SIM;PLAIN
★ K-BEAUTY MAKEUP · MINIMALIST
MAKEUP
REDUCED TO THE ESSENTIALS.
SIM;PLAIN is the minimalist K-beauty makeup brand — a few heroes, clean formulas, zero frills. The brand's philosophy is in its name: simple and plain, just the essentials for a clear and rested face. K-beauty makeup for those who don’t like to pile it on.
★ THE SIM;PLAIN SIGNATURE
FEWER PRODUCTS, MORE ACCURACY
The makeup manifesto: remove the superfluous, keep only what truly matters.
SIM;PLAIN rejects product inflation. The brand works on a few essential formulas, thoroughly tested, in the spirit of Korean minimalism. Here are the brand’s pillars.
✦ PILLAR 01
ESSENTIAL
No thirtieth shade or gimmick product — SIM;PLAIN focuses on makeup heroes that truly serve daily needs, with an anti-overconsumption approach.
✦ PILLAR 02
PURE FORMULAS
Simple, light textures designed to disappear on the skin — the exact opposite of statement makeup. Makeup that is invisible but changes everything.
✦ PILLAR 03
CALM MOOD
The brand's aesthetic matches the product: sober packaging, soft palettes, a calm mood. A makeup world of restraint.
A simple, just, quiet K-beauty makeup — designed for a clear face every day.
★ THE RANGE
THE SIM;PLAIN OFFER
A brand deliberately focused on its makeup heroes.
ESSENTIAL MAKEUP
Just the essentials
The SIM;PLAIN makeup heroes — clean textures, natural finish, minimalist spirit. Discover the full range directly in the product grid.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
SIM;PLAIN BELOW
Find all authentic SIM;PLAIN products — imported directly from Seoul, with no customs fees.
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
HINCE, DEAR DAHLIA, FWEE — the sober and fair K-beauty makeup.
HINCE: the K-beauty makeup brand mood enhancer New Depth
HINCE, the editorial and refined K-beauty makeup — same sober approach as SIM;PLAIN.
READ THE ARTICLE →
DEAR DAHLIA: K-beauty vegan luxury Lip Paradise dahlia glow
DEAR DAHLIA, the luxury and minimalist K-beauty makeup — clean and fair spirit, in the SIM;PLAIN family.
READ THE ARTICLE →
FWEE: the K-beauty makeup brand Lip Blur pigmented and nuanced
FWEE, the other K-beauty makeup niche — sobriety and finesse, within the same aesthetic family.
READ THE ARTICLE →★ YOUR QUESTIONS
SIM;PLAIN FAQ
Everything you need to know about minimalist K-beauty makeup.
What exactly is SIM;PLAIN?
SIM;PLAIN is a K-beauty minimalist makeup brand — a few hero makeup products, simple formulas, zero frills. The spirit: simplify the ritual and keep only what’s necessary.
Which SIM;PLAIN product should I start with?
The brand remains very focused: the easiest way is to browse the product grid below and choose the hero that fits your current need — often just one product is enough.
Who is SIM;PLAIN for?
For those who don’t like to pile on makeup — who want a rested, clean finish without overload. Ideal for beginners as well as those who have decided to simplify their routine.
Why the ';' in the name?
The semicolon is part of the brand’s graphic identity — a typographic nod to Korean minimalism, in line with brands that play on pause, visual silence.
Is SIM;PLAIN suitable for sensitive skin?
The formulas are designed to be simple and comfortable, but as with any makeup, do a patch test if your skin reacts strongly to certain ingredients. Check the INCI according to your personal sensitivity.
Are SIM;PLAIN products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.