BBIA
★ K-BEAUTY MAKEUP · ACCESSIBLE PIGMENTATION
THE PIGMENTS
WHO MADE BBIA.
BBIA is the accessible pigmented K-beauty makeup, which has become iconic with two staples: the Last Velvet Lip Tint (ultra-pigmented matte red, long-lasting) and the Last Powder Lipstick (powder-finish red). A Korean brand proving that you can have professional-level pigments at an affordable price — sold all over Asia, now a global bestseller among lovers of intense reds.
★ THE BBIA SIGNATURE
DENSE PIGMENTS, LONG WEAR, FAIR PRICE
Velvet, powder, long wear: the BBIA lip signature.
BBIA has established itself on three solid pillars: pigment density, true long wear, and an affordable price positioning. Here are the signature pillars.
✦ PILLAR 01
DENSE PIGMENTS
BBIA formulas are among the most pigmented in the affordable segment — just one swipe delivers full, intense, professional color.
✦ PILLAR 02
TRUE LONG-WEAR
The Last Velvet Lip Tint lasts for hours without major transfer — the "last" promise is not marketing, it’s BBIA’s signature confirmed by millions of users.
✦ PILLAR 03
AFFORDABLE PRICE
BBIA stays within an affordable price range while its pigment quality rivals premium brands — this is what made it a global success.
Pigment quality, proven wear, fair price: BBIA is the most cost-effective K-beauty lip brand on the market.
★ THE SIGNATURE LINES
THE 2 CULT FAVORITES
Velvet or Powder, two iconic lip finishes.
LAST VELVET LIP TINT
Ultra-pigmented matte tint
The ultimate icon. The Last Velvet Lip Tint delivers a pigmented velvet matte veil — intense color, quick drying, proven long-lasting wear. The global BBIA bestseller.
LAST POWDER LIPSTICK
Powder finish lipstick
The Last Powder Lipstick offers an ultra-comfortable dry powder finish — strong pigmentation, creamy application, long-lasting wear. The stick version of the Velvet Tint.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BBIA BELOW
From Last Velvet Lip Tint to Last Powder Lipstick, find all authentic BBIA products — imported directly from Seoul, with no customs fees.
BBIA Never Die Mascara
BBIA Last Glitter Highliner #RibbonEdition
BBIA Last Auto Gel Eyeliner Slim
BBIA Last Auto Gel Eyeliner 26 colors
BBIA Never Die Brush Eyeliner
★ TO GO FURTHER
THE KOREAN LIP MAKEUP UNIVERSE
BBIA, ETUDE, CLIO — the professional pigmented K-beauty lips.
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE shares Korean pigmented lip tint expertise with BBIA — Dear Darling Tint is the other accessible reference.
READ THE ARTICLE →
CLIO: the professional K-beauty makeup brand founded in 1993
CLIO, the major professional K-beauty makeup brand, shares lip pigmentation and lasting expertise with BBIA.
READ THE ARTICLE →
LILYBYRED: K-beauty makeup Mood Liar Velvet Tint and Glitterzone
LILYBYRED completes the Korean velvet tint universe — Mood Liar Velvet is the other pigmented reference.
READ THE ARTICLE →★ YOUR QUESTIONS
BBIA FAQ
Everything you need to know about pigmented K-beauty lips.
Which BBIA product to start with?
The Last Velvet Lip Tint is the iconic product to try first — strong pigmentation, velvet matte finish, long-lasting wear. Choose a red or raspberry pink shade to discover the BBIA spirit.
Does the Last Velvet Tint dry out lips?
It has a velvet matte finish, so it’s drier than a gloss. To avoid tightness, apply a balm under the tint and regularly moisturize your lips. The pigmentation and staying power remain the best in the segment.
Last Velvet vs Last Powder?
Last Velvet Lip Tint: liquid format, velvet matte finish, quick drying, very long-lasting. Last Powder Lipstick: stick format, dry powder finish, more comfortable to wear, with strong pigmentation.
Is BBIA suitable for sensitive skin?
The formulas are generally well tolerated. That said, some intense red pigments can react on very sensitive lips. Do a patch test on your inner elbow before the first application if you are sensitive.
Which BBIA shade should I choose first?
The red and raspberry shades are the historic bestsellers — typically V14, V13, V09. For a softer everyday look, choose a nude pink MLBB (My Lips But Better).
Are BBIA products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.