LUVUM
★ K-BEAUTY · GEN Z MAKEUP & CARE
THE LOVE,
IN MAKEUP.
LUVUM is the K-beauty Gen Z brand dedicated to colorful and pop makeup and body care. Its promise: fun, color, sensory formulas at affordable prices. Lip tints, scented body balms, hand creams — each product is designed to be as Instagrammable as it is effective. K-beauty for those who love mixing K-pop makeup with pop self-care.
★ LUVUM EXPERTISE
POP MAKEUP + COLORFUL SELF-CARE
Lip tints, body balms, hand creams: the fun K-beauty.
LUVUM targets the generation that wants as much visual fun as care. Pigmented makeup, sensory scents, collectible packaging. Here are the 3 signature pillars.
✦ PILLAR 01
PIGMENTED LIP TINTS
Lip tints with strong pigmentation, gloss or velvet finish depending on the version. Long-lasting wear — LUVUM’s signature entry point.
✦ PILLAR 02
SCENTED BODY BALMS
Body balms with multiple scents (vanilla, rose, citrus). Moisturizing, fragrant, practical format — K-beauty Gen Z self-care.
✦ PILLAR 03
HAND CREAM COLLECTION
Sensory hand creams with various scents. Mini collectible format, perfect for your handbag or the K-beauty Christmas tree.
Pop, fun, accessible: LUVUM is the K-beauty Gen Z brand for those who love mixing colorful makeup and self-care.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your area: lips, body, or hands.
LIP TINTS
Pigmented lips
The iconic range. The Lip Tints LUVUM in gloss or velvet finish — strong pigmentation, long-lasting wear.
BODY BUTTERS
Scented self-care
Sensory body balms. The Body Butters LUVUM hydrate in multiple scents — pop K-beauty self-care.
HAND CREAMS
Scented hands
Mini hand creams. The Hand Creams LUVUM are perfect for bag/tree collections — sensory and collectible.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
LUVUM BELOW
From Lip Tints to Body Butters and Hand Creams, find all authentic LUVUM products — imported directly from Seoul, with no customs fees.
LUVUM Calming Repair Cica Gel Mask 5 Sheets
LUVUM Pore Reset Mud Mask 5 Sheets
LUVUM Afterglow Yuzu Gel Mask 5 Sheets
LUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets
LUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces
LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets
★ TO GO FURTHER
THE POP K-BEAUTY UNIVERSE
LUVUM, MILK TOUCH, FWEE — the Gen Z K-beauty makeup.
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH shares with LUVUM the Gen Z K-beauty makeup — cushion + more diverse lip version.
READ THE ARTICLE →
FWEE: the K-beauty makeup Blurry Pudding Pot Gen Z brand
FWEE, another viral Gen Z K-beauty brand, shares with LUVUM the fun makeup spirit and innovative textures.
READ THE ARTICLE →
NARD: the Korean brand with irresistible interior fragrances
NARD completes the scented sensory K-beauty universe — professional perfumery version for hair and body.
READ THE ARTICLE →★ YOUR QUESTIONS
LUVUM FAQ
Everything you need to know about the K-beauty Gen Z pop.
Which LUVUM product should I start with?
The LUVUM Lip Tints are a must-have entry: strong pigmentation, long-lasting wear, affordable price. For self-care, start with a Body Butter or a Hand Cream in your favorite scent.
What finish do LUVUM Lip Tints have?
Several finishes available: gloss (long-lasting shine), velvet (soft matte long-lasting), creamy (comfortable semi-matte). You choose according to your mood — many collect several.
Is LUVUM more makeup or skincare?
Makeup + body/hand self-care. The brand targets daily Gen Z use: lip tints for lips, body butters and hand creams for scented body care. No proper facial skincare.
Which LUVUM fragrances should I choose?
To start with: Vanilla (universal), Rose (feminine), Citrus (fresh). Each has its audience — many collect several fragrances to vary by mood or season.
Is LUVUM suitable for sensitive skin?
Overall yes, especially the Body Butters and Hand Creams which are gently formulated. Lip Tints may contain fragrances — test first if you have very sensitive lips.
Are LUVUM products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.