FRUDIA
★ K-BEAUTY · FRUITS OF THE WORLD
THE FRUITS,
EN CARE.
FRUDIA is the K-beauty brand that transforms fruits from around the world into targeted cosmetics. Its promise: each range starts with a star fruit — blueberry for hydration, grape for radiance, citrus for unification, avocado for nourishment. The brand selects its fruits from specific terroirs (Swedish blueberry, Italian Muscat grape) and concentrates the extract to record levels. A colorful, accessible, sensory K-beauty.
★ FRUDIA EXPERTISE
FRUITS FROM AROUND THE WORLD, IN TARGETED COSMETICS
Swedish blueberry, Muscat grape, citrus, avocado: the hero fruits.
FRUDIA builds each range around a unique fruit, sourced from its best global terroir. The brand uses concentrated extracts (50-78% depending on the range) to maximize the specific benefits of each fruit. Here are the 3 signature fruits.
✦ FRUIT 01
SWEDISH BLUEBERRY
Swedish blueberry (sourced for its antioxidant concentration) deeply hydrates. Blueberry Hydrating Cream is the global bestseller — the hydration reference for dehydrated skin.
✦ FRUIT 02
ITALIAN MUSCAT GRAPE
Italian Muscat grape, rich in resveratrol and anti-aging polyphenols. Muscat Grape Cream brightens and firms — an accessible radiance and anti-aging range.
✦ FRUIT 03
CITRUS BRIGHTENING
A blend of citrus fruits (lemon, mandarin) to boost radiance and reduce spots. The Citrus range is FRUDIA's vitamin-packed option — a gentle alternative to synthetic vitamin C.
Sourced fruits, concentrated extracts, affordable prices: FRUDIA is the colorful and sensory K-beauty for those who love to vary textures and active ingredients.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your needs: hydration, radiance, or nourishment.
BLUEBERRY HYDRATING
Intense hydration
The iconic range. The Blueberry Hydrating Cream with Swedish blueberry is the global bestseller — a go-to hydration reference for dehydrated skin.
MUSCAT GRAPE
Gentle radiance & anti-aging
Italian Muscat grape for radiance and anti-aging. The Muscat Grape Cream brightens and firms — an accessible, sensory anti-aging alternative.
CITRUS BRIGHTENING
Vitamin-packed radiance
Citrus blend to boost radiance. The Citrus Brightening Cream is FRUDIA's vitamin-packed option — gentle, sensory, perfect for your morning routine.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
FRUDIA BELOW
From the cult Blueberry Hydrating to the Muscat Grape and Citrus Brightening ranges, find all authentic FRUDIA skincare — imported directly from Seoul, with no customs fees.
★ TO GO FURTHER
THE WORLD OF FRUITY K-BEAUTY
FRUDIA, INNISFREE, NATURE REPUBLIC — natural K-beauty and raw ingredients.

INNISFREE: natural K-beauty Jeju green tea volcanic Bija
INNISFREE shares with FRUDIA the love of natural sourced ingredients — Jeju version facing fruits from around the world.
READ THE ARTICLE →
I'M FROM: the K-beauty skincare brand with natural ingredients from Korea
I'M FROM shares with FRUDIA the philosophy "one ingredient = one care" — mugwort, honey, Korean rice version.
READ THE ARTICLE →
NATURE REPUBLIC: natural K-beauty Aloe Vera 92% Argan
NATURE REPUBLIC, another accessible natural K-beauty brand, shares with FRUDIA the multi-ingredient approach sourced from around the world.
READ THE ARTICLE →★ YOUR QUESTIONS
FRUDIA FAQ
Everything you need to know about K-beauty with fruits from around the world.
Which FRUDIA product should I start with?
The Blueberry Hydrating Cream is the essential entry point: it’s the brand’s absolute global bestseller, a blueberry moisturizing cream suitable for all skin types. For radiance, start instead with the Citrus Brightening Cream.
Why Swedish blueberry?
Blueberries grown in Scandinavia benefit from long summer days and short nights, which promote a record concentration of anthocyanins and polyphenols (antioxidants). FRUDIA uses a concentrated extract of these in its Blueberry Hydrating Cream — hence the documented effectiveness.
Is FRUDIA suitable for sensitive skin?
Overall, yes. The formulas are sensory but respectful, without harsh synthetic fragrances. The Blueberry is particularly well tolerated. For the Citrus line, do a patch test first if you react to natural acids (citrus fruits contain mild acids).
Muscat Grape vs classic anti-aging: what's the difference?
Muscat grape provides resveratrol and natural anti-aging polyphenols — documented but gradual effectiveness. Classic anti-aging ingredients (peptides, retinol) are more powerful but require more caution. Muscat Grape is the gentle and sensory entry into anti-aging.
Citrus Brightening vs classic vitamin C: what's the difference?
Citrus FRUDIA relies on the natural vitamin C from citrus fruits (gentle, accompanied by synergistic antioxidants). Classic vitamin C (ascorbic acid 10-20%) is more potent but often irritating. To start with vitamin C, Citrus FRUDIA is the gentlest option.
Are FRUDIA products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.




