SEOUL 1988

★ URBAN K-BEAUTY HERITAGE · VINTAGE SPIRIT

THE SPIRIT
FROM SEOUL, 1988 VERSION.

SEOUL 1988 draws its name from the year of the Seoul Olympic Games, a pivotal moment in Korean cultural opening. The brand reinterprets this urban heritage in K-beauty treatments with a bold character: vintage packaging, contemporary textures, formulas designed for modern skin. A K-beauty that embraces its pop culture and design, without compromising on effectiveness.

★ THE SEOUL 1988 SIGNATURE

KOREAN HERITAGE, REINTERPRETED FOR TODAY

A K-beauty inspired by an era, formulated for today's skin.

SEOUL 1988 cultivates a Korean retro-pop spirit while working with contemporary formulas. It is one of the few K-beauty brands to put as much care into its visual DNA as into its INCI.

✦ PILLAR 01

RETRO SPIRIT

Packaging, graphic codes, and naming that celebrate Korea of the 80s-90s. A brand recognizable at first glance.

✦ PILLAR 02

MODERN FORMULAS

Under the vintage packaging, current K-beauty actives: hydration, radiance, comfort. Nostalgia without cosmetic compromise.

A brand for those who love when a skincare product also tells a story — and keeps its effectiveness to itself.

★ THE SEOUL 1988 UNIVERSE

THE SIGNATURE UNIVERSE

A still young brand, with a consistent approach rather than an extensive catalog.

01

FACE CARE

Hydration & Radiance

The daily routine at the heart of the brand: cleansers, lotions, serums, and creams designed for hydrated and radiant skin, embracing openness like the Seoul 1988 spirit.

★ THE COMPLETE COLLECTION

DISCOVER THE ENTIRE COLLECTION
SEOUL 1988

All Seoul 1988 identity imported directly from Korea, with no customs fees.

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17 products
SEOUL 1988
23.90 €

SEOUL 1988 Advanced Retin-R Shot 15ml

Visibly smooths wrinkles while strengthening the skin barrier for firmer, plumper skin. Advanced formula with retinol inspired by Korean night routines to boost radiance without irritating the skin. Ideal for a more even and luminous complexion upon waking, with a comfortable texture that easily fits into your skincare routine 🌙.
SEOUL 1988
25.90 €

SEOUL 1988 Collagen Boosting Serum 30ml

Instantly boosts your skin’s radiance and firmness with a high concentration of collagen. Strengthens your skin barrier while smoothing wrinkles and fine lines for a visibly younger complexion. Its lightweight Korean skincare-style texture absorbs quickly without a greasy finish, perfect for a daily glow routine ✨.
SEOUL 1988
20.90 €

SEOUL 1988 Collagen Sun Lotion 50ml

Protect your skin while strengthening your skin barrier with ultra-comfortable broad-spectrum sun protection. This collagen-infused formula deeply hydrates for a smooth, plump, and radiant complexion all day long. Lightweight finish, no greasy feel or white residue, perfect for a modern Korean skincare routine. 🌤️
SEOUL 1988
25.90 €

SEOUL 1988 Collagen Sleeping Mask 60ml

Wake up with visibly plumped skin thanks to this collagen sleeping mask that intensely strengthens the skin barrier. Its creamy gel texture infuses the skin with hydration overnight for a radiant and smooth complexion upon waking. Inspired by 1980s K-Beauty rituals from Seoul, it leaves the skin supple, bouncy, and luminous ✨.
SEOUL 1988
25.90 €

SEOUL 1988 Niacica Repair Cream 50ml

Intensely repairs the skin barrier with the duo niacinamide + centella asiatica for soothed, even skin. Reduces redness, smooths skin texture, and reveals a radiant complexion day after day. Light, non-greasy cream texture, ideal for strengthening the skin barrier daily, even on sensitive skin. 🌸
SEOUL 1988
18.90 €
27.90 €

SEOUL 1988 Snail 97 Essence 100ml

Discover an exceptional treatment for your skin with the SEOUL 1988 Snail 97 essence. Enriched with snail extract, this innovative essence is designed to revitalize, hydrate, and brighten your complexion while being gentle on the most delicate skin. ✔ Highlights: 🧩 Snail extract: repairs and regenerates the skin while improving its elasticity. 💦 Provides intense hydration for soft and supple skin all day long. 🌟 Bright and even complexion, thanks to a formula that reduces the appearance of imperfections. 🔬 Promotes cell renewal for visibly younger-looking skin. 👌 Non-sticky texture that absorbs quickly without leaving residue. Suitable for the most demanding skincare routines, the SEOUL 1988 Snail 97 essence is your ally for radiant, healthy skin. A true must-have beauty asset!
SEOUL 1988
25.90 €

SEOUL 1988 Pine Cica Cleansing Oil 200ml

Discover the purity of nature with SEOUL 1988 Pine Cica Cleansing Oil. Inspired by the peaceful landscapes of Seoul, this oil combines the benefits of pine oil and centella asiatica to provide intense and soothing cleansing for your skin. It gently removes makeup, impurities, and excess sebum while preserving the skin’s natural balance. ✔ Highlights: 🌲 Pine Oil: Known for its purifying and revitalizing properties, it leaves the skin refreshed and radiant. 🌱 Centella Asiatica: Renowned for its healing virtues, it soothes redness and promotes skin regeneration. 💦 Creamy texture that transforms into a light emulsion upon contact with water, making rinsing easy and thorough. 🔬 Reduces sebum production and tightens pores for clearer, more even skin. 🌿 Suitable for all skin types, including sensitive and acne-prone skin. Incorporate SEOUL 1988 Pine Cica Cleansing Oil into your daily beauty routine for soft, balanced, and visibly healthier skin. An essential ally for an effective and natural skincare regimen!
SEOUL 1988
20.90 €

SEOUL 1988 Pine Cica Cleansing Foam 150ml

Discover the SEOUL 1988 Pine Cica cleansing foam, a gentle treatment that deeply purifies and soothes your skin. Enriched with pine and centella asiatica (Cica) extracts, this creamy foam effectively removes impurities while respecting even the most sensitive skin. Its cleansing action leaves your skin soft, fresh, and revitalized. ✔ Key benefits: 🌲 Pine extract: purifies and controls excess sebum for clear, matte skin. 🌿 Centella asiatica (Cica): soothes and repairs, relieves irritation, and reduces redness. 💦 Light foam texture that gently cleanses without drying out. 🌟 Reduces blemishes and visibly improves complexion. 👌 Suitable for all skin types, including sensitive and acne-prone skin. Perfect for your daily skincare routine, this cleansing foam revitalizes and protects your skin, leaving it radiant and healthy day after day!
17 products

SEOUL 1988

17 products

★ YOUR QUESTIONS

SEOUL 1988 FAQ

Everything you need to know about the K-beauty brand with an urban vintage twist.

Why the name Seoul 1988?

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It references the 1988 Seoul Olympic Games, when South Korea opened up to the world. The brand claims this urban and cultural heritage as its DNA.

Who is this brand for?

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For those who love K-beauty with a strong identity, moving away from clinical white to brands with a bolder character. Without sacrificing K-beauty effectiveness.

Are the formulas effective?

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Yes. Beneath the vintage packaging, the formulas are contemporary: current K-beauty actives, light textures, with a focus on hydration and radiance.

Is it suitable for all skin types?

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The brand is generally gentle and moisturizing, without harsh active ingredients. It suits most skin types for a basic routine. Check the INCI if you have particular sensitivities.

Why is the price affordable for a design brand?

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It's a choice: SEOUL 1988 focuses on a strong identity at a fair price. No niche brand markup, just the desire to make the spirit accessible.

Are the SEOUL 1988 products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.