbing.
Move on to the treatment serum phase. In the evening, apply 2-3 drops of Retinol Lifting Serum all over the face (avoid eye contour the first weeks). To start retinol, use it 2-3 times a week, then gradually increase to daily use. In the morning, alternate with a vitamin C or hyaluronic acid serum depending on your needs. For skin seeking targeted radiance, add Blanc Whitening Cream on spots or Skin Illumination Supreme Glow Cream all over the face.
Finish with the cream + makeup phase. Apply your enriched day or night cream. For morning makeup, apply a thin layer of Illumination Mochi Primer all over the face to prepare the skin, refine pores, and boost radiance. Complete with your usual foundation or a glass-skin cushion K-beauty foundation. For lips, finish with Millennial Tint Glit (LOVE ROSE) for a modern, transfer-proof touch of color. In the morning, always finish with SPF 50+ before makeup. With this VIDIVICI routine, you integrate a high-end beauty ritual signed by Korea’s first make-up artist, combining professional rigor and K-beauty luxury elegance.
Frequently asked questions about VIDIVICI
How to recognize an authentic VIDIVICI product?
Authenticity of a VIDIVICI product involves several simple checks. First, the packaging must be perfectly clean, with no spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verification of manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeits.
How to store VIDIVICI products daily?
Optimal storage of Korean cosmetics follows a few simple rules. Store your VIDIVICI products away from direct light and temperature fluctuations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: use a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, generally between 6 and 12 months depending on the product.
Our VIDIVICI selection at Ma Petite Corée
At Ma Petite Corée, we carefully select each VIDIVICI reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.
Why choose VIDIVICI at Ma Petite Corée?
Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every VIDIVICI product directly from Korea. Our team based in Seoul checks each batch before shipping to guarantee absolute authenticity and freshness of formulas.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer only what truly works in practice, without giving in to passing marketing trends.
VIDIVICI embodies premium and luxury K-beauty with its unique heritage (Kwon Myung-sook, Korea’s first make-up artist, 2005), its Face Clear Cleansing Foam, Illumination Mochi Primer, and Retinol Lifting Serum, for an assumed “Veni, Vidi, Vici” beauty ritual. Find the entire VIDIVICI range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.
Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new arrivals imported from Seoul every week.
— Jihyun, Ma Petite Corée team