GOONGBE
★ K-BEAUTY BABY & FAMILY · SINCE 2003
BABY CARE
FOR THE WHOLE FAMILY.
GOONGBE is the historic Korean K-beauty brand for baby care, now a reference for family routines. Its promise since 2003: ultra-gentle care, free of irritating ingredients, approved by Korean pediatricians. Baby Wash & Shampoo, Lotion & Cream, Diaper Cream — each product is designed for the most sensitive skin (that of babies) and tolerable for the whole family. The gentle family K-beauty.
★ THE GOONGBE EXPERTISE
BABY-SAFE + FAMILY GENTLENESS
Wash & Shampoo, Lotion, Cream: the family K-beauty.
GOONGBE formulates each product for the most sensitive skin: that of babies. Approved by Korean pediatricians, free from harsh fragrance, denatured alcohol, and parabens. What is tolerable for babies is universally tolerable. Here are the 3 signature pillars.
✦ PILLAR 01
BABY WASH & SHAMPOO
2-in-1 body + hair cleanser for babies. Gentle foam, low pH, tear-free. Also ideal for sensitive adults or reactive scalp.
✦ PILLAR 02
LOTION & CREAM
Ultra-gentle lotions and moisturizing creams formulated for baby skin. Rich in ceramides, shea butter, panthenol. Suitable for the whole family.
✦ PILLAR 03
DIAPER CREAM & SUN CARE
Specific baby creams: protection against diaper rash, gentle baby SPF for ultra-sensitive skin. The pediatrician-approved K-beauty.
Baby-safe, family-friendly, gentle sensoriality: GOONGBE is the K-beauty for family routines where tolerance comes first.
★ THE SIGNATURE RANGES
THE 3 ICONIC RANGES
Choose your range according to your need: cleanse, moisturize, or protect.
BABY WASH & SHAMPOO
Ultra-gentle cleansing
The iconic range. The Baby Wash & Shampoo GOONGBE cleans body and hair without tears — universally tolerable.
LOTION & CREAM
Moisturize the whole family
Gentle moisturizers. The GOONGBE Lotion and the Cream hydrate sensitive babies and adults.
DIAPER & SUN CARE
Protect babies
Targeted baby care. The Diaper Cream and the Gentle Sun Care protect against irritation and sun.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
GOONGBE BELOW
From the iconic Baby Wash & Shampoo to Lotion, Cream, and Diaper Care, find all the authentic GOONGBE products — imported directly from Seoul, with no customs fees.
![GOONGBE Kids Bubble Facial Cleanser 100ml [Gungjungbicheok x Maltese] : flacon pour enfants, illustration Malteser, nettoyant visage.](http://mylittlekorea.com/cdn/shop/files/GOONGBE-Kids-Bubble-Facial-Cleanser-100ml-Gungjungbicheok-x-Maltese-Ma-Petite-Coree.jpg?v=1776701453&width=836)
GOONGBE Kids Bubble Facial Cleanser 100ml [Gungjungbicheok x Maltese]
GOONGBE Gungjungbicheok Kids Softening Conditioner 200ml
![Décris l'image en français en mentionnant le produit, la marque et le contexte visuel : GOONGBE Kids Mild Body Wash 300ml [Gungjungbicheok x Maltese].](http://mylittlekorea.com/cdn/shop/files/GOONGBE-Kids-Mild-Body-Wash-300ml-Gungjungbicheok-x-Maltese-Ma-Petite-Coree.jpg?v=1776701704&width=580)
GOONGBE Kids Mild Body Wash 300ml [Gungjungbicheok x Maltese]
![GOONGBE Kids Silky Shampoo 300ml [Gungjungbicheok x Maltese] : flacon bleu pour enfants avec mascottes maltese, visuel produit.](http://mylittlekorea.com/cdn/shop/files/GOONGBE-Kids-Silky-Shampoo-300ml-Gungjungbicheok-x-Maltese-Ma-Petite-Coree.jpg?v=1776701827&width=836)
GOONGBE Kids Silky Shampoo 300ml [Gungjungbicheok x Maltese]
![GOONGBE Kids Fresh Shampoo 300ml [Gungjungbicheok x Maltese] — bouteille bleue avec dessins d’enfants, marque et contexte visuel.](http://mylittlekorea.com/cdn/shop/files/GOONGBE-Kids-Fresh-Shampoo-300ml-Gungjungbicheok-x-Maltese-Ma-Petite-Coree.jpg?v=1776701949&width=836)
GOONGBE Kids Fresh Shampoo 300ml [Gungjungbicheok x Maltese]
★ TO GO FURTHER
THE FAMILY K-BEAUTY UNIVERSE
GOONGBE, ILLIYOON, ATOPALM — the gentle family K-beauty.
ILLIYOON: the Korean dermocosmetic brand for the whole family
ILLIYOON, by Amorepacific, shares with GOONGBE the gentle family K-beauty DNA — adult/baby dermo version.
READ THE ARTICLE →
ILLIYOON: the K-beauty Amorepacific brand expert in sensitive skin
ILLIYOON and its Ceramide Ato — ceramide expertise for atopic skin compared to the baby-safe GOONGBE approach.
READ THE ARTICLE →
AESTURA: the Korean dermocosmetic brand that repairs the skin barrier
AESTURA for adults, the dermo-cosmetic counterpart of the ultra-sensitive skin philosophy — the other side of gentle K-beauty.
READ THE ARTICLE →★ YOUR QUESTIONS
GOONGBE FAQ
Everything you need to know about baby & family K-beauty.
Which GOONGBE product to start with?
The Baby Wash & Shampoo 2-in-1 is the essential starter: it’s the brand’s absolute icon, an ultra-gentle cleanser suitable for babies and sensitive adults. For hydration, complete with the Lotion or Cream.
Is GOONGBE relevant for adults?
Yes, especially for very sensitive skin and scalps. The baby-safe formulation is universally tolerable. Many adults with mild eczema or atopic dermatitis use GOONGBE as a complement (not a substitute) to their medical care.
GOONGBE vs ILLIYOON for the family?
Both are gentle K-beauty family lines. ILLIYOON (Amorepacific) is more adult dermo-cosmetic oriented with a baby range. GOONGBE was created for babies and expanded to the family. If you want a pediatrician-born brand, GOONGBE.
Are GOONGBE skincare products certified organic?
Not strictly certified organic, but formulated without parabens, denatured alcohol, or harsh fragrance. Validated by Korean pediatrician tests. It’s more about the “safety” angle than “strict organic.”
Is Diaper Cream okay for adult irritations?
Yes, very effective. The Diaper Cream contains repairing ingredients (panthenol, zinc, plant butters) that soothe irritations. Usable on adult diaper rash, chronic irritations, post-hair removal.
Are GOONGBE products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.