FULLY

★ K-BEAUTY · LIPCARE & DAILY GLOW

THE GLOW,
IN POCKET SIZE.

FULLY is the K-beauty Gen Z brand dedicated to lipcare and daily glow treatments in a convenient format. Its promise: targeted care (tinted lip balms, glow sticks, mini serums) in collectible packaging. K-beauty for those who love to mix makeup, skincare, and self-care in simple steps — perfect to slip into your bag.

★ FULLY EXPERTISE

LIPCARE + GLOW + PORTABLE FORMAT

Lip Balm, Glow Stick, mini serum: fun and practical K-beauty.

FULLY focuses on portable formats and sensory textures. The brand targets Gen Z usage mixing care and makeup in quick gestures. Here are the 3 signature pillars.

✦ PILLAR 01

TINTED LIP BALM

Lip balms with care + light tint. Moisturizing, softly pigmented, practical format — the icon of FULLY daily lipcare.

✦ PILLAR 02

GLOW STICK

Glow sticks to apply as part of your makeup strategy (cheeks, brow bone) to boost glow without hassle. Ideal pocket size.

✦ PILLAR 03

MINI SERUMS

Concentrated serums in mini formats (10-15 ml) for targeted ampoules: radiance, hydration, anti-fatigue. Sensory, affordable prices.

Lipcare, glow, mini formats: FULLY is the K-beauty Gen Z brand for practical and collectible routines.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your need: lips, cheeks, or ampoule.

01

LIP BALM

Tinted lipcare

The iconic range. The Lip Balms FULLY hydrate and lightly tint — convenient for everyday use.

02

GLOW STICK

Instant radiance

Targeted glow sticks. The Glow Sticks FULLY brighten cheeks and brow bones — boost glow in 5 seconds.

03

MINI SERUMS

Travel ampoules

Concentrated serums 10-15ml. The Mini Serums FULLY target radiance or hydration in a pocket-sized format.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
FULLY BELOW

From Lip Balms to Glow Sticks and Mini Serums, find all the FULLY authentic products — imported directly from Seoul, with no customs fees.

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34 products
FULLY

FULLY Lemon Vita Bubble Serum 95ml

33.90 €
FULLY Lemon Vita Bubble Serum 95ml de FULLY, bouteille jaune citron en arrière-plan avec bulles visuelles.FULLY Lemon Vita Bubble Serum 95ml de la marque FULLY, femme au visage souriant tenant le flacon et des citrons en arrière-plan

FULLY Lemon Vita Bubble Serum 95ml

FULLY
33.90 €

FULLY Lemon Vita Bubble Serum 95ml

Gives your complexion an instant radiance with a vitamin-packed formula that awakens dull skin. Strengthens your skin barrier while deeply hydrating for smoother, plumper skin. The lightweight serum-bubble texture absorbs quickly without stickiness, leaving a fresh, luminous finish perfect for your daily K-Beauty routine 🍋✨.
FULLY

FULLY Rice dough modeling mask 4ea

27.90 €
FULLY Rice dough modeling mask 4ea, masque hydratant sur fond beige avec poudre et grains, style beauté.FULLY Rice dough modeling mask 4ea de la marque FULLY, masque en tissu appliqué sur le visage, contexte beauté en studio.

FULLY Rice dough modeling mask 4ea

FULLY
27.90 €

FULLY Rice dough modeling mask 4ea

Give your skin an instant glow with this rice modeling mask that soothes and strengthens the skin barrier. Its "rice dough" texture wraps the face, locks in moisture, and leaves a even and radiant complexion. Perfect for a K-Beauty routine at home, it smooths skin texture and reveals a healthy glow worthy of Korean radiance ✨.
FULLY

FULLY Rice Serum Essence Toner 250ml

30.90 €
FULLY Rice Serum Essence Toner 250ml de la marque FULLY, femme appliquant le produit en salle de bain.FULLY Rice Serum Essence Toner 250ml, flacon crème sur fond beige, décor riz et texture beauté

FULLY Rice Serum Essence Toner 250ml

FULLY
30.90 €

FULLY Rice Serum Essence Toner 250ml

Intensely hydrates and strengthens your skin barrier with a lightweight texture that deeply penetrates for supple, plump skin. The rice extract instantly brightens the complexion and reveals a natural radiance while soothing redness. 🌾 Ideal for a Korean skincare routine, this toner-essence perfectly prepares the skin to receive subsequent treatments and maintain hydration all day long.
FULLY

FULLY Green Tomato Gelato Pack Cleanser 100ml

29.90 €
FULLY Green Tomato Gelato Pack Cleanser 100ml de la marque FULLY, pot vert sur fond vert avec tomates et gelatoDécris l'image en français : FULLY Green Tomato Gelato Pack Cleanser 100ml, gel nettoyant avec tomatée verte sur fond vert.

FULLY Green Tomato Gelato Pack Cleanser 100ml

FULLY
29.90 €

FULLY Green Tomato Gelato Pack Cleanser 100ml

Deeply cleanses while respecting your skin barrier for fresh, soothed skin. Its melting gelato texture removes impurities and makeup, revealing a radiant and even complexion. Formulated with green tomato extract, it smooths skin texture and provides a natural glow worthy of a K-Beauty routine 🍅✨.
FULLY

FULLY Green Tomato Cleansing Oil 250ml

33.90 €
Décris l'image en français : FULLY Green Tomato Cleansing Oil 250ml de la marque FULLY, flacon vert sur fond vert.FULLY Green Tomato Cleansing Oil 250ml de la marque FULLY, flacon vert avec tomates sur fond vert

FULLY Green Tomato Cleansing Oil 250ml

FULLY
33.90 €

FULLY Green Tomato Cleansing Oil 250ml

Instantly dissolves stubborn makeup while respecting the skin barrier for clear and comfortable skin. Its lightweight texture based on green tomato leaves the complexion radiant and detoxified without a greasy film. 🌿 Ideal for a double cleansing routine inspired by K-Beauty, even for sensitive skin.
FULLY

FULLY Rice Sera Capsule Cream 90ml

28.90 €
FULLY Rice Sera Capsule Cream 90ml, pot crème et capsules sur table, modèle au visage, marque FULLY en contexte visuelFULLY Rice Sera Capsule Cream 90ml de la marque FULLY, pot crème blanc sur fond beige, ambiance cosmétique.

FULLY Rice Sera Capsule Cream 90ml

FULLY
28.90 €

FULLY Rice Sera Capsule Cream 90ml

Reveals an intense radiance while deeply strengthening the skin barrier thanks to the nourishing power of rice. Its cream texture in capsules melts into the skin for long-lasting hydration and a smooth, even, and plump complexion. Ideal for soothing sensitive and dull skin, it leaves a silky, luminous, and naturally glowing finish ✨.
FULLY

FULLY Rice Sera Moisture Sunscreen 50ml

25.90 €
FULLY Rice Sera Moisture Sunscreen 50ml, marque FULLY, sur peau en gros plan, application en contexte beautéFULLY Rice Sera Moisture Sunscreen 50ml, tube crème hydratante FULLY sur fond beige avec flocons de riz et gouttes

FULLY Rice Sera Moisture Sunscreen 50ml

FULLY
25.90 €

FULLY Rice Sera Moisture Sunscreen 50ml

Protect your skin with high UV protection while strengthening the skin barrier thanks to fermented rice extracts. Its light and moisturizing texture provides a natural radiance without a greasy finish, ideal for daily use. Formulated like a K-Beauty routine, it soothes, prevents tightness, and perfectly prepares the skin for makeup ☀️💧.
FULLY

FULLY Job's tears niacin grain pack 120ml

26.90 €
FULLY Job's tears niacin grain pack 120ml sur fond beige avec crème blanche, photo produit.FULLY Job's tears niacin grain pack 120ml : femme applique un masque visage en poudre sur fond clair, pack cosmétique

FULLY Job's tears niacin grain pack 120ml

FULLY
26.90 €

FULLY Job's tears niacin grain pack 120ml

Instantly brighten the complexion with the power of Job’s tears and niacinamide, for more even and radiant skin. The packed texture gently exfoliates, smooths skin texture, and strengthens the skin barrier without irritation. Ideal for achieving soft, glowing skin perfectly prepared for your daily skincare routine ✨.
34 products

FULLY

34 products

★ TO GO FURTHER

THE WORLD OF GEN Z K-BEAUTY

FULLY, LUVUM, MILK TOUCH — the Gen Z K-beauty pop.

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
★ SAME UNIVERSE

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice

MILK TOUCH shares with FULLY the Gen Z K-beauty makeup — cushion + more diverse lip version.

READ THE ARTICLE →
FWEE: the K-beauty makeup brand Blurry Pudding Pot Gen Z
★ SAME SPIRIT

FWEE: the K-beauty makeup brand Blurry Pudding Pot Gen Z

FWEE, another viral Gen Z K-beauty reference, shares with FULLY the fun makeup spirit and innovative textures.

READ THE ARTICLE →
KAHI: the K-beauty brand that made the pink stick from K-dramas famous
★ TO DISCOVER

KAHI: the K-beauty brand that made the pink stick from K-dramas famous

KAHI Multi Balm, another K-beauty stick K-drama reference — the K-drama inspiration for Gen Z skincare and makeup.

READ THE ARTICLE →

★ YOUR QUESTIONS

FULLY FAQ

Everything you need to know about K-beauty Gen Z lipcare.

Which FULLY product to start with?

+

The FULLY Lip Balms are the essential entry point: practical, moisturizing, softly pigmented. For a quick glow, complement with a Glow Stick.

Lip Balm vs Lip Tint: difference?

+

Lip Balm = care + light tint, long-lasting comfort. Lip Tint = strong pigmented color, lasting tinted effect. FULLY focuses on the Balm — more everyday, less makeup effect.

Glow Stick, how to use it?

+

Applied directly on the cheekbones, brow arch, nose bridge, or even the cupid’s bow (areas to highlight in makeup strategy). The stick texture melts quickly into the skin for a natural glow finish.

Is FULLY vegan?

+

Many of them are. The brand fits into the clean K-beauty Gen Z wave. Check the INCI according to your main criteria.

Are mini serums really useful?

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Yes, perfect for travel or a treatment. The mini sizes allow you to test active ingredients without commitment or carry a boost in your bag. Not for a daily routine all year — for that, the classic size is better.

Are FULLY products on Ma Petite Corée authentic?

+

Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.