KAKAO FRIENDS
★ K-LIFESTYLE · THE KAWAII UNIVERSE
RYAN, APEACH,
AND ALL THEIR FRIENDS.
KAKAO FRIENDS is the kawaii character universe created by KakaoTalk, the number one messaging app in Korea. Ryan, Apeach, Muzi & Con, Frodo, Neo, Tube: eight characters who have become icons of Korean pop culture, available as plush toys, stationery, accessories, beauty products, and fashion. A joyful, collectible K-lifestyle that appeals to all ages — the other side of Korea that you love.
★ THE KAKAO GANG
EIGHT FRIENDS, ONE KAWAII FAMILY
Ryan the lion-bear, Apeach the peach, Muzi & Con, Tube, Neo, Frodo, Jay-G.
Launched in 2012 as KakaoTalk stickers, Kakao Friends have become Korea’s most recognizable pop culture universe. Flagship stores in Gangnam and Itaewon, theme parks, fashion collabs — each character has their personality, backstory, and fans. Here are the 3 most iconic figures.
✦ CHARACTER 01
RYAN
The “lion-bear” without a mane, Koreans’ favorite mascot. Quiet, serious, secretly adorable. Available as giant plush toys, accessories, stationery, beauty — the absolute KAKAO FRIENDS bestseller.
✦ CHARACTER 02
APEACH
The playful and cheeky peach, the favorite girl of countless Korean women. Pastel pink, mischievous expression. Available in beauty accessories, stationery, fashion.
✦ CHARACTER 03
MUZI, FRODO, NEO, TUBE, JAY-G, CON
The full gang — each character has their story: Muzi the radish turned rabbit, Frodo the chic dog, Neo the narcissistic cat, Tube the fluffy duck, Jay-G the mole DJ, Con the master of Muzi.
Iconic characters, kawaii universe, collabs everywhere: KAKAO FRIENDS is the most iconic K-lifestyle pop culture from Korea.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your universe: plushes, stationery, or accessories.
PLUSHES & FIGURINES
Collectibles
The must-have. Ryan, Apeach, and the gang in plushes of all sizes, figurines, mini mascots — collectible, perfect gifts, kawaii decor.
STATIONERY & ACCESSORIES
Office & everyday
Notebooks, stickers, phone cases, keychains, mugs: KAKAO FRIENDS stationery turns everyday life into a kawaii moment.
BEAUTY & FASHION
Lifestyle collaborations
Regular collaborations with K-beauty and fashion brands: Apeach blushers, Ryan mirrors, t-shirts, beanies. Limited edition each season.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
KAKAO FRIENDS BELOW
From Ryan to Apeach, plush toys, stationery, and accessories, find the entire authentic KAKAO FRIENDS collection — imported directly from Seoul, with no customs fees.
Mini Speaker Black-Chun Mini Speaker - Kakao Friends
Mini Speaker Black-Chun Mini Speaker by Kakao Friends, Chunsik in his Black-Chun edition on a trendy lifestyle mini speaker.
Disposable Camera Platform of Emotions Joy - Kakao Friends
Disposable Camera Platform of Emotions Joy by Kakao Friends, a Joy edition disposable camera from the Kakao Friends Platform of Emotions collection.
Air Purifying Plush Sparrow-Chun Air Purifier - Kakao Friends
Air Purifying Plush Sparrow-Chun Air Purifier by Kakao Friends, Chunsik dressed as a little sparrow as a kawaii plush with an air-purifying function.
Car Air Freshener Star Ladder Ryan - Kakao Friends
Car Air Freshener Star Ladder Ryan by Kakao Friends, Ryan on a star ladder as a scented car air freshener.
Stationery Gift Set Friends Gift Set Chunsik - Kakao Friends
Stationery Gift Set Friends Gift Set Chunsik by Kakao Friends, a Chunsik stationery box bundling notebooks, pens, stickers and Kakao Friends goodies.
Deco Stickers Pompompurin X Friends Deco - Kakao Friends
Deco Stickers Pompompurin X Friends Deco by Kakao Friends, a deco sticker sheet from the Pompompurin X Friends Sanrio X Kakao crossover.
Car Air Freshener Star Ladder Chunsik - Kakao Friends
Car Air Freshener Star Ladder Chunsik by Kakao Friends, Chunsik on a ladder to the stars as a scented car air freshener.
MagSafe Phone Grip Pompompurin X Friends Smart Tok MagSafe - Kakao Friends
MagSafe Phone Grip Pompompurin X Friends Smart Tok MagSafe by Kakao Friends, a rotating MagSafe compatible Smart Tok grip featuring the Pompompurin X Friends collab.
Rubber Gloves Pompompurin X Friends Rubber Gloves - Kakao Friends
Rubber Gloves Pompompurin X Friends Rubber Gloves by Kakao Friends, printed rubber gloves from the Pompompurin X Friends collab for kitchen and cleaning duties.
Figure Keychain Pompompurin X Friends Clicker Keycap - Kakao Friends
Figure Keychain Pompompurin X Friends Clicker Keycap by Kakao Friends, a clickable keycap-style figure keychain from the Pompompurin X Friends collab.
Foldable Shopping Bag Pompompurin X Friends Potato Pocket - Kakao Friends
Foldable Shopping Bag Pompompurin X Friends Potato Pocket by Kakao Friends, a foldable Potato Pocket tote bag from the Pompompurin X Friends Korean-Japanese collab.
Figurine Pompompurin X Friends Kongbap Scene - Kakao Friends
Figurine Pompompurin X Friends Kongbap Scene by Kakao Friends, Pompompurin around a bowl of kongbap, Korean rice with beans, as a collector figurine.
Long Pillow Plush Pompompurin X Friends Long Pillow - Kakao Friends
Long Pillow Plush Pompompurin X Friends Long Pillow by Kakao Friends, Pompompurin as an elongated cuddle pillow, star of the kawaii bedroom.
Face Plush Pouch Pompompurin X Friends Face Pouch - Kakao Friends
Face Plush Pouch Pompompurin X Friends Face Pouch by Kakao Friends, Pompompurin as a face-shaped plush pouch, a collector piece from the Sanrio X Kakao collab.
Medium Plush Pompompurin X Friends Medium Chunsik - Kakao Friends
Medium Plush Pompompurin X Friends Medium Chunsik by Kakao Friends, Chunsik in Pompompurin outfit in a medium size perfect for cuddles.
Hand Towel Grocery Market Hand Towel - Kakao Friends
Hand Towel Grocery Market Hand Towel by Kakao Friends, Chunsik in a Korean grocery vibe on a hand towel for kitchen or bathroom.
Mini Rug Grocery Market Butter Mini Rug - Kakao Friends
Mini Rug Grocery Market Butter Mini Rug by Kakao Friends, Chunsik on a kawaii butter block styled as a mini rug in the Grocery Market range.
Tin Case Grocery Market Drip Bag Tin - Kakao Friends
Tin Case Grocery Market Drip Bag Tin by Kakao Friends, Chunsik on a metal tin dedicated to storing drip coffee bags and teabags.
Plush Keychain Grocery Market Baker Chunsik - Kakao Friends
Plush Keychain Grocery Market Baker Chunsik by Kakao Friends, Chunsik as a baker with chef hat and apron from the Grocery Market collection.
Rope Basket Grocery Market Honey Jar L - Kakao Friends
Rope Basket Grocery Market Honey Jar L by Kakao Friends, Chunsik in a giant honey jar, size L basket from the Grocery Market collection.
★ TO GO FURTHER
THE KOREAN POP CULTURE UNIVERSE
KAKAO FRIENDS, BT21, LINE FRIENDS — the kawaii K-lifestyle.
KAKAO Friends: the Korean kawaii universe conquering the world
The complete story of KAKAO FRIENDS: the birth in 2012, the global explosion, flagship stores, and iconic characters.
READ THE ARTICLE →
The BT21: BTS’s cute universe in detail
BT21, the other Korean kawaii universe — created with BTS and LINE Friends, in the same vein as Kakao Friends.
READ THE ARTICLE →
The Global Phenomenon of LINE FRIENDS & BTS
LINE FRIENDS, the direct competitor of Kakao Friends — Brown, Cony, Sally, and their friends in the same pop culture spirit.
READ THE ARTICLE →★ YOUR QUESTIONS
KAKAO FRIENDS FAQ
Everything you need to know about the Korean kawaii universe.
Where to start?
A Ryan plush or an Apeach figure for the iconic — these are the two most beloved characters. To start more accessibly, a keychain, a pouch, or a sticker set.
What is KakaoTalk?
The #1 messaging app in South Korea, used by nearly 100% of the population. KakaoTalk launched Kakao Friends in 2012 as chat stickers — they became a true pop culture phenomenon, expanded into flagship stores, parks, and collaborations.
Is Ryan a bear or a lion?
A lion without a mane, self-conscious about his appearance. He comes from Maple Forest and works as a counselor on the Frodo & Neo team. He’s the “grumpy but adorable” character who made him popular — the favorite among Koreans since his creation.
Are the products official?
Yes — we only sell official Kakao IX products (Kakao’s merchandising branch). No counterfeits. Each item bears the official logo and is imported directly from Kakao Friends stores in Korea.
Are there limited editions?
Yes, Kakao Friends regularly releases seasonal editions (Christmas, Valentine’s Day, summer, character birthdays) and collaborations (fashion, beauty, café). Follow our collection — we import the drops as soon as they launch in Seoul.
Are the KAKAO FRIENDS products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.