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K-beauty for men
The Korean routine, men's edition
In Korea, skincare is part of men's daily life: a few quick steps and light textures that don't feel sticky. Here are our favourite brands to get you started.
Featured brand
All LANEIGE products →
LANEIGE HOMME
Laneige's men's line is all about fresh hydration (Active Water, Blue Energy): light textures, zero greasiness. It's our best-selling brand with men.
Your routine in 6 steps
No need for 10 steps. Pick the step you're missing and we'll show you the right products.
1
Cleansing & shavingCleansing foams, shaving gels
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2
Toner & aftershaveCalms razor burn
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3
All-in-one hydrationOne product instead of three
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4
Sun protectionInvisible finish, no white cast
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5
Natural complexionSubtle BB creams and cushions
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6
StylingWaxes and pomades, strong hold
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7
Sérums & AmpoulesActifs ciblés anti-âge et apaisants
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8
Coffrets & SetsRoutines complètes en un kit
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9
Soin lèvresBaumes hydratants discrets
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LAZY SOCIETY
26.90 €
LAZY SOCIETY All-in-One Cream Spray 120ml
Instantly boost your skin's radiance while strengthening the skin barrier for lasting protection.
Its all-in-one spray texture hydrates, soothes, and nourishes in a single step, perfect for a minimalist K-Beauty routine. 💧
Formulated to leave skin soft, comfortable, and glowing all day long, without a sticky finish.
LAZY SOCIETY
18.90 €
LAZY SOCIETY Fabric Fresh Spray 300ml
Instantly refresh your fabrics with a clean, long-lasting scent thanks to this Korean fabric spray.
Its minimalist design fits perfectly into your home while keeping clothes, sheets, and sofas spotless every day. 🧺
Ideal for a practical and modern lifestyle, it neutralizes bad odors without needing a wash.
LAZY SOCIETY
16.90 €
LAZY SOCIETY All-in-One Face Solution 150g
Instantly awakens radiance with an all-in-one solution that hydrates, soothes, and smooths in a single step.
Strengthens the skin barrier while leaving skin soft, supple, and visibly healthier.
Perfect for a minimalist skincare routine inspired by K-Beauty, ideal for busy but discerning skin 🌙.
LAZY SOCIETY
15.90 €
LAZY SOCIETY Hinoki Sunscreen SPPF 50+ PA+++ 50ml
Intensely protects the skin while strengthening the skin barrier with a lightweight, non-sticky SPF 50+ formula.
Enriched with hinoki extract, it soothes, hydrates, and leaves a radiant complexion without a white cast.
Ideal for daily use under makeup, this Korean sunscreen provides long-lasting UV protection for luminous, comfortable skin. 🌤️
LAZY SOCIETY
13.90 €
LAZY SOCIETY Experience Lit Set
Transform your daily life with a bed designed for absolute comfort and total relaxation.
Its minimalist and modern design easily fits into any interior for a bedroom worthy of a Korean drama. 🛏️
Enjoy a premium lifestyle experience that makes every moment of rest softer and more stylish. 🌙
DOORS
33.90 €
DOORS Original Pomade 120g
Tame your hair with a pomade that offers perfect hold for a controlled style all day long.
Its flexible texture provides a natural finish without a stiff effect, ideal for a stylish everyday look.
Perfect for precise styling and easy transitions from office to night, it quickly becomes a grooming essential. 💇♂️
LACVERT
16.90 €
LACVERT Homme Recharge Mild Set Aftershave 185ml
Immediately soothes the skin after shaving with a soothing formula that strengthens the skin barrier.
Deeply hydrates without a greasy finish for a clearer, smoother, and comfortable complexion every day.
Designed for men, this treatment combines effective skincare and light freshness for a modern grooming ritual.
SKEDA
28.90 €
SKEDA Men's Daily Deep Cleansing Foam 500ml
Cleanses deeply while respecting the skin barrier for clear, fresh skin every day.
Removes excess sebum and impurities without tightness, leaving the complexion radiant and even.
Ideal for a simple and effective men’s skincare routine, even after sports 💧.
THE FACE SHOP
24.90 €
THE FACE SHOP The Gentle For Men Anti-Aging Skin 145ml
Visibly smooths wrinkles while strengthening the skin barrier for firmer, more resilient skin.
The lightweight texture absorbs quickly and restores deep hydration without a sticky feel.
Ideal for a simple and effective men’s anti-aging routine that restores radiance and comfort daily. 💧
ANNA HOLTZ
26.90 €
ANNA HOLTZ For Men Double Effect Whitening Cream 100ml
Instantly brightens the complexion while strengthening the skin barrier for clearer, more even skin.
This dual-action cream combines a brightening effect with long-lasting hydration, ideal for dull male skin.
Its lightweight texture absorbs quickly without a greasy feel, leaving a smooth skin texture and a visibly fresher face every day. 💧
BLACK MONSTER
36.90 €
BLACK MONSTER Foundation Stick
Provides perfect coverage with a natural finish that smooths skin texture in one easy step.
Its convenient stick texture allows for targeted application, ideal for quick daily touch-ups.
Enjoy long-lasting wear that stays flawless without a mask effect, even under the brightest lights. 💡
OBGE
23.90 €
OBGE Pore Zero Oil Control Sunscreen 50ml
Protect your skin from UV rays while keeping a matte and clear complexion all day long.
Its lightweight formula controls excess sebum without suffocating the skin or clogging the pores.
Ideal for preserving your skin barrier and a shine-free glow, even in the height of summer. 🌤️
OBGE
29.90 €
OBGE Pore Zero Fresh All-in-One
Instantly smooths skin texture while tightening pores for a clearer, more even complexion.
Its Korean all-in-one formula balances sebum, protects the skin barrier, and prevents blemishes.
Give your skin a lasting feeling of freshness and a healthy glow every day 🌿.
OBGE
48.90 €
OBGE Natural Cover Foundation
Provides a natural coverage that blurs imperfections while evening out the complexion.
Its lightweight texture ensures long-lasting wear without a mask effect, ideal for everyday use.
A radiant and harmonious finish that enhances the skin while offering a second-skin comfort 💄
IDEAL FOR MEN
10.90 €
IDEAL FOR MEN Perfect Big Face Mask (5 sheets)
Instantly soothes the skin while strengthening the skin barrier for a healthier, more resilient complexion.
The targeted formula for men deeply hydrates and restores a fresh, even radiance to the face.
Perfect for large areas of the face, this sheet mask fits the contours for a quick, effective, and relaxing treatment 🧖♂️.
IDEAL FOR MEN
26.90 €
IDEAL FOR MEN Perfect Elasticity Lotion 150mL
Strengthens the men’s skin barrier while providing long-lasting hydration without a sticky feel.
Reduces signs of fatigue and improves skin elasticity for a firmer, more toned face.
Ideal for daily use after shaving, it leaves a radiant and clear complexion, ready to face the day.
IDEAL FOR MEN
14.90 €
IDEAL FOR MEN Perfect All-in-One Cleansing Foam 150ml
Deeply cleanses while strengthening the skin barrier for clear, balanced skin.
Its all-in-one formula simplifies your men’s skincare routine in a single step, morning and night.
Leaves skin fresh, without tightness, with a radiant complexion ready to face the day. 💧
GRAFEN
23.90 €
GRAFEN Jeju Sea Water Spray 210ml
Intensely hydrates and soothes the skin thanks to mineral-rich seawater from Jeju.
Strengthens the skin barrier while leaving a fresh, natural glow every day.
Lightweight formula in an ultra-fine spray mist, ideal for sensitive skin and quick hydration touch-ups. 💧
GRAFEN
23.90 €
GRAFEN One-Step Matte Wax 70g
Get a natural matte style with long-lasting hold that keeps your hair in place all day.
Its lightweight texture allows for easy styling without stiffness or residue, perfect for a controlled everyday look.
Formulated by a trendy Korean brand, this styling wax suits all hair types for a clean, modern finish. 💇♂️
GRAFEN
26.90 €
GRAFEN Hinoki Shampoo 500ml
Deeply purifies the scalp while respecting the skin barrier thanks to soothing hinoki extracts.
Reduces itching and excess sebum for fresher, lighter, and shinier hair every day.
Leaves a refined woody fragrance and a feeling of a healthy scalp, just like after a salon treatment 🧴.
Korean men's skincare: K-beauty for men
In Korea, skincare has long been part of men's daily lives. Brands have developed ranges designed for them: textures that absorb quickly, all-in-one formats to save time, soothing post-shave care and natural-looking BB creams.
At Ma Petite Corée you'll find the men's lines of the big Korean houses, LANEIGE, INNISFREE, SULWHASOO and TORRIDEN, as well as 100% men's brands like B.READY. For hair, DASHU waxes and pomades complete the selection. To go further, discover all our Korean skincare.
Frequently asked questions
Which Korean routine for a man just starting out?
Three steps are enough to start: a cleanser morning and evening, an all-in-one that hydrates in one step, and a sunscreen in the morning. You can add a toner or a mask later.
What is an all-in-one?
A single product that does the job of toner, serum and cream. It's Korean men's favourite format: quick and light. Among our best sellers: INNISFREE Forest for Men All-in-One Essence and LANEIGE Homme Blue Energy.
Why do Korean men use BB cream?
To even out the complexion discreetly: hide redness or a small blemish without looking made up. Many men's formulas, like the B.READY cushion, also include sun protection.
What should I use after shaving?
A soothing toner or lotion, often with centella (cica), calms irritation. Have a look at the LACVERT Homme and LAZY SOCIETY aftershaves in our men's toners.
Are the products authentic?
Yes. Ma Petite Corée has been based in Seoul since 2017: we buy the products in Korea and ship them straight from our Seoul office.