DEAR.A
★ K-BEAUTY MAKEUP · COLOR & CARE
THE COLOR
WHO CARES FOR THE LIP.
DEAR.A is the K-beauty makeup brand that focuses on saturated color and lip comfort. Pigmented tints with a formula infused with skincare ingredients, precision brush, palette of pinks and reds designed for Asian and Northern European skin tones. A sober, serious K-beauty makeup that embraces its function and clean finish.
★ THE DEAR.A SIGNATURE
SATURATED PIGMENT, BALM COMFORT, PRECISION
The DEAR.A promise: intense color without drying out the lip.
DEAR.A builds its formulas around the balance between pigment and care — saturated color on one side, moisturizing ingredients on the other. These are the pillars that define this approach.
✦ PILLAR 01
SATURATED PIGMENT
DEAR.A tints deposit a dense, vibrant layer of color that marks the lip in a single stroke — a palette built around pinks, berries, and warm reds.
✦ PILLAR 02
BALM COMFORT
The formulas include moisturizing actives to limit the drying effect of long-lasting tints. The finish remains clean, but the lip is not tight.
✦ PILLAR 03
BRUSH PRECISION
The applicators are designed to allow a clean outline without a pencil — a detail that makes all the difference on thin lips and touch-ups throughout the day.
A sober brand, without excessive promises, focusing on application quality and comfort. DEAR.A is pragmatic K-beauty makeup.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Lips and complexion: the two pillars of DEAR.A.
LIP TINT
Comfortable saturated color
The flagship range. DEAR.A lip tints deliver dense pigment in a palette of roses, berries, and warm reds — a formula infused with moisturizing actives to prevent dryness.
FOUNDATION
Radiant base
The DEAR.A foundation references focus on light coverage and a natural finish — designed to blend seamlessly without a mask, ideal as a daily follow-up to a more glowing cushion.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
DEAR.A BELOW
From pigmented Lip Tint to tinted bases, find all authentic DEAR.A references — imported directly from Seoul, with no customs fees.
DEAR.A Shine On Me Nail Colour
DEAR.A Fluffy Blush
DEAR.A Luminous Nail essence
DEAR.A Perfect Cover Concealer Palette
DEAR.A Hydration Pink Tone-Up Cream 30ml
DEAR.A Slim Fit Tone-Up Sun Cushion 30ml
DEAR.A Blush & Beam Dual Stick
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
DEAR.A, RIRE, ETUDE — the K-beauty lip makeup that focuses on pigment.
RIRE: the K-beauty luxury makeup brand liquid eyeshadow
RIRE shares with DEAR.A the work on pigmentation and precision of application — contemporary K-beauty makeup writing.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the pioneer of Korean tint, shares with DEAR.A the obsession with pigment and wear on the lips.
READ THE ARTICLE →
DEAR DAHLIA: K-beauty vegan luxury Lip Paradise sheer dew
Dear Dahlia, in the luxury lip line: sheer dew comfort, vibrant pigment, the other side of DEAR.A writing.
READ THE ARTICLE →★ YOUR QUESTIONS
DEAR.A FAQ
Everything you need to know about the comfortable pigmented tint brand.
Which DEAR.A product to start with?
The DEAR.A Lip Tint is the obvious entry point — it’s the brand’s strong identity, a saturated pigment in a comfort formula. Choose a pink for everyday wear, a berry for a bold lip.
Does the tint dry out the lips?
No — DEAR.A specifically works on long-lasting comfort, with moisturizing actives integrated into the formula. On very dry lips, apply a balm beforehand and let it absorb for 2 minutes.
Which shade to choose?
The pinks suit all skin tones and are perfect for everyday use. The berry shades add maturity, ideal for autumn-winter. The warm reds are the most universally flattering for a polished look.
Is DEAR.A comfortable for sensitive skin?
The formulas are designed to limit the discomfort of classic tints. As with any pigmented product, check the INCI if you have a known sensitivity to a specific dye or preservative.
How to maximize the wear of the tint?
Apply on perfectly dry lips, leave on for 1 minute before pressing lips together. Avoid greasy substances (thick butter balm) right after application, as they will dilute the pigment.
Are DEAR.A products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.