Dear May
★ K-BEAUTY MAKEUP · SOFT MOOD
MAKEUP
WHO WHISPERS.
DEAR MAY is K-beauty makeup designed for a soft, blended, sensory mood. Delicate pigments, veiled finishes, palettes of powdery pinks and soft terracotta: the brand embraces a K-beauty that whispers rather than shouts. For those who want skin and lips that feel gently touched, never heavily made up.
★ THE DEAR MAY SIGNATURE
SOFT, BLENDED, SENSORY
Lips and cheeks: the most delicate K-beauty makeup.
DEAR MAY builds each formula around a simple philosophy: makeup should caress, not cover. Here are the brand’s pillars.
✦ PILLAR 01
MEASURED PIGMENTATION
Powdery pinks, soft terracotta, rosy nudes: DEAR MAY pushes the delicacy of pigment. The product deposits just the right color, never excessive, building intensity with layers.
✦ PILLAR 02
SHEER FINISHES
Water-based tints, soft glow balms, cream blushers: all formats are designed to blend. No sharp transfer, no lines, the makeup becomes skin.
✦ PILLAR 03
SOFT MOOD
The DEAR MAY spirit is calm, natural, radiant — a K-beauty that speaks to everyday life rather than evening brilliance. The signature that makes the difference.
Measured pigmentation, sheer finishes, soft mood: DEAR MAY is the most delicate K-beauty makeup for lips and cheeks.
★ THE DEAR MAY UNIVERSE
THE 2 SIGNATURE RANGES
Lips or cheeks: two directions, one same soft spirit.
SOFT LIPS
Tints, glow balms
The heart of the brand. DEAR MAY tints and balms play with powdery pink and blended rosy nude shades — a lip veil that caresses rather than covers.
BLENDED CHEEKS
Cream blushers
The other direction. The DEAR MAY cream blushers apply a soft veil with a finger tap — an instant healthy glow effect, never patchy.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
DEAR MAY BELOW
From lip tints to cream blushers, find all authentic DEAR MAY products — imported directly from Seoul, with no customs fees.
DEAR MAY Finger Tip Smudge Brush
DEAR MAY Pure Falling Mood Lip Pot 6.5g
DEAR MAY Icy Massager Rose Gold Edition
DEAR MAY 2in1 Plumpy Lip Liner
DEAR MAY Mellowpose Light Gloss
DEAR MAY Tangerine Aegyo-sal Dual Liner
DEAR MAY She's Rice Sebum Fact 12g
DEAR MAY Lost Ribbon Check Balm
★ TO GO FURTHER
THE KOREAN MAKEUP UNIVERSE
DEAR MAY, HINCE, FWEE — the soft mood K-beauty makeup.
HINCE: the mood enhancer K-beauty makeup brand founded in 2019
HINCE extends the soft mood spirit that DEAR MAY works on — discreet and sensory K-beauty makeup.
READ THE ARTICLE →
FWEE: the Korean pigmented lip blur K-beauty makeup brand
FWEE works on lip blur finishes with the same blended logic. Try it to extend the soft DEAR MAY spirit.
READ THE ARTICLE →
DEAR DAHLIA: the vegan luxury K-beauty Lip Paradise brand
DEAR DAHLIA extends the Korean lip care universe — the same delicate spirit as DEAR MAY, vegan luxury version.
READ THE ARTICLE →★ YOUR QUESTIONS
DEAR MAY FAQ
Everything you need to know about K-beauty soft mood makeup.
Where to start with DEAR MAY?
With a powdery pink lip tint. It’s the most representative entry: balanced pigment, blended finish, balm-like feel. You’ll know right away if the soft mood suits you.
What daily use is DEAR MAY for?
For workdays, walks, brunch, daily photos. The brand isn’t designed for high-impact evening looks — it’s a soft makeup that transforms without overloading.
Do DEAR MAY tints last?
Half-day to full day depending on the finish. The velvet lasts longer, the glow needs a touch-up after a meal. The tint stays comfortable without pulling on the lips.
Is DEAR MAY suitable for sensitive skin?
The textures are designed for sensory comfort, so they focus on comfort. If you have very reactive skin, do a patch test on your inner elbow — most formulas are widely tolerated.
Which DEAR MAY shade for fair vs olive skin?
Fair skin: powdery pinks, peachy nudes. Medium skin: rosy browns, soft terracotta. Olive skin: deeper browns, soft plums. The soft shades suit all undertones.
Are DEAR MAY products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.