LUVUM

★ K-BEAUTY · GEN Z MAKEUP & CARE

THE LOVE,
IN MAKEUP.

LUVUM is the K-beauty Gen Z brand dedicated to colorful and pop makeup and body care. Its promise: fun, color, sensory formulas at affordable prices. Lip tints, scented body balms, hand creams — each product is designed to be as Instagrammable as it is effective. K-beauty for those who love mixing K-pop makeup with pop self-care.

LUVUM

★ LUVUM EXPERTISE

POP MAKEUP + COLORFUL SELF-CARE

Lip tints, body balms, hand creams: the fun K-beauty.

LUVUM targets the generation that wants as much visual fun as care. Pigmented makeup, sensory scents, collectible packaging. Here are the 3 signature pillars.

✦ PILLAR 01

PIGMENTED LIP TINTS

Lip tints with strong pigmentation, gloss or velvet finish depending on the version. Long-lasting wear — LUVUM’s signature entry point.

✦ PILLAR 02

SCENTED BODY BALMS

Body balms with multiple scents (vanilla, rose, citrus). Moisturizing, fragrant, practical format — K-beauty Gen Z self-care.

✦ PILLAR 03

HAND CREAM COLLECTION

Sensory hand creams with various scents. Mini collectible format, perfect for your handbag or the K-beauty Christmas tree.

Pop, fun, accessible: LUVUM is the K-beauty Gen Z brand for those who love mixing colorful makeup and self-care.

★ THE SIGNATURE RANGES

THE 3 ICONIC RANGES

Choose your range according to your area: lips, body, or hands.

01

LIP TINTS

Pigmented lips

The iconic range. The Lip Tints LUVUM in gloss or velvet finish — strong pigmentation, long-lasting wear.

02

BODY BUTTERS

Scented self-care

Sensory body balms. The Body Butters LUVUM hydrate in multiple scents — pop K-beauty self-care.

03

HAND CREAMS

Scented hands

Mini hand creams. The Hand Creams LUVUM are perfect for bag/tree collections — sensory and collectible.

★ THE ENTIRE COLLECTION

DISCOVER THE ENTIRE COLLECTION
LUVUM BELOW

From Lip Tints to Body Butters and Hand Creams, find all authentic LUVUM products — imported directly from Seoul, with no customs fees.

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38 products
LUVUM

LUVUM Calming Repair Cica Oil Serum 30ml

32.90 €
LUVUM Calming Repair Cica Oil Serum 30ml, flacon vert et pipette sur fond clair, contexte beauté et soins du visageLUVUM Calming Repair Cica Oil Serum 30ml, flacon vert clair sur fond blanc, marque Luvum, visuel beauté apaisant

LUVUM Calming Repair Cica Oil Serum 30ml

LUVUM
32.90 €

LUVUM Calming Repair Cica Oil Serum 30ml

Intensely soothes sensitive skin with an ultra-calming Cica complex that strengthens the skin barrier. The lightweight oil-serum texture boosts radiance while nourishing without a greasy finish, ideal for fragile skin. Formulated in a clean Korean skincare style, it helps reduce redness and irritation for a visibly smoother complexion 🌿.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

66.90 €
Décris l'image en français : LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml, mains appliquent le sérum sur fond clair.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

LUVUM
66.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml+50ml

Intensely hydrates the skin while strengthening the skin barrier thanks to the combination of bamboo and hyaluronic acid. Achieve a plump, smooth, and radiant complexion, perfect for a complete Korean skincare routine. 🌿 Lightweight formula that absorbs quickly, ideal for soothing dehydrated skin and restoring a long-lasting glow. 💧
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

55.90 €
LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml : sérum hydratant en flacon, sur fond bleu clair.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel. LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

LUVUM
55.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Serum Set 50ml/30ml

Intensely hydrates and strengthens your skin barrier with a formula rich in hyaluronic acid and bamboo extracts. Enjoy a plumped, firm, and radiant complexion, even on the most dehydrated skin. Ideal for a complete K-Beauty routine, it provides a natural glow while soothing sensitivities 🌿💧.
LUVUM

LUVUM Green Citrus Vitamin C Serum Plus 30ml

29.90 €
Décris l'image en français : LUVUM Green Citrus Vitamin C Serum Plus 30ml, flacon vert sur fond vert, goutte de sérumDécris l'image en français : LUVUM Green Citrus Vitamin C Serum Plus 30ml de Luvum sur fond clair, avec citron vert.

LUVUM Green Citrus Vitamin C Serum Plus 30ml

LUVUM
29.90 €

LUVUM Green Citrus Vitamin C Serum Plus 30ml

Instantly brightens the complexion with a high concentration of stabilized vitamin C for visibly more radiant skin. Strengthens the skin barrier while soothing with green citrus extracts for smoother, more even skin. Lightweight texture that absorbs quickly, ideal for a daily Korean skincare routine and long-lasting glow ✨.
LUVUM

LUVUM Bamboo Hyaluronic Acid Moisture Gel Cleanser 200ml

17.90 €
LUVUM Bamboo Hyaluronic Acid Moisture Gel Cleanser 200ml, gel nettoyant de la marque Luvum sur fond blanc bleu.Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : LUVUM Bamboo Hyaluronic Acid Moisture Gel Cleanser 200ml

LUVUM Bamboo Hyaluronic Acid Moisture Gel Cleanser 200ml

LUVUM
17.90 €

LUVUM Bamboo Hyaluronic Acid Moisture Gel Cleanser 200ml

Provides an ultra-gentle cleansing that respects the skin barrier while effectively removing impurities. The combination of bamboo and hyaluronic acid leaves the skin deeply hydrated and plump, without tightness. Ideal for a daily K-Beauty routine, it reveals a radiant and fresh complexion, ready to receive the next treatments 🌿.
LUVUM

LUVUM Calming Repair Cica Spot Pad Refill 60 Sheets

24.90 €
LUVUM Calming Repair Cica Spot Pad Refill 60 Sheets, recharge de patchs anti-imperfections, sachet devant fond clair.

LUVUM Calming Repair Cica Spot Pad Refill 60 Sheets

LUVUM
24.90 €

LUVUM Calming Repair Cica Spot Pad Refill 60 Sheets

Instantly soothes sensitive areas with its ultra-calming Cica formula. Strengthens the skin barrier and promotes targeted repair for clearer, more even skin. Convenient and eco-friendly refill format to extend your K-Beauty routine without compromise 🌱.
LUVUM

LUVUM Calming Repair Cica Spot 60 Pads + Refill Set

46.90 €
LUVUM Calming Repair Cica Spot 60 Pads + Refill Set : pots et recharges, photo produit sur fond clair.LUVUM Calming Repair Cica Spot 60 Pads + Refill Set en sachet, marque LUVUM, avec patchs et refill, pack cosmétique

LUVUM Calming Repair Cica Spot 60 Pads + Refill Set

LUVUM
46.90 €

LUVUM Calming Repair Cica Spot 60 Pads + Refill Set

Instantly soothes imperfections while strengthening the weakened skin barrier. The cica-based formula calms redness, deeply hydrates, and leaves the skin visibly more radiant. Convenient for daily use with its ready-to-use pads and included refill, ideal for a minimalist skincare routine 🌿.
LUVUM

LUVUM 1 Hyaluronic Acid Mildly Acidic Toner 300ml

34.90 €
LUVUM 1 Hyaluronic Acid Mildly Acidic Toner 300ml, flacons Luvum, femme au sérum hydratant, fond bleu, contexte skincareLUVUM 1 Hyaluronic Acid Mildly Acidic Toner 300ml, marque LUVUM sur flacon, gel d’eau bleuté en fond

LUVUM 1 Hyaluronic Acid Mildly Acidic Toner 300ml

LUVUM
34.90 €

LUVUM 1 Hyaluronic Acid Mildly Acidic Toner 300ml

Intensely hydrates and strengthens your skin barrier with a gentle formula containing hyaluronic acid. Its light texture balances the skin's pH while soothing irritations for a more supple and comfortable complexion. Ideal for radiant skin every day, even for sensitive skin 🌸.
LUVUM

LUVUM 1 Hyaluronic Acid Toner Pads 60 Sheets

24.90 €
Décris l'image en français : LUVUM 1 Hyaluronic Acid Toner Pads 60 Sheets, marque Luvum, boîtes sur fond bleu clair.LUVUM 1 Hyaluronic Acid Toner Pads 60 Sheets : femme au visage lissant tenant le pot sur fond bleu

LUVUM 1 Hyaluronic Acid Toner Pads 60 Sheets

LUVUM
24.90 €

LUVUM 1 Hyaluronic Acid Toner Pads 60 Sheets

Intensely hydrates the skin while strengthening the skin barrier with pads soaked in hyaluronic acid. Smooths skin texture, provides a fresh, plumped radiance, and prepares the complexion for subsequent treatments. Convenient travel size for a quick, effective, and soothing K-Beauty routine every day ✨.
LUVUM

LUVUM Pore Deep Cleansing Pads 10 Sheets

19.90 €
Décris l'image en français mentionnant le produit LUVUM Pore Deep Cleansing Pads 10 Sheets, marque Luvum, boîte sur ciel pastelDécris l'image en français : LUVUM Pore Deep Cleansing Pads 10 Sheets, marque LUVUM, disques blancs sur fond clair.

LUVUM Pore Deep Cleansing Pads 10 Sheets

LUVUM
19.90 €

LUVUM Pore Deep Cleansing Pads 10 Sheets

Intensely purifies pores and leaves skin visibly smoother thanks to these Korean exfoliating pads. The gentle formula strengthens the skin barrier while removing excess sebum and impurities. Get a radiant and clear complexion every day, without tightness or irritation 🌸.
LUVUM

LUVUM Calming Repair Cica Spot 60 Pads

24.90 €
LUVUM Calming Repair Cica Spot 60 Pads : pots de soins cica en ambiance salle de bain, arrière-plan flou, marque LuvumLUVUM Calming Repair Cica Spot 60 Pads : femme tient un pot, ambiance naturelle, marque Luvum, feuilles vertes

LUVUM Calming Repair Cica Spot 60 Pads

LUVUM
24.90 €

LUVUM Calming Repair Cica Spot 60 Pads

Instantly soothes imperfections and strengthens the skin barrier with a formula rich in cica. Reduces redness and irritation while accelerating skin repair for a clearer complexion. Ideal for a targeted skincare routine, convenient to carry for keeping skin calm every day 🌿.
LUVUM

LUVUM Gel Mask Set (Soothing, Whitening, Elasticity, Radiance, Moisture) 20 Sheets

104.90 €
LUVUM Gel Mask Set (Soothing, Whiteing, Elasticity, Radiance, Moisture) 20 Sheets, boîte blanche, plumes sur fond bleuLUVUM Gel Mask Set (Soothing, Whiteing, Elasticity, Radiance, Moisture) 20 Sheets, pack tenu par une femme sur fond bleu

LUVUM Gel Mask Set (Soothing, Whitening, Elasticity, Radiance, Moisture) 20 Sheets

LUVUM
104.90 €

LUVUM Gel Mask Set (Soothing, Whitening, Elasticity, Radiance, Moisture) 20 Sheets

Give your skin intense hydration and an instant glow with these ultra-adhesive gel masks that strengthen the skin barrier. Each sheet targets a specific need (soothing, radiance, elasticity, brightness, hydration) for a customized skincare routine. Ideal for achieving a fresh, plump, and luminous complexion, just like after a Korean spa treatment at home ✨🇰🇷.
LUVUM

LUVUM Calming Repair Cica Gel Mask 5 Sheets

52.90 €
LUVUM Calming Repair Cica Gel Mask 5 Sheets : masques à la marque Luvum, empilés, fond clair, ambiance soins visageDécrivez LUVUM Calming Repair Cica Gel Mask 5 Sheets, marque LUVUM : mains appliquant un masque gel Cica apaisant.

LUVUM Calming Repair Cica Gel Mask 5 Sheets

LUVUM
52.90 €

LUVUM Calming Repair Cica Gel Mask 5 Sheets

Instantly soothes sensitive skin with an ultra-calming Cica formula that strengthens the skin barrier. Reduces redness while providing deep hydration for a smoother, more even complexion. Leaves skin radiant, plump, and comfortable, just like after a treatment at a Korean spa 🧖‍♀️.
LUVUM

LUVUM Pore Reset Mud Mask 5 Sheets

26.90 €
LUVUM Pore Reset Mud Mask 5 Sheets, pack de masque boue anti-pores sur plateau, visuel produit marque LuvumLUVUM Pore Reset Mud Mask 5 Sheets, masque en feuille de la marque LUVUM sur fond noir texturé

LUVUM Pore Reset Mud Mask 5 Sheets

LUVUM
26.90 €

LUVUM Pore Reset Mud Mask 5 Sheets

Instantly purifies pores for smoother skin and a refined skin texture. The clay absorbs excess sebum while respecting the skin barrier, without tightness. Ideal for achieving a clear and radiant complexion in your daily K-Beauty routine 🧖‍♀️.
LUVUM

LUVUM Afterglow Yuzu Gel Mask 5 Sheets

52.90 €
LUVUM Afterglow Yuzu Gel Mask 5 Sheets : packaging jaune sur fond clair, marque Luvum et masque en gel en visuel.LUVUM Afterglow Yuzu Gel Mask 5 Sheets, marque LUVUM : mains appliquent des patchs gel au yuzu sur la peau

LUVUM Afterglow Yuzu Gel Mask 5 Sheets

LUVUM
52.90 €

LUVUM Afterglow Yuzu Gel Mask 5 Sheets

Regenerate your skin’s radiance with this gel mask featuring yuzu, ideal for strengthening the skin barrier and smoothing skin texture. Its ultra-fresh gel texture instantly soothes while providing deep hydration for a bright, plump complexion. 🍋 Perfect for a targeted Korean skincare routine focused on radiance, even after a long day or a short night. 🌙
LUVUM

LUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets

26.90 €
LUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets, masque gel bleu océan sur fond glacé, marque LUVUMLUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets, masque gel sur le visage de femme, marque LUVUM, fond bleu

LUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets

LUVUM
26.90 €

LUVUM Glacial Maarine Aigae-PDRN Gel Mask 5 Sheets

Intensely hydrates and soothes the skin thanks to a synergy of PDRN and marine algae that strengthens the skin barrier. The icy gel texture provides an immediate refreshing effect, ideal for calming redness and revealing a radiant complexion ❄️. Perfect for a complete K-Beauty routine, this mask leaves the skin plump, smooth, and luminous from the first use.
LUVUM

LUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces

52.90 €
LUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces : masque en gel phyto Luvum, femme en photo cosmétique fond clairLUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces, masques gel violets de la marque Luvum sur fond clair.

LUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces

LUVUM
52.90 €

LUVUM SLow Aging Phyto Collagen Gel Mask 5 Pieces

Intensely hydrate your skin and strengthen your skin barrier for a plumper, smoother face. The gel texture rich in phyto collagen soothes, plumps, and reveals a fresh, radiant glow from the very first use. ✨ Ideal for a slow aging ritual inspired by K-Beauty, easily integrated into your skincare routine. 🌿
LUVUM

LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets

26.90 €
LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets, masque gel à la vitamine C, coffret vert, citrons sur fond clair.Décris l'image en français : LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets, mains appliquant des masques gel verts.

LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets

LUVUM
26.90 €

LUVUM Green Citrus Vitamin C Gel Mask Plus 5 Sheets

Instantly awakens radiance with this vitamin C gel mask that smooths and brightens the complexion. Strengthens the skin barrier while soothing thanks to green citrus extract and an ultra-fresh gel texture. Ideal for a targeted Korean skincare routine against dull complexion, for more even and luminous skin ✨.
38 products

LUVUM

38 products

★ TO GO FURTHER

THE POP K-BEAUTY UNIVERSE

LUVUM, MILK TOUCH, FWEE — the Gen Z K-beauty makeup.

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
★ SAME UNIVERSE

MILK TOUCH: K-beauty makeup cushion glow velvet matte rice

MILK TOUCH shares with LUVUM the Gen Z K-beauty makeup — cushion + more diverse lip version.

READ THE ARTICLE →
FWEE: the K-beauty makeup Blurry Pudding Pot Gen Z brand
★ SAME SPIRIT

FWEE: the K-beauty makeup Blurry Pudding Pot Gen Z brand

FWEE, another viral Gen Z K-beauty brand, shares with LUVUM the fun makeup spirit and innovative textures.

READ THE ARTICLE →
NARD: the Korean brand with irresistible interior fragrances
★ TO DISCOVER

NARD: the Korean brand with irresistible interior fragrances

NARD completes the scented sensory K-beauty universe — professional perfumery version for hair and body.

READ THE ARTICLE →

★ YOUR QUESTIONS

LUVUM FAQ

Everything you need to know about the K-beauty Gen Z pop.

Which LUVUM product should I start with?

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The LUVUM Lip Tints are a must-have entry: strong pigmentation, long-lasting wear, affordable price. For self-care, start with a Body Butter or a Hand Cream in your favorite scent.

What finish do LUVUM Lip Tints have?

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Several finishes available: gloss (long-lasting shine), velvet (soft matte long-lasting), creamy (comfortable semi-matte). You choose according to your mood — many collect several.

Is LUVUM more makeup or skincare?

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Makeup + body/hand self-care. The brand targets daily Gen Z use: lip tints for lips, body butters and hand creams for scented body care. No proper facial skincare.

Which LUVUM fragrances should I choose?

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To start with: Vanilla (universal), Rose (feminine), Citrus (fresh). Each has its audience — many collect several fragrances to vary by mood or season.

Is LUVUM suitable for sensitive skin?

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Overall yes, especially the Body Butters and Hand Creams which are gently formulated. Lip Tints may contain fragrances — test first if you have very sensitive lips.

Are LUVUM products on Ma Petite Corée authentic?

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Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.