MOUMOU
★ K-BEAUTY MAKEUP · SOFT
MAKEUP
ALL IN SOFTNESS.
MOUMOU is a K-beauty makeup brand that focuses on softness — velvety textures, gentle colors, blended finishes. The name says it all: moumou evokes softness, warmth, and cuddles. A K-beauty makeup for those who want a soft, radiant face, without harshness or a stiff effect.
★ THE MOUMOU SIGNATURE
SOFTNESS, BLENDED, TENDERNESS
A K-beauty makeup designed for a soft finish on the face.
MOUMOU builds its entire brand around one word — soft. Velvety textures, soft colors, blended finishes. These are the brand’s pillars.
✦ PILLAR 01
VELVETY TEXTURES
Formulas designed to glide on the skin and leave a soft finish — no dry effect, no harsh lines. The MOUMOU signature.
✦ PILLAR 02
SOFT COLORS
A powder pink, soft coral, nude palette — shades that naturally blend into the face and soften features.
A soft, blended, tender K-beauty makeup — to soften the face every day.
★ THE RANGE
THE MOUMOU OFFER
The brand’s entire soft universe, to explore in the grid.
SOFT MAKEUP
Velvety & soft
The MOUMOU makeup heroes — velvety textures, soft colors, blended finishes. Discover the full selection directly in the product grid.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
MOUMOU BELOW
Find all authentic MOUMOU products — imported directly from Seoul, with no customs fees.
MOUMOU Aegyo Flirting Easy Fit Duo
MOUMOU Pro Contouring Noes Shading
MOUMOU Pro Pairing Tint
MOUMOU Dew Drop Pink Pairing Tint
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
ETUDE, MILK TOUCH, DEAR DAHLIA — the soft and blended K-beauty makeup.
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the pioneering soft and accessible K-beauty makeup — the same tender spirit as MOUMOU, on a larger scale.
READ THE ARTICLE →
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH, the velvet and soft K-beauty makeup — in the blended family of MOUMOU.
READ THE ARTICLE →
DEAR DAHLIA: K-beauty vegan luxe Lip Paradise dahlia glow
DEAR DAHLIA, the luxe and blended K-beauty makeup — soft colors and smooth finishes, a vibe close to MOUMOU.
READ THE ARTICLE →★ YOUR QUESTIONS
MOUMOU FAQ
Everything you need to know about the gentle K-beauty makeup MOUMOU.
What exactly is MOUMOU?
MOUMOU is a K-beauty makeup brand centered on softness — velvety textures, soft colors, blended finishes. The idea: makeup that softens the face instead of marking it.
Which MOUMOU product to start with?
Since the brand focuses on softness, a good starting point is a blush or lip tint in soft pink or coral shades — the brand’s identity.
Who is MOUMOU for?
For those who want soft makeup, without a stiff effect, without harsh lines — the opposite of sharp contouring and dry matte. Ideal to soften features, for beginners and everyday makeup.
Is MOUMOU matte or glowing?
Neither one nor the other, rather velvety and blended. MOUMOU finishes are between soft satin and velvet — comfortable, never dry, without heavy glitter.
Is MOUMOU suitable for sensitive skin?
The formulas are designed to be comfortable and gentle, but as with any colored makeup, do a patch test if your skin reacts strongly. Check the INCI according to your personal sensitivity.
Are MOUMOU products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.