KEEP IN TOUCH
★ K-BEAUTY MAKEUP · GEN Z MOOD
KOREAN MAKEUP
FROM SEOUL'S GEN Z.
KEEP IN TOUCH is the K-beauty makeup brand that speaks directly to Korean Gen Z — pop packaging, jelly textures, juicy formulas designed for video and selfie lighting. Glossy lip tints, jelly blush, translucent pigments: fresh makeup that embraces its lightness and juicy finish.
★ THE KEEP IN TOUCH SIGNATURE
JELLY TEXTURES, JUICY FINISHES, SEOULITE MOOD
Tints, jelly blushes, fluid formulas: the signature of makeup designed for the light.
KEEP IN TOUCH has established itself among young Korean women by relying on a consistent jelly writing style across the entire range. Here are the pillars that summarize the brand.
✦ PILLAR 01
JELLY LIP
The Jelly Lip Tint applies a layer of melting color with a slightly gelled finish. It's the hero of Korean Gen Z makeup accounts — pigmented, comfortable, vibrant.
✦ PILLAR 02
JUICY BLUSH
KEEP IN TOUCH blushes focus on a fresh, buildable finish that blends into the skin without a powdery effect. Perfect for the "slept in" look, with coordinated lips and cheeks.
✦ PILLAR 03
POP PACKAGING
Bright colors, compact shapes, oversized lettering — a design made for photos, embracing its pop and collectible side.
A brand that doesn't cheat its audience: young, fresh, juicy, pop. KEEP IN TOUCH is the K-beauty makeup designed for today's twenty-year-olds.
★ THE SIGNATURE RANGES
THE 2 ICONIC RANGES
Lips and cheeks: the two flagship areas of KEEP IN TOUCH.
JELLY LIP TINT
Juicy pigmented tint
The iconic range. The Jelly Lip Tint delivers a melting pigment with a gel-like finish, in a palette ranging from sweet pinks to deep berries — viral on TikTok Korea.
JELLY BLUSHER
Melting blush
The Jelly Blusher applies a layer of translucent color that melts like water on the cheekbone — fresh finish, no powder, perfect for combination and normal skin.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
KEEP IN TOUCH BELOW
From Jelly Lip Tint to Jelly Blusher, find all the authentic KEEP IN TOUCH products — imported directly from Seoul, with no customs fees.
KEEP IN TOUCH Marine Blending Smmyu Balm
★ TO GO FURTHER
THE WORLD OF KOREAN MAKEUP
KEEP IN TOUCH, MILK TOUCH, LILYBYRED — the K-beauty makeup Gen Z.
MILK TOUCH: K-beauty makeup cushion glow velvet matte rice
MILK TOUCH shares with KEEP IN TOUCH the Korean Gen Z makeup DNA — cute packaging, sensory formulas, juicy finishes.
READ THE ARTICLE →
LILYBYRED: K-beauty makeup mood liar glitter zone
LILYBYRED, another Seoul-based Gen Z reference, relies on the same pigment intensity and visual fun as KEEP IN TOUCH.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE, the matriarch of Korean tint, shares the playful and pigmented DNA that flows through all Gen Z makeup brands.
READ THE ARTICLE →★ YOUR QUESTIONS
KEEP IN TOUCH FAQ
Everything you need to know about the Seoulite Gen Z jelly brand.
Which KEEP IN TOUCH product should I start with?
The Jelly Lip Tint is the obvious entry point — it’s the historic bestseller, the product that established the brand among Korean twenty-somethings. Choose a sweet pink for a fresh lip look.
Is it really a Gen Z brand?
Yes — pop packaging, social media-focused communication, formulas designed for selfie lighting. KEEP IN TOUCH clearly targets the new wave of Korean makeup, bold and juicy.
Is the Jelly Lip Tint comfortable?
Yes — the jelly texture is light, hydrating, and non-sticky. The tint colors the lips without drying them out. For very dry lips, apply a balm first or layer a gloss on top.
What’s the difference from a classic tint?
The jelly format offers a softer application than a traditional matte tint — vivid pigment but gel-like texture, with a semi-gloss finish. Less long-lasting than a matte tint, but more comfortable.
What do you apply the Jelly Blusher with?
Apply with a finger or a damp sponge to blend the color into the skin. On the cheekbones, blending towards the temple — KEEP IN TOUCH recommends layering a tiny touch of lip tint over the blush for a coordinated lip-cheek effect.
Are the KEEP IN TOUCH products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.