Apply the AHC Cola Juvenation Lift 4 Overday Night Treatment balm as the last step of your routine, preferably in the evening. Take a small amount, warm it between your fingers, then gently tap it over your entire face and neck, focusing on marked areas (wrinkles, fine lines, contours). Leave it on overnight to enjoy its lifting and plumping effect by morning. You can also use it in a slightly thicker layer as a sleeping mask on days when your skin feels tired.