EDIT.B

★ EDITORIAL K-BEAUTY · GEN Z

K-BEAUTY
WHO SPEAKS GEN Z.

EDIT.B is an editorial and lifestyle K-beauty brand, designed for a generation that blends skincare, beauty, and self-expression. Its promise: effective treatments, a strong graphic stance, a K-beauty approach that fits into an urban lifestyle. More than a treatment, an editorial object.

EDIT.B

★ THE EDIT.B SIGNATURE

K-BEAUTY AS A LANGUAGE

Skincare, expression, attitude: skincare as a statement.

EDIT.B speaks to a generation that no longer separates skincare and identity. The brand claims a strong editorial stance: careful packaging, targeted formulas, direct communication.

✦ PILLAR 01

TARGETED FORMULAS

Skincare focused on a specific need (hydration, radiance, balance), without excess or empty marketing promises.

✦ PILLAR 02

GRAPHIC APPROACH

Careful packaging, strong visual identity, direct tone: EDIT.B embraces a K-beauty that is more editorial than clinical.

✦ PILLAR 03

MODERN ROUTINES

Routines designed to fit into a fast-paced urban lifestyle: fewer steps, more impact, more enjoyment.

A K-beauty brand that doesn't take itself too seriously but delivers effective and well-crafted skincare.

★ THE SIGNATURE

THE EDIT.B APPROACH

An editorial, targeted, and modern K-beauty.

01

HYDRATION ROUTINE

Comfort & bounce

Essences and creams designed for modern and pleasant hydration, without overloading the skin.

02

RADIANCE ROUTINE

Radiant complexion

Targeted radiance serums, with a modern and straightforward approach, without lengthy K-beauty rituals.

03

BALANCE ROUTINE

Combination skin

Targeted care for balancing combination or urban life-stressed skin: mattifying, pores, comfort.

★ THE COMPLETE COLLECTION

DISCOVER THE ENTIRE COLLECTION
EDIT.B BELOW

Serums, essences, lifestyle care: find all authentic EDIT.B products — imported directly from Seoul, with no customs fees.

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19 products
EDIT.B

EDIT.B Sunday Tone-Up Sun Serum 55ml SPF50+ PA +++

29.00 €
EDIT.B Sunday Tone-Up Sun Serum – détail n° 1 : flacons pompe rose et violet SPF50+ PA++++, mention veganEDIT.B Sunday Tone-Up Sun Serum – détail n° 2 : modèle tenant le flacon rose du sérum solaire coréen

EDIT.B Sunday Tone-Up Sun Serum 55ml SPF50+ PA +++

EDIT.B
29 €

EDIT.B Sunday Tone-Up Sun Serum 55ml SPF50+ PA +++

Take care of your skin with the EDIT.B Sunday Tone-Up Sun Serum 55ml SPF50+ PA ++++. This innovative serum combines advanced sun protection with nourishing benefits to provide optimal defense against UV rays while enhancing your complexion. Its lightweight, non-white residue formula adapts to all skin tones, for luminous and protected skin. ✔ Highlights: ☀️ SPF50+ PA ++++ : optimal UV protection to preserve your skin's youth. 🌟 Tone-up effect: evens out the complexion and immediately improves skin radiance. 🍃 Lightweight texture: absorbs quickly without stickiness, perfect for daily application. 🌿 Enriched with moisturizing ingredients: nourishes and plumps the skin for long-lasting comfort. 👩‍🔬 Suitable for all skin types, ideal even for sensitive skin. Incorporate this sun serum into your morning routine to effectively protect your skin while giving it a natural glow. An essential ally for radiant and healthy skin every day!
EDIT.B

EDIT.B Waterfull Gumi Mask Ocean

3.90 €
EDIT.B Waterfull Gumi Mask Ocean, masque visage océan bleu; jeune femme l’applique, fond clair, style beauté japonais.EDIT.B Waterfull Gumi Mask Ocean de la marque EDIT.B, masque gélifié effet eau océan bleu sur visuel produit

EDIT.B Waterfull Gumi Mask Ocean

EDIT.B
3.90 €

EDIT.B Waterfull Gumi Mask Ocean

Provides an intense hydration boost that plumps the skin and instantly strengthens the skin barrier 💧 Its gel-like texture melts into the face to soothe, smooth, and leave a radiant complexion without any sticky feeling. Ideal for dehydrated skin seeking long-lasting glow and a fresh effect inspired by Korean skincare.
EDIT.B

EDIT.B Daily Ampoule Mask 5 Sheets (25ml x 5)

10.90 €
EDIT.B Daily Ampoule Mask 5 Sheets (25ml x 5)EDIT.B Daily Ampoule Mask 5 Sheets (25ml x 5)

EDIT.B Daily Ampoule Mask 5 Sheets (25ml x 5)

EDIT.B
10.90 €

EDIT.B Daily Ampoule Mask 5 Sheets (25ml x 5)

Boîte de 5 masques ampoules EDIT.B pour une routine masque quotidienne : hydratation express et coup d'éclat en 15 minutes chaque soir de la semaine. 💧
EDIT.B

EDIT.B Waterfull Gumi Mask Cica

3.90 €
EDIT.B Waterfull Gumi Mask Cica : modèle avec masque vert Cica et fond clair, produit de la marque EDIT.B en gros plan.EDIT.B Waterfull Gumi Mask Cica de la marque, masque en gel vert avec motifs, sur fond blanc décoré.

EDIT.B Waterfull Gumi Mask Cica

EDIT.B
3.90 €

EDIT.B Waterfull Gumi Mask Cica

Instantly soothes sensitive skin while strengthening the skin barrier thanks to cica extract. The ultra-fresh gel texture deeply hydrates the skin for a plump and radiant complexion 🌊. Ideal for restoring a healthy glow after a stressful day, without any sticky feeling 💚.
EDIT.B

EDIT.B Moisture Barrier Pang Hyalu Hyaluronic Acid Panthenol Ampoule 100ml

26.90 €
EDIT.B Moisture Barrier Pang Hyalu Hyaluronic Acid Panthenol Ampoule 100mlEDIT.B Moisture Barrier Pang Hyalu Hyaluronic Acid Panthenol Ampoule 100ml

EDIT.B Moisture Barrier Pang Hyalu Hyaluronic Acid Panthenol Ampoule 100ml

EDIT.B
26.90 €

EDIT.B Moisture Barrier Pang Hyalu Hyaluronic Acid Panthenol Ampoule 100ml

Offer your skin intense hydration and a reinforced protective barrier with the EDIT.B Moisture Barrier Pang Hyalu ampoule with hyaluronic acid and panthenol. Perfectly formulated to revitalize and protect all skin types, this ampoule deeply nourishes while preserving the natural suppleness of your epidermis. ✔ Highlights: 💧 Hyaluronic Acid: intensely hydrates and improves skin elasticity. 🛡️ Panthenol: forms a protective barrier that soothes and repairs the skin. 💦 Lightweight texture: penetrates quickly without leaving a sticky film. 🔬 Reduces signs of dehydration and makes the skin visibly plumper and bouncier. 🌟 Suitable for sensitive skin thanks to its gentle and respectful formula. Perfect to integrate into your daily skincare routine, it ensures lasting hydration and strengthens the skin barrier. A must-have for radiant and healthy skin day after day!
EDIT.B

EDIT.B Marshmallow Tone-Up Cushion

27.90 €
EDIT.B Marshmallow Tone-Up CushionEDIT.B Marshmallow Tone-Up Cushion

EDIT.B Marshmallow Tone-Up Cushion

EDIT.B
27.90 €

EDIT.B Marshmallow Tone-Up Cushion

Cushion EDIT.B effet marshmallow : voile lumineux qui unifie le teint et réveille l'éclat sans effet plâtre. Idéal pour un no-makeup radieux. ✨
EDIT.B

EDIT.B Joyful Heart All-in-One Cleansing Pad 30 Sheets

5.90 €
EDIT.B Joyful Heart All-in-One Cleansing Pad 30 SheetsEDIT.B Joyful Heart All-in-One Cleansin Pad 30 Sheets de la marque EDIT.B, sur fond rose avec cœurs et sachets

EDIT.B Joyful Heart All-in-One Cleansing Pad 30 Sheets

EDIT.B
5.90 €

EDIT.B Joyful Heart All-in-One Cleansing Pad 30 Sheets

Removes makeup and cleanses in one step while respecting the skin barrier for soothed and balanced skin. Its Korean all-in-one formula leaves the complexion radiant, fresh, and ready for the rest of your skincare routine. Ideal for clear skin every day, even on those lazy skincare nights ✨.
EDIT.B

EDIT.B Waterfull Jelly Lip Essence 11ml

9.90 €
EDIT.B Waterful Jelly Lip Essence 11ml de la marque EDIT.B, flacon bleu sur fond clair, visuel cosmétiqueEDIT.B Waterful Jelly Lip Essence 11ml, marquage sur lèvres, jeune femme beauté, fond bleu clair, flacon en main

EDIT.B Waterfull Jelly Lip Essence 11ml

EDIT.B
9.90 €

EDIT.B Waterfull Jelly Lip Essence 11ml

Intensely hydrates the lips with a melting gel texture that gently wraps for an immediate plumping effect. The Waterful formula provides long-lasting comfort without stickiness, for smooth and cared-for lips every day. 💄 An essential lip care inspired by K-Beauty to enhance your makeup while strengthening the hydration barrier.
EDIT.B

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

17.90 €
EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml de la marque EDIT.B, tube orange sur fond bleu avec carottes.EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml de la marque EDIT.B sur peau, tube orange, visage féminin souriant, fond clair

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

EDIT.B
17.90 €

EDIT.B Joyful Carrot Foaming Gel Cleanser 150ml

Gently cleanses while strengthening the skin barrier thanks to carrot extracts rich in antioxidants. Leaves the skin fresh, radiant, and glowing without any tightness. Ideal for a daily Korean skincare routine that purifies and prepares the skin for subsequent treatments 🍊✨.
EDIT.B

EDIT.B Waterfull Gumi Mask Milk

3.90 €
EDIT.B Waterfull Gumi Mask Milk, masque visage en gélatine, présenté par une femme, fond clairEDIT.B Waterfull Gumi Mask Milk de la marque EDIT.B, masque gélatineux lait au visuel produit sur fond blanc.

EDIT.B Waterfull Gumi Mask Milk

EDIT.B
3.90 €

EDIT.B Waterfull Gumi Mask Milk

Provides an instant radiance and deep hydration for plumped, fresh skin. Strengthens the skin barrier while soothing redness for an even, comfortable complexion. Its milky gel texture melts into the skin for an ultra-sensory self-care moment 🧖‍♀️.
EDIT.B

EDIT.B Moisture Barrier Pang Hyaluronic Acid Panthenol Cream 100ml

28.90 €
EDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml, tube blanc et bleu sur fond bleu, marque EDIT.BEDIT.B Moisture Barrier Pang Hyaluronic Acid Pathenol Cream 100ml : tube crème hydratante sur modèle, fond bleu

EDIT.B Moisture Barrier Pang Hyaluronic Acid Panthenol Cream 100ml

EDIT.B
28.90 €

EDIT.B Moisture Barrier Pang Hyaluronic Acid Panthenol Cream 100ml

Intensely strengthens the skin barrier while enveloping the skin in deep, long-lasting hydration. Its creamy texture infused with hyaluronic acid and panthenol immediately soothes tightness for absolute comfort. Reveals a radiant complexion, supple and plump, ideal for a minimalist and effective K-Beauty routine 🌸.
EDIT.B

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

28.90 €
EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml, tube beige sur fond clair avec feuilles de mugwort vertesEDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml : femme applique une crème apaisante sur peau, pack visible

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

EDIT.B
28.90 €

EDIT.B Moisturizing Soothing Mugwort Ceramide Cream 100ml

Instantly soothes sensitive skin while strengthening the skin barrier thanks to the soothing combo of mugwort and ceramides. Restores deep hydration for a radiant complexion, soft and without tightness. Light cream texture that absorbs quickly, ideal for a daily K-Beauty routine, even on reactive skin 🌿.
EDIT.B

EDIT.B Veil On Skin Boosting Prep 50ml

24.90 €
EDIT.B Veil On Skin Boosthing Prep 50ml, flacon rose sur fond blanc drapé, style skincare EDIT.B, produit en gros plan.EDIT.B Veil On Skin Boosthing Prep 50ml, flacon rose brandé, modèle peau lumineuse sur fond clair.

EDIT.B Veil On Skin Boosting Prep 50ml

EDIT.B
24.90 €

EDIT.B Veil On Skin Boosting Prep 50ml

Awaken an immediate radiance while soothing the skin with an ultra-light texture that blends seamlessly with your complexion. Strengthen the skin barrier and ideally prepare your skin to boost the effectiveness of your entire skincare routine. Smooth out irregularities, deeply hydrate, and leave a supple, luminous finish, inspired by Korean glass skin ✨.
EDIT.B

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

29.90 €
EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml, boîte bleue “Toc Cica”, feuilles de ginkgo sur fond vert clairEDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

EDIT.B
29.90 €

EDIT.B Calming Tok Cica Heartleaf Trouble Pad 70p 160ml

Discover the soothing freshness of EDIT.B's Cica Heartleaf Calming Tok Pads. With their formulation enriched with Heartleaf and natural active ingredients, these pads are designed to calm, purify, and revitalize your skin gently. Perfect for skin prone to imperfections, they regenerate the epidermis while leaving an immediate feeling of freshness. ✔ Highlights: 🌿 Heartleaf Extract: soothes and reduces skin inflammations. 🌸 Natural active ingredients: help balance and revitalize tired skin. ⚪ Soft texture: glides delicately on the skin for easy application. 🔍 Visibly reduces imperfections and tightens pores. 🧖‍♀️ Suitable for sensitive skin, offering a daily skincare routine that is both gentle and effective. Adopt these pads to transform your skincare routine into a soothing experience that will leave your skin clear, hydrated, and radiant. The perfect ally for a flawless complexion all day long!
EDIT.B

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

28.50 €
EDIT.B Calming Tok Cica Heartleaf Cream 100mlEDIT.B Calming Tok Cica Heartleaf Cream 100ml, crème apaisante de la marque EDIT.B sur fond vert avec goutte et feuilles

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

EDIT.B
28.50 €

EDIT.B Calming Tok Cica Heartleaf Cream 100ml

Offer your skin intense and soothing hydration with the EDIT.B Calming Tok Cica Heartleaf 100ml cream. Specially formulated for sensitive and redness-prone skin, this cream combines the benefits of Heartleaf extract and Centella Asiatica to soothe and deeply regenerate the skin. ✔ Highlights: 🌿 Heartleaf Extract: purifies and calms skin irritations. 🌱 Centella Asiatica: promotes healing and improves skin elasticity. 💧 Long-lasting hydration without greasy effect, for soft and comfortable skin all day long. 🚫 Visibly reduces redness and soothes inflammations. 🧴 Light and non-sticky texture, ideal for daily use. Perfect for strengthening the skin barrier, this cream is a valuable ally for calm and balanced skin. Incorporate it into your skincare routine for a bright and even complexion.
EDIT.B

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

26.30 €
EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200mlEDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

EDIT.B
26.30 €

EDIT.B Tone & Soft Peach Niacin Glutathione Gel Essence 200ml

Discover the gel essence EDIT.B Tone & Soft with peach, niacinamide, and glutathione. This innovative formula is designed to provide your skin with optimal hydration and a radiant glow. Enriched with peach extracts, it revitalizes the skin while improving its elasticity. ✔ Highlights: 🍑 Peach extract: brightens and invigorates your complexion. 💧 Niacinamide: reduces imperfections and improves skin texture. 💎 Glutathione: powerful antioxidant that lightens the skin and evens out the complexion. 🌟 Ultra-light gel formula that penetrates quickly without leaving a sticky residue. 💦 Intense hydration for soft and supple skin all day long. 🧴 Ideal for all skin types, including sensitive skin. Enhance your skincare routine with this essence and watch your skin radiate health and beauty. A must-have for a fresh and luminous complexion, every day!
EDIT.B

EDIT.B Sunday No-Sebum Sun Cream 50ml SPF50+ PA +++

29.00 €
EDIT.B Sunday No-Sebum Sun Cream 50ml SPF50+ PA +++EDIT.B Sunday No-Sebum Sun Cream 50ml SPF50+ PA +++

EDIT.B Sunday No-Sebum Sun Cream 50ml SPF50+ PA +++

EDIT.B
29 €

EDIT.B Sunday No-Sebum Sun Cream 50ml SPF50+ PA +++

Protect and enhance your skin with the EDIT.B Sunday No-Sebum sunscreen. Formulated with SPF50+ PA++++, this lightweight cream guarantees optimal sun protection while controlling excess sebum, for a matte and flawless complexion. ✔ Highlights: 🌞 High protection: with SPF50+ PA++++, it provides effective defense against UVA and UVB rays. 🌿 Sebum control: reduces shine thanks to its no-sebum formula, ideal for combination to oily skin. 💧 Lightweight texture: absorbs easily without weighing down or leaving a greasy residue. 🌸 Matte finish: leaves your skin soft, smooth, and with a dry touch. 👩‍🔬 Dermatologically tested: suitable for all skin types, even the most sensitive. Perfect for daily use, this sunscreen protects and beautifies your skin while offering optimal comfort. Make your beauty routine even more effective with this protection and mattifying ally!
EDIT.B

EDIT.B Sunday Cica Sun Serum 55ml SPF50+ PA +++

29.00 €
EDIT.B Sunday Cica Sun Serum 55ml SPF50+ PA +++EDIT.B Sunday Cica Sun Serum 55ml SPF50+ PA +++

EDIT.B Sunday Cica Sun Serum 55ml SPF50+ PA +++

EDIT.B
29 €

EDIT.B Sunday Cica Sun Serum 55ml SPF50+ PA +++

Enjoy optimal sun protection and soothing care with the EDIT.B Sunday Cica Sun sunscreen serum. With its SPF50+ PA++++, this product sculpts a powerful shield against UV rays while pampering your skin with its beneficial ingredients. Its lightweight formula blends with the skin without leaving a white or greasy residue, ensuring daily comfort. ✔ Highlights: 🌱 Cica (Centella Asiatica): repairs and soothes sensitive and irritated skin. ☀️ High protection SPF50+ PA++++ that provides complete defense against UVA and UVB. 💦 Fluid texture that absorbs quickly for an immediate fresh sensation. 🛡️ Helps strengthen the skin barrier, leaving the skin more resistant to external aggressions. 🔒 Ideal for daily use, even under makeup, thanks to its non-comedogenic formula. Incorporate this sunscreen serum into your skincare routine for a radiant glow and lasting protection. Because good sun protection is the first step towards healthy and glowing skin!
EDIT.B

EDIT.B Calming Tok Cica Heartleaf Gel Essence 200ml

26.30 €
EDIT.B Calming Tok Cica Heartleaf Gel Essence 200mlEDIT.B Calming Tok Cica Heartleaf Gel Essence 200ml

EDIT.B Calming Tok Cica Heartleaf Gel Essence 200ml

EDIT.B
26.30 €

EDIT.B Calming Tok Cica Heartleaf Gel Essence 200ml

Bring a breath of freshness and softness to your skin with the EDIT.B Calming Tok Cica Heartleaf gel essence. Enriched with Heartleaf extract, this gel essence soothes sensitive and reactive skin while intensely hydrating. Its light and non-sticky formula absorbs quickly, leaving your skin soft and revitalized. ✔ Highlights: 🌿 Heartleaf (Houttuynia Cordata): soothes irritations and purifies the skin, ideal for skin prone to redness. 🌱 Cica (Centella Asiatica): repairs and strengthens the skin barrier, visibly reducing inflammation. 💧 Ultra-light gel texture: deeply hydrates without leaving a sticky residue. 🔍 Refines skin texture and evens out the complexion for a radiant appearance. 🧴 Perfectly suitable for all skin types, even the most sensitive. Incorporate this soothing gel essence into your daily routine for balanced, hydrated, and healthy-looking skin day after day. A must-have for your daily skincare!

EDIT.B

19 products

★ TO GO FURTHER

THE MODERN K-BEAUTY UNIVERSE

EDIT.B, COSRX, Klairs: targeted K-beauty for the modern generation.

COSRX: the minimalist Snail Mucin K-beauty brand
★ SAME SPIRIT

COSRX: the minimalist Snail Mucin K-beauty brand

COSRX, the reference minimalist K-beauty: short, targeted, and effective formulas — in the same spirit as EDIT.B.

READ THE ARTICLE →
KLAIRS: the minimalist Freshly Juiced K-beauty brand
★ TO DISCOVER

KLAIRS: the minimalist Freshly Juiced K-beauty brand

Klairs and its minimalist tone: another reference for editorial and targeted K-beauty.

READ THE ARTICLE →
ANUA: the Heartleaf K-beauty brand
★ TO DISCOVER

ANUA: the Heartleaf K-beauty brand

Anua focuses on heartleaf and a modern, targeted K-beauty: exactly the EDIT.B tone.

READ THE ARTICLE →

★ YOUR QUESTIONS

EDIT.B FAQ

Everything you need to know about editorial K-beauty EDIT.B.

Who is EDIT.B for?

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For a generation that wants modern, targeted, and editorial K-beauty. The brand speaks to those who want effective care, but not the 10-step routine of classic K-beauty.

Which EDIT.B product should I start with?

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Start with an essence or serum targeted to your current need: hydration, radiance, or balance. It’s the best entry point to assess the tone and quality of EDIT.B formulas.

Is EDIT.B suitable for beginners?

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Yes. The formulas are targeted and easy to understand, without unnecessary K-beauty complexity. It’s a brand that works well as a first step into K-beauty for an urban Gen Z.

Can EDIT.B be combined with other K-beauty products?

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Yes, no problem. EDIT.B fits well into a multi-brand routine thanks to its modular approach — one care, one need, one step.

Is EDIT.B suitable for sensitive skin?

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The formulas are generally well tolerated, but as with any brand, check the INCI according to your sensitivity (fragrance, alcohol). Always do a patch test first.

Are EDIT.B products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.