INNISFREE
★ NATURAL K-BEAUTY · SINCE 2000
THE ISLAND OF JEJU,
IN BOTTLES.
INNISFREE is the natural K-beauty brand inspired by the volcanic island of Jeju, created by Amorepacific. Since 2000, the brand has explored the island to bring back its most precious ingredients: organic green tea from Osulloc, volcanic clay from the craters, bija for sensitive skin, Korean cherry blossom. An accessible, clean K-beauty rooted in a unique terroir in the world.
★ THE ACTIVES OF JEJU
THE TERROIR OF JEJU, THE BRAND’S DNA
Green tea, volcanic clay, bija, cherry blossom: the 4 treasures of the island.
The entire brand revolves around one geography: the volcanic island of Jeju, a UNESCO World Heritage site, swept by winds, rich in minerals and endemic plants. INNISFREE cultivates its own organic green tea fields there and harvests the active ingredients that form its signature ranges. Here are the 4 star ingredients.
✦ INGREDIENT 01
JEJU GREEN TEA
Organically grown in Jeju’s Osulloc fields, INNISFREE green tea is handpicked and cold-pressed to preserve its 16 amino acids. Hydrating and antioxidant, it is the core of the Green Tea Seed range.
✦ INGREDIENT 02
VOLCANIC CLAY
Sourced from Jeju’s craters, volcanic clay (Volcanic Cluster) deeply absorbs sebum and impurities. The star active ingredient of the Volcanic Pore Care range, the ultimate solution for enlarged pores.
✦ INGREDIENT 03
BIJA (TORREYA NUCIFERA)
Extract from the bija tree, a species endemic to Jeju, soothes sensitive or blemish-prone skin. The base of the Bija Cica line, a gentle alternative to harsh acne treatments.
✦ INGREDIENT 04
CHERRY BLOSSOM
The Korean cherry blossom (Jeju Cherry Blossom) brightens the complexion and boosts natural radiance. The heart of the Cherry Blossom Glow range, designed for dull skin.
An island, its plants, its partner farmers: INNISFREE is the K-beauty brand most rooted in a natural terroir, at an accessible price.
★ THE SIGNATURE RANGES
THE 4 ICONIC RANGES
Each range is named after its Jeju treasure. Find the one that suits your needs.
GREEN TEA SEED
Hydration & antioxidant
The classic range. The Green Tea Seed Hyaluronic Serum with organic Jeju green tea is an absolute staple: long-lasting hydration, antioxidant glow, ultra-comfortable texture.
VOLCANIC PORE CARE
Pores & sebum
Jeju volcanic clay to unclog pores and mattify. The Pore Clearing Clay Mask is the brand's anti-pore icon, recommended for combination to oily skin.
BIJA CICA
Soothing & blemishes
Bija and centella extract to soothe blemish-prone skin without irritation. The Bija Cica Balm targets redness and pimples locally, ideal for sensitive skin.
CHERRY BLOSSOM GLOW
Radiance & evenness
Korean cherry blossom for a clear and radiant complexion. The Cherry Blossom Glow Cream gently brightens and evens skin tone — the brand's glow reference.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
INNISFREE BELOW
From the cult Green Tea Seed Serum to the Volcanic Pore and Cherry Blossom treatments, find all the authentic INNISFREE skincare products — imported directly from Seoul, with no customs fees.
INNISFREE No Sebum Mineral Powder
INNISFREE Vitamin C Enzyme Brightening Cream 50ml
INNISFREE Vitamin C Green Tea Enzyme Brightening Serum
INNISFREE Green Tea Hyaluronic Moist Sun Serum SPF50 PA++++ 50ml
INNISFREE Apple Seed Cleansing Oil 150ml
INNISFREE Light Fitting Makeup Base 30ml
INNISFREE Intensive Long-Lasting Sunscreen EX 60ml
INNISFREE No Sebum Mineral Powder (5g)
★ TO GO FURTHER
THE WORLD OF JEJU
INNISFREE, OSULLOC, I'M FROM — K-beauty drawing from Korean nature.
INNISFREE: K-beauty Jeju natural green tea volcanic Bija
The complete story of INNISFREE: the brand’s birth in Jeju, the Osulloc fields, volcanic clay, and Amorepacific’s natural philosophy.
READ THE ARTICLE →
OSULLOC: the Korean tea house of Jeju Island
OSULLOC is the other side of Jeju: the Korean tea house of Amorepacific, on the same fields that nourish INNISFREE.
READ THE ARTICLE →
I'M FROM: the K-beauty skincare brand with natural ingredients from Korea
Rice, honey, mugwort, Jeju volcanic clay: I'm From shares the same philosophy "one ingredient, one terroir, one care" as INNISFREE.
READ THE ARTICLE →★ YOUR QUESTIONS
INNISFREE FAQ
Everything you need to know about natural K-beauty inspired by Jeju.
Which INNISFREE product should I start with?
The Green Tea Seed Hyaluronic Serum is the perfect starter: it’s the brand’s global bestseller, a hydrating serum with Jeju green tea suitable for all skin types. For enlarged pores, start with the Pore Clearing Clay Mask instead.
Is Jeju green tea better than other green teas?
Yes: organically grown on Jeju, in mineral-rich volcanic soil, INNISFREE green tea is cold-pressed to preserve its 16 amino acids and antioxidants. This process makes it a high-performance hydrating and antioxidant active ingredient.
Volcanic Pore, what skin type is it for?
For combination to oily skin, prone to enlarged pores and sebum. Jeju volcanic clay absorbs excess sebum without drying out. Use 1 to 2 times a week as a mask, or daily (toner, foam) depending on your tolerance.
Bija Cica vs classic Centella: what's the difference?
The bija (Torreya nucifera) is an endemic species of Jeju, rich in specific soothing compounds. INNISFREE combines it with centella asiatica to maximize benefits: double calming action, especially suited for acne-prone sensitive skin.
Is INNISFREE natural / vegan?
The brand claims a natural approach (ingredients from Jeju, eco-friendly packaging, Leaping Bunny cruelty-free certification). Not all products are vegan: check the INCI on a case-by-case basis if this is important to you.
Are the INNISFREE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.