HOUSE OF HUR
★ K-BEAUTY EDITORIAL MAKEUP · UNDERSTATED LUXURY
MAKEUP
LIKE A SECOND SKIN.
HOUSE OF HUR is the K-beauty makeup brand created by Korean makeup artist Hur Yong-min, a reference in editorial backstage and runway shows. Its promise: a radiant bare skin makeup, melting textures, and shades calibrated for Korean skin tones. Primers, blushes, lipsticks, and highlighters designed as professional tools, accessible to anyone who wants an editorial finish without it showing.
★ THE HOUSE OF HUR SIGNATURE
THE MAKEUP OF A KOREAN PRO, BOTTLED
Hur Yong-min, editorial makeup artist, translates his technique into products.
HOUSE OF HUR is not a marketing brand: it is the vision of a set makeup artist bottled. Hur Yong-min has made up idols and magazines before launching his brand to recreate the “couture skin” finish he achieves in the studio at home. Three pillars hold the DNA.
✦ PILLAR 01
NATURAL GLOW FINISH
Liquid bases and blushes that melt into the skin rather than sit on top. The goal: a glow that seems to come from within, never shiny or greasy.
✦ PILLAR 02
KOREAN SHADES
Palette designed for Asian undertones but flattering beyond: cool pinks, soft peaches, warm browns. No loud shades, everything is just the right amount of desaturated.
✦ PILLAR 03
PROFESSIONAL TEXTURES
Ultra-blendable creams, gels, and liquids worked in with the fingers. This is the hallmark of Korean editorials: little product, lots of movement.
The result: makeup that is invisible but transformative. The very definition of discreet Korean luxury.
★ THE SIGNATURE RANGES
THE 3 CATEGORIES TO KNOW
Three families cover the essentials of the HOUSE OF HUR wardrobe.
GLOW AMPOULE TINT
Complexion & radiance
The luminous bases that made the brand famous. The Glow Ampoule Tint melts like an essence and leaves a glowy bare-skin veil. The absolute bestseller.
LIQUID BLUSHES
Healthy glow
The Mood-Up Liquid Blushers and other cream-to-skin formulas are applied with the finger for a "pinched cheeks" effect. Peach, cool pink, plum shades.
LIPS
Velvet effect
The Velvety Lip Mousse and HOUSE OF HUR tints: desaturated shades, velvety or watery finish, never heavy. The modern Korean lip signature.
★ THE EDITORIAL KIT
DISCOVER THE ENTIRE COLLECTION
HOUSE OF HUR
Light bases, liquid blushes, velvety lipsticks: the entire HOUSE OF HUR wardrobe imported directly from Seoul, with no customs fees.
HOUSE OF HUR Purifying Cleansing Balm
HOUSE OF HUR Brightening Skin Prep Essence Pad 140ml
★ TO GO FURTHER
THE K-BEAUTY MAKEUP UNIVERSE
MISSHA cushion, MARYMAY peptide, KLAIRS sun: the K-beauty complexion that changes everything.
MISSHA: the pioneering K-beauty cushion brand Time Revolution.
MISSHA invented the cushion. The other Korean makeup reference to know when you fall for HOUSE OF HUR.
READ THE ARTICLE →
KLAIRS: the K-beauty brand Vitamin Drop & Supple Preparation.
Prepared skin makes perfect makeup. KLAIRS works on radiance before the HOUSE OF HUR foundation layer.
READ THE ARTICLE →
MARY & MAY: the vegan K-beauty brand with peptides, PDRN, clean beauty.
Ultra-targeted vegan skincare by MARY & MAY: the ideal ally for HOUSE OF HUR editorial makeup.
READ THE ARTICLE →★ YOUR QUESTIONS
HOUSE OF HUR FAQ
Everything you need to know about the makeup brand created by a Korean pro.
Which HOUSE OF HUR product should I start with?
The Glow Ampoule Tint, without a doubt. It’s the brand’s hero: a fluid tinted base that evens out while letting the skin breathe, with that “idol skin” radiant finish that’s HOUSE OF HUR’s signature.
Who is this makeup for?
For those who like a light, luminous, bare-skin makeup. If you’re looking for full coverage and a matte finish, this isn’t the brand. HOUSE OF HUR is all about the “good skin” effect above all.
What finish can I expect from the Glow Ampoule Tint?
A light to buildable coverage, a satin glowy finish, and comfortable wear. You can apply it with your fingers for a second-skin effect or in thin layers to intensify.
Do the shades suit non-Asian skin tones?
Yes, the brand has expanded since its international success. The blush and tint shades are desaturated and universal: peach, cool pink, mauve, warm brown. The complexion range stays from light to medium — check the shade number before purchase.
Is it easy to apply without being a makeup artist?
Yes. The textures are extremely blendable, designed to be worked with fingers. The brand focuses on a simple and quick gesture — no special brush needed to achieve the editorial look.
Are HOUSE OF HUR products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.