BEPLAIN
★ K-BEAUTY CLEAN · MUNG BEAN & CICAFUL
SIMPLICITY,
IN A CLEAN FORMULA.
BEPLAIN is the clean K-beauty brand that focuses on Korean plant-based ingredients (mung bean, cicaful) in minimalist data-driven formulas. Its promise: "Be plain" — let's keep it simple. No marketing, no extras, just the right ingredients at effective concentrations. Mung Bean Cleansing Foam, Cicaful Calming Cream, Greenful pH-Balanced Toner. A clean, transparent K-beauty brand, favored by minimalist sensitive skin routines.
★ THE BEPLAIN EXPERTISE
KOREAN PLANTS + CLEAN FORMULATION
Mung bean, cicaful, greenful: clean and clear K-beauty.
BEPLAIN selects documented Korean plant-based ingredients (mung bean, Cicaful complex, green chenopodium) and puts them into clean formulas: no denatured alcohol, no harsh fragrance, pH-friendly. Here are the 3 signature pillars.
✦ INGREDIENT 01
MUNG BEAN (MUNGO BEAN)
Korean mung bean, traditionally used to purify and soothe. The Mung Bean Cleansing Foam and Mung Bean Pore Tight-Up Serum gently unclog pores — without pulling the skin.
✦ INGREDIENT 02
CICAFUL COMPLEX
Proprietary centella complex + soothing actives for sensitive skin. The Cicaful Calming Cream targets redness and weakened barrier — a gentle cica alternative.
✦ INGREDIENT 03
GREENFUL pH-BALANCED
Toners and treatments with pH 5.5, respectful of the skin barrier. The Greenful pH-Balanced Cleansing Foam cleanses without destabilizing — the cornerstone of gentle K-beauty routines.
Plant-based ingredients, clean formulations, pH-friendly: BEPLAIN is K-beauty for those who want simple, clean, and effective.
★ THE SIGNATURE LINES
THE 3 ICONIC LINES
Choose your line according to your needs: pores, sensitive skin, or gentle cleansing.
MUNG BEAN
Pores & purification
The iconic line. The Mung Bean Cleansing Foam and Mung Bean Pore Tight-Up Serum gently cleanse and tighten pores — the clean K-beauty pore reference.
CICAFUL CALMING
Sensitive skin
Centella + soothing actives. The Cicaful Calming Cream soothes redness and rebuilds the barrier — the ally for reactive skin seeking clean care.
GREENFUL pH-BALANCED
Gentle cleansing
Toners and cleansers with pH 5.5. The Greenful pH-Balanced Cleansing Foam cleanses without tightness — the foundation of a gentle K-beauty routine.
★ THE ENTIRE COLLECTION
DISCOVER THE ENTIRE COLLECTION
BEPLAIN BELOW
From the cult Mung Bean Cleansing to the Cicaful Calming and Greenful pH-Balanced treatments, find all the authentic BEPLAIN skincare — imported directly from Seoul, with no customs fees.
BEPLAIN B5 Hydration Ampoule Pads 70 Sheets
BEPLAIN Sunmuse Toneup & Correting Matte Sunscreen SPF50+ PA++++ 50ml
BEPLAIN Vita C Cleansing Balm 100ml
BEPLAIN Pink Salt AHA BHA Cleansing Foam 120ml
BEPLAIN Sunmuse Tone-Up & Correcting Sun Cream Peach Pink 50ml
★ TO GO FURTHER
THE WORLD OF CLEAN K-BEAUTY
BEPLAIN, ISNTREE, ANUA — clean and data-driven K-beauty.
BEPLAIN: the clean data-driven K-beauty brand with Mung Bean and Cicaful
The full story of BEPLAIN: the brand’s origin, the clean data-driven philosophy, and the Mung Bean, Cicaful, Greenful ranges.
READ THE ARTICLE →
BEPLAIN: the Korean brand that reconciles sensitive skin
Dive into the BEPLAIN routine for sensitive skin: how to build a simple, clean, and effective protocol.
READ THE ARTICLE →
ISNTREE: the clean K-beauty brand born from an educational blog about ingredients
ISNTREE shares with BEPLAIN the clean and data-driven K-beauty approach — blog version on ingredients and 5-weight hyaluronic acid.
READ THE ARTICLE →★ YOUR QUESTIONS
BEPLAIN FAQ
Everything you need to know about clean, data-driven K-beauty.
Which BEPLAIN product should I start with?
The Mung Bean Cleansing Foam is the essential starter: it’s the brand’s historic bestseller, a gentle and purifying cleanser for all skin types. For sensitive skin, start with the Cicaful Calming Cream.
What exactly is mung bean?
The Mung Bean (Vigna radiata, mung bean) is a vegetable traditionally used in Korean cuisine and medicine. In cosmetics, it gently purifies and tightens pores without irritation. Mung bean protein is also excellent for weakened hair.
BEPLAIN vs ISNTREE: what’s the difference?
Both are clean, data-driven K-beauty brands. ISNTREE originated from an ingredient blog, offers a “5 weights of AH” logic, and focuses more on concentrated actives. BEPLAIN leans more towards Korean botanicals (mung bean, cicaful, greenful) with short formulas. Choose based on your ingredient preferences.
Mung Bean Cleansing Foam: what skin type is it good for?
For all skin types, but especially combination to oily skin with visible pores. Mung bean protein purifies without drying, unlike sulfate cleansers. Suitable for morning and evening use.
Is BEPLAIN vegan?
Most of the products are vegan, certified by the relevant Korean organizations. The brand is known for its clean formulations and ethical commitment. Check the individual INCI if this is a key criterion for you.
Are BEPLAIN products on Ma Petite Corée authentic?
Yes, 100%. Ma Petite Corée has been based in Seoul since 2017 and sources directly. Every product is new, sealed, and shipped from Korea, with no customs fees charged to you in the EU.