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K-beauty for men
The Korean routine, men's edition
In Korea, skincare is part of men's daily life: a few quick steps and light textures that don't feel sticky. Here are our favourite brands to get you started.
Featured brand
All LANEIGE products →
LANEIGE HOMME
Laneige's men's line is all about fresh hydration (Active Water, Blue Energy): light textures, zero greasiness. It's our best-selling brand with men.
Your routine in 6 steps
No need for 10 steps. Pick the step you're missing and we'll show you the right products.
1
Cleansing & shavingCleansing foams, shaving gels
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2
Toner & aftershaveCalms razor burn
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3
All-in-one hydrationOne product instead of three
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4
Sun protectionInvisible finish, no white cast
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5
Natural complexionSubtle BB creams and cushions
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6
StylingWaxes and pomades, strong hold
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7
Sérums & AmpoulesActifs ciblés anti-âge et apaisants
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8
Coffrets & SetsRoutines complètes en un kit
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9
Soin lèvresBaumes hydratants discrets
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THE FACE SHOP
34.90 €
THE FACE SHOP Yehwadam For Men Lotion 150ml
Intensely hydrates and strengthens the skin barrier for fresh, smooth skin every day.
Its lightweight texture absorbs quickly, soothes irritations, and leaves a radiant complexion without a greasy finish.
Inspired by traditional Korean herbs, this men’s skincare product provides comfort, firmness, and a polished look.
THE FACE SHOP
54.90 €
THE FACE SHOP The Black Bomb Special Set
Intensely strengthens the skin barrier while providing comprehensive anti-aging care for firmer, more rested skin.
The rich but non-greasy texture deeply nourishes and restores a visible radiance to the complexion.
Ideal for a complete and elegant skincare routine, inspired by the most premium Korean rituals 🧴.
THE FACE SHOP
30.90 €
THE FACE SHOP The Black Bomb Cream Fluid 130ml
Intensely strengthens the skin barrier while providing deep hydration without a sticky finish.
The fluid-cream texture melts into the skin for a smooth, plump, and visibly healthier complexion.
Ideal for a minimalist yet ultra-effective skincare routine, even for tired skin. 🖤
THE FACE SHOP
19.90 €
THE FACE SHOP Speed Code Cover BB Cream 50ml
Covers imperfections in one step with a BB cream that has a light texture and a natural finish.
Provides high coverage while respecting the skin barrier for a fresh complexion all day long.
Ideal for a quick K-Beauty routine, it evens out skin tone and adds a subtle radiance every day ✨.
THE FACE SHOP
24.90 €
THE FACE SHOP The Gentle For Men Anti-Aging Lotion 135ml
Visibly firms the skin while strengthening the skin barrier for a smoother, more toned complexion.
Its lightweight texture deeply hydrates without a greasy finish, leaving the skin fresh and radiant.
Ideal for a simple and effective men’s anti-aging routine every day.
THE FACE SHOP
27.90 €
THE FACE SHOP Neo Classic Homme Black Essential Emulsion 110ml
Deeply hydrates to strengthen the skin barrier while leaving the skin fresh and comfortable.
Its lightweight texture absorbs quickly for smoother, soothed, and visibly healthier skin.
Ideal for a minimalist men's skincare routine, it provides radiance and daily care without a greasy finish. 🌿
THE FACE SHOP
39.90 €
THE FACE SHOP The Fresh For Men Moisture 2 Pieces Set
Intensely hydrates and strengthens your skin barrier for fresh, soothed skin every day.
Its lightweight texture absorbs quickly, leaving a radiant complexion without a greasy finish, ideal for all men's routines.
A practical and complete men's skincare duo, perfect for simplifying your routine while keeping skin clear and comfortable.
THE FACE SHOP
28.90 €
THE FACE SHOP The Gentle For Men All-in-One Essence 135ml
Intensely hydrates the skin while strengthening the skin barrier for a clear and calm complexion.
Its all-in-one formula simplifies your skincare routine for a fresh, smooth face without tightness every day.
Ideal for men's skin seeking radiance and comfort, without greasy residue or sticky feeling. 💧
THE FACE SHOP
30.90 €
THE FACE SHOP Speedcode Perfect All-in-One Fluid & Wash Planning Set
Intensely hydrates and strengthens your skin barrier in one simple step for fresh, clear skin every day.
A convenient all-in-one formula that cleanses, soothes, and smooths skin texture without any tightness.
Ideal for a quick and effective skincare routine, perfect for busy urban skin. 🧴
THE FACE SHOP
29.90 €
THE FACE SHOP Neo Classic Homme Black Essential All-in-One Treatment 110ml
Intensely hydrates and strengthens the skin barrier for firmer, clearer skin every day.
This all-in-one formula simplifies your routine by combining moisturizer, anti-aging care, and soothing aftershave.
The lightweight texture absorbs quickly, leaving skin fresh, smooth, and naturally radiant without a greasy finish. 🌙
THE FACE SHOP
69.90 €
THE FACE SHOP Yehwadam For Man 2 Pieces Spaial Set
Instantly revitalize the skin with deep hydration that strengthens the skin barrier.
Traditional Korean herbs provide a radiant complexion and visibly smoother skin texture.
Perfect for a quick and effective men’s skincare routine, for fresh and well-groomed skin every day. 💧
THE FACE SHOP
48.90 €
THE FACE SHOP The Gentle for Men Anti-Aging 2 Pieces Set
Visibly smooths wrinkles and strengthens the skin barrier for firmer, more radiant skin.
Its Korean anti-aging formula deeply hydrates and restores radiance to the complexion from the first uses.
Ideal for a simple and effective men's skincare routine, to adopt daily for younger, well-cared-for skin. 💼
TONYMOLY
29.90 €
TONYMOLY The Black Homme Emulsion 160ml
Intensely hydrates the skin while strengthening the skin barrier for a clear and calm complexion.
The lightweight emulsion texture absorbs quickly without a greasy finish, ideal for a simple and effective men’s skincare routine.
Formulated with powerful black ingredients, it improves elasticity and leaves the skin fresh, smooth, and radiant every day.
TONYMOLY
29.90 €
TONYMOLY The Black Homme Toner 160ml
Immediately soothes the skin while strengthening the skin barrier with a formula specially designed for men's skin.
Deeply hydrates for a fresh complexion, smooth and visibly healthier every day.
Ideally prepares the skin for subsequent treatments for a simple, effective, and elegant skincare ritual 🖤.
TONYMOLY
26.90 €
TONYMOLY Bio EX Homme All-in-One Fluid 130ml
Intensely hydrates while strengthening the skin barrier for more resilient, radiant skin.
The fluid all-in-one texture easily replaces lotion, essence, and cream for a simplified daily routine.
Formulated for men's skin, this Tonymoly care provides freshness, comfort, and a clear complexion without a greasy feel. 💧
TONYMOLY
23.90 €
TONYMOLY Regencia Homme Emulsion 150ml
Intensely rebalances the skin while strengthening the skin barrier for a clearer, healthier complexion.
The fluid texture absorbs quickly without a greasy finish, leaving the skin hydrated and comfortable all day long.
Formulated for men's skin, it provides a subtle radiance and an immediate feeling of freshness 🚿.
TONYMOLY
26.90 €
TONYMOLY Bio EX Homme Lotion 130ml
Instantly soothes the skin while strengthening the skin barrier after shaving.
Its lightweight texture deeply hydrates without a greasy finish for a smoother, more radiant complexion.
Formulated for the specific needs of men’s skin, it leaves a lasting feeling of comfort every day. 💧
TONYMOLY
23.90 €
TONYMOLY Regencia Homme Toner 150ml
Intensely hydrates and strengthens the skin barrier for clear, comfortable men's skin every day.
The soothing formula smooths skin texture and leaves a fresh complexion, without tightness or shine.
Ideal after shaving, this men's toner perfectly prepares the skin for the next steps in your routine for a simple and effective skincare regimen. 💧
TONYMOLY
44.90 €
TONYMOLY Intense Care Gold 24K Snail Homme Emulsion 130ml
Intensely hydrates and strengthens the skin barrier thanks to a formula enriched with snail mucin and 24K gold.
Smooths skin texture, reduces signs of fatigue, and provides a radiant and even complexion. ✨
Lightweight texture that absorbs quickly, ideal for a daily men’s skincare routine without a greasy finish.
TONYMOLY
26.90 €
TONYMOLY Bio EX Homme Skin 130ml
Instantly firms the skin while strengthening the skin barrier for a more resilient and soothed face.
Its targeted formula for men boosts hydration and leaves the skin clear, fresh, and comfortable every day.
Ideal for a minimalist K-Beauty routine for men that fights tightness and dull complexion. 💧
Korean men's skincare: K-beauty for men
In Korea, skincare has long been part of men's daily lives. Brands have developed ranges designed for them: textures that absorb quickly, all-in-one formats to save time, soothing post-shave care and natural-looking BB creams.
At Ma Petite Corée you'll find the men's lines of the big Korean houses, LANEIGE, INNISFREE, SULWHASOO and TORRIDEN, as well as 100% men's brands like B.READY. For hair, DASHU waxes and pomades complete the selection. To go further, discover all our Korean skincare.
Frequently asked questions
Which Korean routine for a man just starting out?
Three steps are enough to start: a cleanser morning and evening, an all-in-one that hydrates in one step, and a sunscreen in the morning. You can add a toner or a mask later.
What is an all-in-one?
A single product that does the job of toner, serum and cream. It's Korean men's favourite format: quick and light. Among our best sellers: INNISFREE Forest for Men All-in-One Essence and LANEIGE Homme Blue Energy.
Why do Korean men use BB cream?
To even out the complexion discreetly: hide redness or a small blemish without looking made up. Many men's formulas, like the B.READY cushion, also include sun protection.
What should I use after shaving?
A soothing toner or lotion, often with centella (cica), calms irritation. Have a look at the LACVERT Homme and LAZY SOCIETY aftershaves in our men's toners.
Are the products authentic?
Yes. Ma Petite Corée has been based in Seoul since 2017: we buy the products in Korea and ship them straight from our Seoul office.