MISSHA
★ PIONEERING K-BEAUTY · SINCE 2000
TIME,
REVOLUTIONIZED IN BOTTLES.
MISSHA is the pioneering K-beauty brand that popularized Korean skincare worldwide, founded in 2000. Its historic promise: luxury ingredients at an affordable price. The Time Revolution line, based on fermented barley water, invented an entire category (mainstream K-beauty fermented essences). M Magic Cushion, Time Revolution The First Treatment Essence, Vita C Plus — MISSHA is the historic entry point into K-beauty.
★ MISSHA EXPERTISE
FERMENTATION + CUSHION + ACTIVE INGREDIENTS AT FAIR PRICES
Time Revolution, M Magic Cushion, Vita C Plus: the K-beauty icons.
MISSHA popularized two major innovations: Korean fermented essences (Time Revolution) and the cushion (M Magic Cushion), now a global K-beauty format. The brand continues to innovate at affordable prices. Here are the 3 historic pillars.
✦ PILLAR 01
TIME REVOLUTION FERMENT
Fermented essence based on Saccharomyces Ferment (fermented barley water), inspired by SK-II Pitera but at an affordable price. The Time Revolution The First Treatment Essence regenerates and brightens — a mainstream K-beauty essence benchmark.
✦ PILLAR 02
M MAGIC CUSHION
Innovative cushion with adjustable pigmentation, natural glow finish. The M Magic Cushion popularized the cushion format worldwide — coverage + care + SPF in one step.
✦ PILLAR 03
VITA C PLUS
Stabilized Vitamin C at an accessible concentration to boost radiance. The Vita C Plus range is MISSHA’s anti-spot/radiance ally — effective and gentle.
Pioneering, innovative, accessible: MISSHA is the historic entry into mainstream K-beauty, present in all routines for 25 years.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your need: fermentation, cushion, or radiance.
TIME REVOLUTION
Fermented essence
The iconic line. The Time Revolution The First Treatment Essence relies on fermented barley water to regenerate and brighten — MISSHA's icon for over 15 years.
M MAGIC CUSHION
Care cushion
The M Magic Cushion popularized the cushion format worldwide — buildable coverage, natural glow finish, at an affordable price.
VITA C PLUS
Radiance & spots
Stabilized Vitamin C. The Vita C Plus Ampoule boosts radiance and reduces marks — a gentle vitamin option from the brand.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
MISSHA BELOW
From the Time Revolution Essence history to the M Magic Cushion, find all authentic MISSHA products — imported directly from Seoul, with no customs fees.
MISSHA Airy Fit Sheet Mask
MISSHA M Cho Boyang BB Cream 50ml
MISSHA Time Revolution Night Repair Ampoule Cream 5X 50ml
MISSHA Triple Shadow
MISSHA Ultra Powerproof Thin Pen Liner
MISSHA M Perfect Blanc BB 40ml
MISSHA Time Revolution Night Repair Ampoule 5X 70ml
★ TO GO FURTHER
THE WORLD OF HISTORIC K-BEAUTY
MISSHA, TONYMOLY, MARY&MAY — democratic K-beauty.
MISSHA: the historic K-beauty brand Time Revolution fermentation
The full story of MISSHA: its birth in 2000, the invention of the mass-market fermented essence in K-beauty, and the revolution of the M Magic Cushion.
READ THE ARTICLE →
MISSHA: the pioneering K-beauty brand since 2000 Time Revolution
Dive into Time Revolution and M Magic Cushion — the two innovations that changed global K-beauty.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the other pillar of 2000s pop K-beauty, shares with MISSHA an accessible and democratic spirit.
READ THE ARTICLE →★ YOUR QUESTIONS
MISSHA FAQ
Everything you need to know about the pioneering K-beauty brand since 2000.
Which MISSHA product to start with?
The Time Revolution The First Treatment Essence is the essential entry point: it’s the brand’s absolute icon for over 15 years, a fermented barley water essence that regenerates and brightens. For makeup, the M Magic Cushion.
Time Revolution vs SK-II Pitera: what’s the difference?
Both rely on fermentation. SK-II Pitera uses Galactomyces, at a luxury price. MISSHA Time Revolution uses Saccharomyces (fermented barley water) at an affordable price. Comparable effects on radiance and skin tone evenness, MISSHA is the democratic version.
Who is the M Magic Cushion for?
For normal to dry skin looking for a glowing finish and buildable medium coverage. The cushion contains moisturizing ingredients. Ideal for daily use for a “healthy glow” effect without weighing down the skin.
Which shade to choose for the M Magic Cushion?
21 (Light Beige) for fair skin, 23 (Natural Beige) for medium skin, 25 for darker skin tones. If you’re unsure between two, choose the lighter one (the cushion may darken slightly due to oxidation).
Is MISSHA still a K-beauty reference today?
Yes, even though the brand is 25 years old, it remains relevant. Time Revolution, M Magic Cushion, and Vita C Plus are timeless references. It’s a reliable, accessible K-beauty brand without any marketing nonsense.
Are the MISSHA products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.