FULLY

★ K-BEAUTY · LIPCARE & DAILY GLOW

THE GLOW,
IN POCKET SIZE.

FULLY is the K-beauty Gen Z brand dedicated to lipcare and daily glow treatments in a convenient format. Its promise: targeted care (tinted lip balms, glow sticks, mini serums) in collectible packaging. K-beauty for those who love to mix makeup, skincare, and self-care in simple steps — perfect to slip into your bag.

★ FULLY EXPERTISE

LIPCARE + GLOW + PORTABLE FORMAT

Lip Balm, Glow Stick, mini serum: fun and practical K-beauty.

FULLY focuses on portable formats and sensory textures. The brand targets Gen Z usage mixing care and makeup in quick gestures. Here are the 3 signature pillars.

✦ PILLAR 01

TINTED LIP BALM

Lip balms with care + light tint. Moisturizing, softly pigmented, practical format — the icon of FULLY daily lipcare.

✦ PILLAR 02

GLOW STICK

Glow sticks to apply as part of your makeup strategy (cheeks, brow bone) to boost glow without hassle. Ideal pocket size.

✦ PILLAR 03

MINI SERUMS

Concentrated serums in mini formats (10-15 ml) for targeted ampoules: radiance, hydration, anti-fatigue. Sensory, affordable prices.

Lipcare, glow, mini formats: FULLY is the K-beauty Gen Z brand for practical and collectible routines.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your need: lips, cheeks, or ampoule.

01

LIP BALM

Tinted lipcare

The iconic range. The Lip Balms FULLY hydrate and lightly tint — convenient for everyday use.

02

GLOW STICK

Instant radiance

Targeted glow sticks. The Glow Sticks FULLY brighten cheeks and brow bones — boost glow in 5 seconds.

03

MINI SERUMS

Travel ampoules

Concentrated serums 10-15ml. The Mini Serums FULLY target radiance or hydration in a pocket-sized format.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
FULLY BELOW

From Lip Balms to Glow Sticks and Mini Serums, find all the FULLY authentic products — imported directly from Seoul, with no customs fees.

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34 products
FULLY

FULLY Yulmu Niacin Pudding Cream 90ml

36.90 €
FULLY Yulmu Niacin Pudding Cream 90ml, pot crème sur fond blanc, texture pudding et décor chocolat; marque FULLY Yulmu.FULLY Yulmu Niacin Pudding Cream 90ml de la marque FULLY sur une femme, pot cosmétique en contexte beauté.

FULLY Yulmu Niacin Pudding Cream 90ml

FULLY
36.90 €

FULLY Yulmu Niacin Pudding Cream 90ml

Intensely strengthens the skin barrier while providing long-lasting hydration with an ultra-fresh pudding finish. Brightens the complexion thanks to niacinamide and Yulmu extracts, for smoother, more radiant skin day after day. A melting, lightweight texture that soothes redness and leaves a natural glow, ideal for all K-Beauty routines 🌙.
FULLY

FULLY Yulmu Niacin Enzyme Powder Cleanser 50g

25.90 €
FULLY Yulmu Niacin Enzyme Powder Cleanser 50g : bouteille et bol sur plateau, contexte beauté, produits FULLY YulmuFULLY Yulmu Niacin Enzyme Powder Cleanser 50g de FULLY, flacon sur fond blanc, poudre moussante et texture.

FULLY Yulmu Niacin Enzyme Powder Cleanser 50g

FULLY
25.90 €

FULLY Yulmu Niacin Enzyme Powder Cleanser 50g

Instantly reveals a radiant complexion with a gentle enzymatic powder that deeply cleanses without irritating the skin barrier. Its formula, based on niacinamide and yulmu extract, helps refine skin texture, smooth pores, and reduce minor imperfections. Ideal for all K-Beauty routines, it transforms into a creamy foam for clear, comfortable, and glowing skin every day 🌸.
FULLY

FULLY Lemon Vita Capsule Cream 90g

38.90 €
FULLY Lemon Vita Capsule Cream 90g de la marque FULLY, pot crème au citron sur fond jaune avec citrons et feuillesFULLY Lemon Vita Capsule Cream 90g, crème jaune citron FULLY en pot, visuel décoré de citrons et feuilles, fond clair.

FULLY Lemon Vita Capsule Cream 90g

FULLY
38.90 €

FULLY Lemon Vita Capsule Cream 90g

Instantly awakens the complexion’s radiance with a concentrated dose of vitamin C that boosts the skin barrier. The capsule texture melts into the skin for long-lasting hydration and a fresh glass skin glow 🍋. Ideal for daily use to smooth skin texture, even out the complexion, and prevent dullness.
FULLY

FULLY Green Tomato Smoothie Lip Scrub 12g

20.90 €
Décris l'image en français : FULLY Green Tomato Smoothie Lip Scrub 12g, marque FULLY, pot vert sur fond blanc.FULLY Green Tomato Smoothie Lip Scrub 12g de marque FULLY, lèvres en texture verte et décor tomate, fond blanc

FULLY Green Tomato Smoothie Lip Scrub 12g

FULLY
20.90 €

FULLY Green Tomato Smoothie Lip Scrub 12g

Instantly softer and smoother lips thanks to a rich exfoliation inspired by Korean smoothies. Its melting texture removes dead skin while deeply nourishing for hydrated lips every day. Ideal for preparing a perfect lipstick application, with a clean and ultra-comfortable finish. 💄
FULLY

FULLY Fully Pack Cleanser 3-piece set

25.90 €
FULLY Fully Pack Cleanser 3-piece set, produits FULLY sur fond blanc : nettoyant tomate et masque riz, pack de 3.FULLY Fully Pack Cleanser 3-piece set de la marque FULLY : produits nettoyants sur fond clair, crème et légumes en contexte visuel

FULLY Fully Pack Cleanser 3-piece set

FULLY
25.90 €

FULLY Fully Pack Cleanser 3-piece set

Reveal clear and radiant skin with this Korean cleansing set that respects the skin barrier. The 3-step routine removes makeup, impurities, and excess sebum while leaving the skin soft and hydrated. Ideal for a complete skincare routine every day, for a more glowing and even complexion ✨.
FULLY

FULLY Green Tomato Clay Pack Cleanser 120ml

26.90 €
FULLY Green Tomato Clay Pack Cleanser 120ml, tube vert et crème sur fond vert, avec feuilles et tomates, marque FULLYFULLY Green Tomato Clay Pack Cleanser 120ml : femme applique un masque à la texture verte sur le visage, packaging cosmétique

FULLY Green Tomato Clay Pack Cleanser 120ml

FULLY
26.90 €

FULLY Green Tomato Clay Pack Cleanser 120ml

Deeply purifies while respecting the skin barrier for clear, soothed skin. The green tomato clay absorbs excess sebum and visibly tightens pores for a smooth, even complexion. Its creamy texture transforms into a soft foam, leaving the skin radiant, fresh, and ready to receive your K-Beauty routine 🍅✨.
FULLY

FULLY Red Tomato Jam Pack Cleanser 120ml

26.90 €
FULLY Red Tomato Jam Pack Cleanser 120ml de la marque FULLY, tube rouge sur fond rose avec tomates tranchées.FULLY Red Tomato Jam Pack Cleanser 120ml, marque FULLY, tube nettoyant sur fond rose avec tomates en contexte visuel.

FULLY Red Tomato Jam Pack Cleanser 120ml

FULLY
26.90 €

FULLY Red Tomato Jam Pack Cleanser 120ml

Gently detoxifies the skin while strengthening your skin barrier for a healthy, calm complexion. The fresh texture inspired by Korean cleansers removes makeup, sebum, and impurities without tightness. Reveals a natural glow K-Beauty style with smooth, supple, and radiant skin every day ✨.
FULLY

FULLY Lemon Vita Bubble Pack Cleanser 150ml

29.90 €
FULLY Lemon Vita Bubble Pack Cleanser 150ml, flacon de nettoyant au citron sur fond jaune, bulles et tranche de citronFULLY Lemon Vita Bubble Pack Cleanser 150ml, nettoyant à bulles à la lumière jaune, bouteille et mousse sur fond clair.

FULLY Lemon Vita Bubble Pack Cleanser 150ml

FULLY
29.90 €

FULLY Lemon Vita Bubble Pack Cleanser 150ml

Deeply cleanses while boosting radiance thanks to its formula rich in vitamin C. The foaming texture removes impurities without damaging the skin barrier, leaving the skin soft and fresh. Ideal for a visibly brighter and more even complexion every day 🍋.
34 products

FULLY

34 products

★ TO GO FURTHER

THE WORLD OF GEN Z K-BEAUTY

FULLY, LUVUM, MILK TOUCH — the Gen Z K-beauty pop.

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
★ SAME UNIVERSE

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice

MILK TOUCH shares with FULLY the Gen Z K-beauty makeup — cushion + more diverse lip version.

READ THE ARTICLE →
FWEE: the K-beauty makeup brand Blurry Pudding Pot Gen Z
★ SAME SPIRIT

FWEE: the K-beauty makeup brand Blurry Pudding Pot Gen Z

FWEE, another viral Gen Z K-beauty reference, shares with FULLY the fun makeup spirit and innovative textures.

READ THE ARTICLE →
KAHI: the K-beauty brand that made the pink stick from K-dramas famous
★ TO DISCOVER

KAHI: the K-beauty brand that made the pink stick from K-dramas famous

KAHI Multi Balm, another K-beauty stick K-drama reference — the K-drama inspiration for Gen Z skincare and makeup.

READ THE ARTICLE →

★ YOUR QUESTIONS

FULLY FAQ

Everything you need to know about K-beauty Gen Z lipcare.

Which FULLY product to start with?

+

The FULLY Lip Balms are the essential entry point: practical, moisturizing, softly pigmented. For a quick glow, complement with a Glow Stick.

Lip Balm vs Lip Tint: difference?

+

Lip Balm = care + light tint, long-lasting comfort. Lip Tint = strong pigmented color, lasting tinted effect. FULLY focuses on the Balm — more everyday, less makeup effect.

Glow Stick, how to use it?

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Applied directly on the cheekbones, brow arch, nose bridge, or even the cupid’s bow (areas to highlight in makeup strategy). The stick texture melts quickly into the skin for a natural glow finish.

Is FULLY vegan?

+

Many of them are. The brand fits into the clean K-beauty Gen Z wave. Check the INCI according to your main criteria.

Are mini serums really useful?

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Yes, perfect for travel or a treatment. The mini sizes allow you to test active ingredients without commitment or carry a boost in your bag. Not for a daily routine all year — for that, the classic size is better.

Are FULLY products on Ma Petite Corée authentic?

+

Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.