BT21

Welcome to the BT21 universe

8 characters, 7 BTS members, 1 kawaii family

BT21 was born in 2017 from the collaboration between the members of BTS and the Korean designers of LINE FRIENDS. Not just a simple marketing mascot: each member designed their own character, with their personality, tastes, and little quirks.

Each BT21 character carries a part of the soul of its BTS creator. RJ the cuddly alpaca of Jin, CHIMMY the puppy of Jimin, TATA the alien of V, SHOOKY the cookie of Suga, MANG the masked pony of J-Hope, KOYA the koala of RM, COOKY the boxing rabbit of Jungkook, and VAN the guardian robot who watches over the whole group and represents the ARMY.

At Ma Petite Corée, we import directly from Seoul the official BT21 collection: plush toys, stationery, fashion accessories, cosmetics, lifestyle products. 100% authentic, licensed by LINE FRIENDS Corporation and BIGHIT MUSIC.

Why choose Ma Petite Corée for your BT21?

WORLDWIDE DELIVERY
Carefully shipped from Seoul to France and Europe
Gifts
Gifts in every order to help you discover little gems!
K-points
Earn Kpoints with every order
100%
Licensed LINE FRIENDS × BIGHIT MUSIC, zero counterfeiting

The entire BT21 collection

Explore the 685 BT21 products available at MPC

413 products
LINE FRIENDS
29.90 €

BT21 PLUSH MADE BY RJ

BT21 PLUSH MADE BY RJ is the official kpop plush from LINE FRIENDS, available in seven characters for BTS fans. The soft, fluffy fur mimics comfortable knit fabric in cream and brown tones. This standing-format plush fits easily on shelves, desks, or in bags to take anywhere.
LINE FRIENDS
19.90 €

BT21 PLUSH KEYRING MADE BY RJ

Official BT21 RJ Keychain - Cute Accessory for Your Keys and Bags
LINE FRIENDS
17.90 €

BT21 FLAT POUCH MADE BY RJ

RJ BT21 Beauty Product - Take Care of Yourself in Style
LINE FRIENDS
17.90 €

BT21 STRAWBERRY TART PLUSH KEYRING STRAWBERRY PARTY

Official BT21 keychain BT21 - Cute accessory for your keys and bags
LINE FRIENDS
14.90 €

BT21 STRESS BALL STRAWBERRY PARTY

Official BT21 Plush - Soft and cuddly, perfect for fans
LINE FRIENDS
13.90 €

BT21 STRING POUCH STRAWBERRY PARTY

BT21 Beauty Product BT21 - Take care of yourself in style
LINE FRIENDS
18.90 €

BT21 POUCH MARKET BAG STRAWBERRY PARTY

The LINE FRIENDS BT21 Strawberry Party reusable market bag folds compactly into its matching strawberry pouch for convenient storage. Featuring adorable BT21 characters surrounded by strawberries and cheerful red and white gingham pattern, this eco-friendly bag brings playful style to your shopping trips, beach days, and outdoor activities. Available in seven character designs.
LINE FRIENDS
10.90 €

BT21 MINI PHOTO HOLDER KEYRING STRAWBERRY PARTY

Official BT21 keychain BT21 - Cute accessory for your keys and bags
LINE FRIENDS
18.90 €

BT21 minini CLEAR BAG CHARM POUCH RIBBONED U

BT21 Beauty Product BT21 - Take care of yourself in style
LINE FRIENDS
16.90 €

BT21 minini RIBBON PLUSH BAND RIBBONED U

Official BT21 Plush - Soft and cuddly, perfect for fans
LINE FRIENDS
5.90 €

BT21 minini HOLOGRAM MEDIUM STICKER RIBBONED U (2EA)

BT21 stationery item BT21 - Ideal for school and office
LINE FRIENDS
29.90 €

BT21 SHORT SLEEVE T-SHIRT WHITE WORLD VOYAGE

The BT21 SHORT SLEEVE T-SHIRT WHITE WORLD VOYAGE features a front SEOUL print and BT21 characters on the back. This white tee with short sleeves pairs effortlessly with jeans or a cap. Official LINE FRIENDS licensed product with BT21 collar tag, available in sizes M and L.
LINE FRIENDS
18.90 €

BT21 LUGGAGE TAG WORLD VOYAGE

This BT21 World Voyage luggage tag helps you spot your suitcase instantly with its colorful design. It includes a card for your name, phone number and address, slipped under a window on the back. The adjustable blue strap with a metal buckle attaches easily to a handle. Officially licensed LINE FRIENDS product.
413 products

BT21

413 products
BT21 character group photo with Chimmy, Cooky, RJ, Tata, Koya, Mang, Shooky and Van in cute poses

The Global Phenomenon of LINE FRIENDS & BTS

Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017

Born in 2017 from a unique collaboration between BTS and LINE FRIENDS, BT21 has become a true cultural phenomenon in Korea in less than ten years. From themed cafes in Hongdae to the shelves of Olive Young, from Netflix K-dramas to the wardrobes of Seoul influencers, the eight characters have woven themselves into everyday Korean life—far beyond simple K-pop merchandise. Discover how BT21 transformed a fan universe into a universal lifestyle, along with over 250 references selected by our team in Seoul.

BT21: The Cute Universe of BTS in Detail

Posted by: Jihyun, founder — Ma Petite Corée, Seoul since 2017

A family of eight characters drawn in 2017 by the BTS members themselves: KOYA, RJ, SHOOKY, MANG, CHIMMY, TATA, COOKY, and VAN. Each represents the personality of a group member, with their own storyline and universe. Dive into the story of the LINE FRIENDS x BTS collaboration, discover detailed portraits of the 8 characters, and explore over 250 official items available at Ma Petite Corée.

Your questions about BT21

Yes, 100%. All our BT21 products are purchased directly from the official LINE FRIENDS stores in South Korea. Each item is licensed by LINE FRIENDS Corporation and BIGHIT MUSIC. Zero counterfeits, guaranteed.

BT21 Original (2017) features the characters as BTS designed them: bright colors, dynamic silhouettes, pop style. BT21 Baby (2019) offers the same characters in baby versions: pastel colors, rounder shapes, ultra kawaii style. Two editions, two vibes.

RJ = Jin, CHIMMY = Jimin, TATA = V, SHOOKY = Suga, MANG = J-Hope, KOYA = RM, COOKY = Jungkook. VAN is the 8th character, the guardian robot who represents the ARMY and watches over the whole group.

Yes. From our office in Seoul, we ship to France, Europe, and many other countries. Delivery times and rates are detailed at checkout.

No, we do not offer pre-made BT21 surprise boxes.
However, if you select BT21 products yourself on our site and specify in the order note that it is a gift, we will be happy to personalize the packaging for you 🎁