HEART PERCENT
★ K-BEAUTY MAKEUP · BLUSH MOOD
MAKEUP
FOCUSED ON THE CHEEKS.
HEART PERCENT is the K-beauty makeup brand that embraces blush as its signature product. The brand's color palette revolves around pinks, fuchsias, and plums, offered as blushers with a blended finish — Korean expertise in colorful complexion, designed for those who want a strong healthy glow mood. The cheek, once again the center of the face.
★ THE HEART PERCENT SIGNATURE
BLUSH, MOOD, COLOR
Cheeks: the K-beauty makeup specialized in colorful complexion.
HEART PERCENT builds its brand around one obsession: well-pigmented, well-blended, well-measured blush. Here are the pillars that define its universe.
✦ PILLAR 01
BLUSH EXPERT
The absolute signature. HEART PERCENT blushers lay down a saturated yet blended pink, fuchsia, or plum shade — a healthy glow effect without going over the top.
✦ PILLAR 02
COLORFUL MOOD
The color chart features full pinks, warm fuchsias, and soft plums: HEART PERCENT pushes boldness on the cheeks without sacrificing Korean sophistication.
✦ PILLAR 03
VARIOUS FORMATS
Powders, creams, sticks: the brand applies its blush obsession across all formats — to suit skin type and preferred application method.
Blush expert, colorful mood, various formats: HEART PERCENT is the most specialized K-beauty makeup for colorful complexion.
★ THE HEART PERCENT UNIVERSE
THE BLUSH SIGNATURE
One direction, multiple formats: powder, cream, stick.
BLUSHERS
Blended colored cheeks
The unique direction of the brand. HEART PERCENT Blushers in powder, cream, and stick — saturated pigments, blended finishes, color ranges from soft pink to deep plum.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
HEART PERCENT BELOW
All HEART PERCENT blushers — powders, creams, sticks — authentic products imported directly from Seoul, with no customs fees.
HEART PERCENT Dot On Mood Eye Palette
★ TO GO FURTHER
THE KOREAN MAKEUP UNIVERSE
HEART PERCENT, CLIO, MISSHA — the K-beauty blush universe.
CLIO: the professional K-beauty makeup brand founded in 1993
CLIO and its Essential Blush — another major Korean blush reference. Same pigmentation standards as HEART PERCENT, pro version.
READ THE ARTICLE →
MISSHA: the K-beauty Time Revolution M Magic Cushion
MISSHA and its Cotton Blusher extend the Korean blush universe — sensory formulas, soft pigments, in the spirit of HEART PERCENT.
READ THE ARTICLE →
ETUDE: K-beauty makeup cute girly Cloud Filter Dear Darling
ETUDE offers its Balloon in Cheek — the playful alternative Korean pop blush to HEART PERCENT.
READ THE ARTICLE →★ YOUR QUESTIONS
HEART PERCENT FAQ
Everything you need to know about K-beauty makeup specialized in blush.
Which HEART PERCENT product to start with?
With a powdery pink or soft fuchsia blusher. It’s the brand’s most universal entry: strong pigment, blended finish, instant healthy glow. Choose the powder version if you’re a beginner, the cream if you want more blending.
Powder, cream, or stick blush: how to choose?
Powder: easier to dose, ideal for combination/oily skin. Cream: natural blend, ideal for dry to normal skin. Stick: quick touch-up, glowing finish.
How to apply HEART PERCENT blush without overloading?
Tap, don’t brush. Load your brush or finger very lightly, apply on the cheekbone, blend towards the temple by tapping. It’s better to add a layer than to remove excess.
Which shade for fair vs. olive skin?
Fair skin: soft pinks, pastel. Medium skin: fuchsia, raspberry. Olive skin: plum, berry, burgundy. The saturated pigments work especially well on olive skin.
How long does HEART PERCENT blush last?
All day for powder on a previously set complexion. 6 to 8 hours for cream and stick depending on skin type. To prolong, set with a veil of translucent powder.
Are HEART PERCENT products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Each product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.