SEOUL 1988
★ URBAN K-BEAUTY HERITAGE · VINTAGE SPIRIT
THE SPIRIT
FROM SEOUL, 1988 VERSION.
SEOUL 1988 draws its name from the year of the Seoul Olympic Games, a pivotal moment in Korean cultural opening. The brand reinterprets this urban heritage in K-beauty treatments with a bold character: vintage packaging, contemporary textures, formulas designed for modern skin. A K-beauty that embraces its pop culture and design, without compromising on effectiveness.
★ THE SEOUL 1988 SIGNATURE
KOREAN HERITAGE, REINTERPRETED FOR TODAY
A K-beauty inspired by an era, formulated for today's skin.
SEOUL 1988 cultivates a Korean retro-pop spirit while working with contemporary formulas. It is one of the few K-beauty brands to put as much care into its visual DNA as into its INCI.
✦ PILLAR 01
RETRO SPIRIT
Packaging, graphic codes, and naming that celebrate Korea of the 80s-90s. A brand recognizable at first glance.
✦ PILLAR 02
MODERN FORMULAS
Under the vintage packaging, current K-beauty actives: hydration, radiance, comfort. Nostalgia without cosmetic compromise.
A brand for those who love when a skincare product also tells a story — and keeps its effectiveness to itself.
★ THE SEOUL 1988 UNIVERSE
THE SIGNATURE UNIVERSE
A still young brand, with a consistent approach rather than an extensive catalog.
FACE CARE
Hydration & Radiance
The daily routine at the heart of the brand: cleansers, lotions, serums, and creams designed for hydrated and radiant skin, embracing openness like the Seoul 1988 spirit.
★ THE COMPLETE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SEOUL 1988
All Seoul 1988 identity imported directly from Korea, with no customs fees.
SEOUL 1988 Snail 93 Cream 100ml
★ TO GO FURTHER
THE K-BEAUTY HERITAGE UNIVERSE
Hanbang, Joseon, Korean modernity: the K-beauty that tells a story.
BEAUTY OF JOSEON: the K-beauty brand reinventing royal hanbang
The other brand that modernizes Korean heritage — Joseon rather than 1988, but the same idea of reinterpreting the past for today's skin.
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MISSHA: the pioneering K-beauty brand of the Time Revolution cushion
MISSHA is one of the cornerstone brands of the K-beauty golden age 2000-2010 — the other side of modern Korea.
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COSRX: the minimalist K-beauty brand with cult snail mucin
COSRX embodies today's K-beauty — minimalist, targeted, accessible.
READ THE ARTICLE →★ YOUR QUESTIONS
SEOUL 1988 FAQ
Everything you need to know about the K-beauty brand with an urban vintage twist.
Why the name Seoul 1988?
It references the 1988 Seoul Olympic Games, when South Korea opened up to the world. The brand claims this urban and cultural heritage as its DNA.
Who is this brand for?
For those who love K-beauty with a strong identity, moving away from clinical white to brands with a bolder character. Without sacrificing K-beauty effectiveness.
Are the formulas effective?
Yes. Beneath the vintage packaging, the formulas are contemporary: current K-beauty actives, light textures, with a focus on hydration and radiance.
Is it suitable for all skin types?
The brand is generally gentle and moisturizing, without harsh active ingredients. It suits most skin types for a basic routine. Check the INCI if you have particular sensitivities.
Why is the price affordable for a design brand?
It's a choice: SEOUL 1988 focuses on a strong identity at a fair price. No niche brand markup, just the desire to make the spirit accessible.
Are the SEOUL 1988 products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.