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K-beauty for men
The Korean routine, men's edition
In Korea, skincare is part of men's daily life: a few quick steps and light textures that don't feel sticky. Here are our favourite brands to get you started.
Featured brand
All LANEIGE products →
LANEIGE HOMME
Laneige's men's line is all about fresh hydration (Active Water, Blue Energy): light textures, zero greasiness. It's our best-selling brand with men.
Your routine in 6 steps
No need for 10 steps. Pick the step you're missing and we'll show you the right products.
1
Cleansing & shavingCleansing foams, shaving gels
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2
Toner & aftershaveCalms razor burn
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3
All-in-one hydrationOne product instead of three
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4
Sun protectionInvisible finish, no white cast
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5
Natural complexionSubtle BB creams and cushions
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6
StylingWaxes and pomades, strong hold
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7
Sérums & AmpoulesActifs ciblés anti-âge et apaisants
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8
Coffrets & SetsRoutines complètes en un kit
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9
Soin lèvresBaumes hydratants discrets
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IDEAL FOR MEN
10.90 €
IDEAL FOR MEN Shaving & All-in-One Cleansing Foam 100ml
Cleanses the skin deeply while respecting the skin barrier for a clean and comfortable shave.
The creamy foam removes excess sebum and impurities without tightness, leaving a fresh and soothed complexion.
A convenient all-in-one formula for the daily grooming routine of busy men. 🧴
IDEAL FOR MEN
29.90 €
IDEAL FOR MEN Perfect Moisturizing All-in-One Plan 150ml
Intensely hydrates the skin while strengthening the skin barrier for a clear and refreshed face every day.
Its all-in-one formula simplifies your routine by combining toner, essence, and moisturizer, ideal for busy men's skin.
The lightweight texture absorbs quickly without a greasy finish, leaving a fresh and radiant complexion from morning to night. 💧
IDEAL FOR MEN
27.90 €
IDEAL FOR MEN Fresh All-in-One 150ml
Intensely hydrates and rebalances your skin while strengthening the skin barrier after every shower.
Its all-in-one formula simplifies your men’s skincare routine into a single fresh and energizing step.
Ideal for achieving a clear and radiant complexion daily without any greasy feel or hassle. 💧
IDEAL FOR MEN
27.90 €
IDEAL FOR MEN Cica All-in-One 150ml
Instantly soothes the skin while strengthening the weakened skin barrier after shaving.
Ultra-practical all-in-one formula that hydrates, nourishes, and calms in a single step, ideal for a simple and effective routine.
Enriched with centella asiatica, it leaves the complexion clearer, fresher, and more radiant, without a sticky or greasy finish. 💧
GRAFEN
23.90 €
GRAFEN Grooming Bubble Tonic 150ml
Cleanses deeply while respecting the skin barrier for fresh, healthy skin.
The dense foam texture removes excess sebum and impurities without tightness, for a radiant complexion every day.
Formulated with gentle active ingredients inspired by K-Beauty, it leaves the skin balanced, comfortable, and ready for your skincare routine ✨.
GRAFEN
20.90 €
GRAFEN Volume Up Curl Cream 150ml
Instantly adds volume and flexible hold to your curls without a stiff effect.
Its professional Korean formula protects the hair fiber while defining bouncy, shiny curls.
Ideal for easy daily styling, it leaves hair controlled, light, and full of movement. 💁♀️
GRAFEN
23.90 €
GRAFEN Sae Wax 75ml
Get a flawless hairstyle all day long with a clean hold and no stiff effect.
Its light styling wax texture allows for precise styling, even on thick or unruly hair.
Formulated in the spirit of the Korean barbershop, it delivers a clean, trendy finish that easily fits into your daily routine. ✨
GRAFEN
26.90 €
GRAFEN Control Paste Wax 100ml
Tame your hair with a strong hold that keeps every strand in place all day long.
Its styling paste texture applies easily, without greasy effects or visible residue for a clean, controlled look.
Ideal for everyday styling, from tousled to ultra-sharp finishes, K-style version. 💇♂️
GRAFEN
23.90 €
GRAFEN Grooming Clay Hard Wax 75ml
Intensely fix your hairstyle with a styling wax that provides a strong hold and stays in place all day.
Its clay texture offers a natural, matte finish without greasiness or residue.
Perfect for clean, structured daily styling, from casual to more polished looks. 💇♂️
GRAFEN
23.90 €
GRAFEN Neat Water Pomade 100g
Perfect discipline and hold thanks to this styling pomade that shapes hair without making it stiff.
Its lightweight water-based texture provides a clean hold, a natural finish, and controlled shine all day long.
Ideal for a neat and polished Korean style, it rinses out easily and fits into your daily grooming routine. 💇♂️
GRAFEN
23.90 €
GRAFEN Sea Water Pomade 100g
Provides a long-lasting hold while keeping hair flexible and naturally textured.
Its formula enriched with sea water adds volume, freshness, and a clean finish without stiffness. 🌊
Ideal for daily styling, it rinses out easily and suits all styles, from casual to structured.
GRAFEN
15.90 €
GRAFEN Multi Pomade Comb
Discipline, texturize, and set your hair in one easy step with this multifunction styling comb.
Its ergonomic double-sided design allows you to style, smooth, or add volume while respecting your hair fiber.
Perfect for a polished everyday look, it easily fits in your bag for quick touch-ups wherever you go. 💼✨
GRAFEN
52.90 €
GRAFEN Volume Up Whipping Tonic 100ml
Provides instant and lasting volume to your hair without a stiff effect for a natural tousled look.
Its light whipping tonic texture boosts the roots while respecting the scalp thanks to a formula inspired by Korean routines.
Ideal for daily use to style, refresh your hairstyle, and achieve a clean, polished finish, just like at the salon. 💨
GRAFEN
18.90 €
GRAFEN Triple Lip™ 3.9g
Intensely hydrate your lips while revealing a natural color with its ultra-comfortable tinted balm texture.
The triple care formula nourishes, smooths, and protects for plump, comfortable lips without tightness. 💋
Its subtle glossy finish instantly brightens your everyday look, alone or over your favorite lipstick.
GRAFEN
18.90 €
GRAFEN Triple Lip™ 4.3g
Intensely pigmented color and ultra comfortable from the first swipe for instantly enhanced lips.
Its creamy texture with long-lasting wear glides on without stickiness, while keeping lips soft and hydrated.
An elegant and sophisticated finish that perfectly complements your K-beauty makeup looks, from daily soft to glamorous K-Drama style. 💄
GRAFEN
18.90 €
GRAFEN Triple Lip™ Handsome Lip 4.3g
Instantly more seductive lips thanks to a subtly pigmented shade that enhances your natural color.
The creamy texture provides long-lasting hydration while leaving a clean, polished finish, ideal for an everyday look.
Its lightweight, non-sticky formula ensures a comfortable and discreet application, perfect for a minimalist Korean style. 💄
GRAFEN
20.90 €
GRAFEN Match Up Shading Stick Neutral Brown 1.8g
Sculpt your face with an ultra-natural neutral shade for discreet and professional contouring.
The cream texture blends perfectly into the skin for easy application and long-lasting wear without lines.
Ideal for redefining the nose, jawline, and cheekbones daily, for a modern and elegant Korean makeup. 💄
GRAFEN
20.90 €
GRAFEN Brow Up Brow Pencil 0.3g
Naturally defined eyebrows thanks to precise and even pigmentation.
The fine tip allows for an ultra-sharp line for long-lasting eyebrow makeup without touch-ups.
Its soft texture blends easily for a natural finish that perfectly complements your K-Beauty look. ✨
GRAFEN
20.90 €
GRAFEN Handsome Tattoo Brow 0.8g
Naturally defined eyebrows thanks to an intense pigmentation that fills sparse areas in a single stroke.
The long-lasting formula provides a waterproof result that doesn’t smudge and stays in place all day.
Its semi-permanent tattoo effect gives a sharp, structured finish, perfect for a flawless K-Beauty look. 🌊
GRAFEN
27.90 €
GRAFEN Match Up Foundation 40ml
Provides a long-lasting even complexion with natural coverage that blurs imperfections.
Its lightweight texture blends perfectly into the skin without a mask effect for an ultra comfortable soft matte finish.
Ideal for everyday makeup, it lasts all day without touch-ups, even on combination to oily skin 💄.
Korean men's skincare: K-beauty for men
In Korea, skincare has long been part of men's daily lives. Brands have developed ranges designed for them: textures that absorb quickly, all-in-one formats to save time, soothing post-shave care and natural-looking BB creams.
At Ma Petite Corée you'll find the men's lines of the big Korean houses, LANEIGE, INNISFREE, SULWHASOO and TORRIDEN, as well as 100% men's brands like B.READY. For hair, DASHU waxes and pomades complete the selection. To go further, discover all our Korean skincare.
Frequently asked questions
Which Korean routine for a man just starting out?
Three steps are enough to start: a cleanser morning and evening, an all-in-one that hydrates in one step, and a sunscreen in the morning. You can add a toner or a mask later.
What is an all-in-one?
A single product that does the job of toner, serum and cream. It's Korean men's favourite format: quick and light. Among our best sellers: INNISFREE Forest for Men All-in-One Essence and LANEIGE Homme Blue Energy.
Why do Korean men use BB cream?
To even out the complexion discreetly: hide redness or a small blemish without looking made up. Many men's formulas, like the B.READY cushion, also include sun protection.
What should I use after shaving?
A soothing toner or lotion, often with centella (cica), calms irritation. Have a look at the LACVERT Homme and LAZY SOCIETY aftershaves in our men's toners.
Are the products authentic?
Yes. Ma Petite Corée has been based in Seoul since 2017: we buy the products in Korea and ship them straight from our Seoul office.