BEAUTY OF JOSEON Revive Eye Serum — Ginseng & Rétinal Antirides

This serum combines two star active ingredients from K-beauty in a formula designed for the eye contour area.

Ginseng Root Extract (Panax Ginseng Root Extract) 10% — In the Donguibogam pharmacopeia, a medicinal encyclopedia from the Joseon dynasty, ginseng was nicknamed the "herb of the gods." Rich in saponins, it deeply hydrates while maintaining dermal elasticity. Hwang Jini, a famous beauty of the time, used ginseng decoctions as bath water.

Retinal liposome 2% (0.02% active ingredient) — A form of vitamin A more effective than classic retinol : retinal converts directly into retinoic acid, whereas retinol must go through an additional step. Result: faster action on collagen synthesis and cell renewal. Liposomal encapsulation stabilizes the molecule and reduces irritation.

Niacinamide (Vitamin B3) — Brightens the complexion, evens out hyperpigmentation areas, and strengthens the skin barrier. Particularly effective on pigmented dark circles.

Palmitoyl Tripeptide-5 (Syn-Coll) — Biomimetic tripeptide that stimulates the production of collagen types I and III. An in vivo study showed a 12% reduction in the appearance of wrinkles after 84 days of use at 2.5%.

Ceramide NP + Cholesterol — Structural lipids that restore the barrier function of the epidermis, a particularly thin area around the eyes (0.5 mm thick compared to 2 mm on the rest of the face).

☀️ Morning routine

1. After the toner, pump 1 to 2 doses onto the ring finger (the softest finger)
2. Gently tap around the eye area, from the inside to the outside, without pulling the skin
3. Let absorb for 2 minutes before applying your moisturizer
4. Always finish with SPF 50+ (retinal increases photosensitivity)

🌙 Evening routine

1. Same protocol as in the morning, after the toner
2. Also apply on the mobile eyelids if needed (small amount)
3. Avoid the immediate area around the nose and mouth on sensitive skin
4. Seal with a nourishing cream to maximize absorption

Gradual introduction advice: If you are new to retinal, start with 2-3 applications per week for 6 weeks, then gradually increase the frequency according to your tolerance.

This serum is intended for several profiles:

• First expression lines (crow's feet, frown lines) from 28-30 years old: retinal acts preventively before wrinkles deepen
• Pigmented or purplish dark circles : niacinamide reduces melanin deposits, ginseng boosts microcirculation
• Loss of firmness around the contour : peptides and ceramides plump the epidermis weakened by age or fatigue
• Mature skin seeking a gentle alternative to prescription retinoids: the liposome reduces the risk of irritation
• Fans of multifunctional routines : you can use it on the entire face (forehead, nasolabial folds) as a global anti-aging serum

Avoid if:

• You are pregnant or breastfeeding (vitamin A derivative)
• Your skin is in an inflammatory crisis (active eczema, severe rosacea): wait for remission
• You are already using another facial retinoid without a dermatologist’s advice (risk of overdose)

From the first 2 weeks : measurable hydration (+118% according to the Korea Institute of Dermatological Sciences study), soothing of tightness, brighter complexion under the eyes.

After 4 weeks of daily use : average reduction of 16% in the depth of periorbital wrinkles (clinical protocol on 45 volunteers). Dehydration fine lines noticeably fade. 77% of participants notice an improvement in skin firmness.

At 8-12 weeks : visible transformation of texture: the skin appears smoother, plumper, with refined grain. Pigmented dark circles gradually lighten. This is the point where retinal has fully stimulated cell renewal in the deeper layers.

Realistic note: No cosmetic can "erase" established wrinkles: this serum reduces them and slows their progression. For optimal results, combine it with rigorous sun protection and systemic hydration (drink enough).

Can I use this serum morning AND night?

Yes, contrary to common beliefs about retinoids. Liposomal encapsulation stabilizes retinal and makes it usable during the day, provided you IMMEDIATELY follow with SPF 50+. If your skin is reactive, still prefer nighttime application for the first few weeks.

What is the difference with a classic retinol serum?

Retinal (retinaldehyde) is a metabolic intermediate: it converts directly into active retinoic acid, whereas retinol requires two enzymatic conversions. Result: 11 times more effective at the same concentration, with comparable tolerance. The liposome format of this serum further minimizes tingling.

I feel slight tingling, is that normal?

A slight warming sensation during the first 3-5 uses is common (reaction to retinal). If tingling lasts more than 10 minutes or is accompanied by redness, first apply a thin layer of moisturizer, THEN the serum on top: this "sandwich" technique buffers the active ingredient without canceling its effect.

Can I apply it on the whole face or only around the eyes?

Both uses are possible. Formulated for the sensitive eye area, it is gentle enough for the entire face (forehead, cheeks, neck). This is actually a trick used by Korean users to maximize anti-aging without multiplying bottles. Dose: 2 pumps for eyes, 3-4 pumps for full face.

How long does a 30 ml bottle last?

Used only around the eyes (1-2 pumps per application), a bottle lasts about 3 to 4 months. If you extend it to the face, expect about 6 to 8 weeks. The airless format preserves the integrity of retinal until the last drop.

Can it be combined with vitamin C in the morning?

Yes, but not simultaneously. Apply your vitamin C on bare skin upon waking, wait 10 minutes, then the ginseng-retinal serum, and finally the SPF. If your skin is sensitive, alternate: vitamin C in the morning, retinal at night. Avoid exfoliating acids (AHA/BHA) on the same day.

Founded in 2016 in Seoul by Sumin Lee, Beauty of Joseon draws its inspiration from the Gyuhap Chongseo, an encyclopedia of the Joseon dynasty (1392-1897) written by the scholar Yi Bingheogak. This work compiled culinary, agricultural knowledge… and ancestral beauty recipes passed down among aristocratic women.

The Joseon era valued a refined aesthetic — the “Three Whites” (clear skin, white teeth, bright eyes), the “Three Blacks” (hair, eyebrows, pupils), the “Three Reds” (lips, cheeks, nails) — achieved through gentle botanical treatments, never harsh. This philosophy hanbang (traditional Korean herbal medicine) permeates every formula of the brand: ginseng, rice, green tea, green plum, mugwort.

But Beauty of Joseon is not content with nostalgia. The brand reinterprets these millennial ingredients in light of modern dermatology: stabilizing liposomes, biomimetic peptides, silky textures compatible with busy routines. The result: cruelty-free, affordable (fair prices), effective products for all skin types, which conquered the international market well before Korea itself.

The Revive Eye Serum embodies this dual demand: Donguibogam ginseng meets next-generation retinal, in an airless bottle that protects the actives from oxidation. Tradition and innovation, without compromise.

Discover the full Beauty of Joseon range

Full INCI: Water, Panax Ginseng Root Extract, Glycerin, Dipropylene Glycol, Caprylic/Capric Triglyceride, 1,2-Hexanediol, Pentaerythrityl Tetraethylhexanoate, Niacinamide, Butylene Glycol Dicaprylate/Dicaprate, Cetearyl Alcohol, Sorbitan Olivate, Cetearyl Olivate, Butylene Glycol, Hydrogenated Lecithin (liposome), Tromethamine, Carbomer, Glyceryl Stearate, Macadamia Ternifolia Seed Oil, Ethylhexylglycerin, Adenosine, Theobroma Cacao Extract, Dextrin, Cholesterol, Polyglyceryl-10 Oleate, Retinal, Brassica Campestris Sterols, Phytosteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Silica, Sodium Hyaluronate, Tocopherol, Aluminum/Magnesium Hydroxide Stearate, Potassium Cetyl Phosphate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ceramide NP, Palmitoyl Tripeptide-5, Disodium EDTA.

Key formula highlights:

• First ingredient after water: ginseng (maximum concentration for real impact)
• Hydrogenated lecithin: liposomal structure that gently delivers retinal
• Adenosine: anti-wrinkle active recognized by the Korean Ministry of Health (MFDS)
• Lipid trio (cholesterol + ceramide + phytosterols): restores intercellular cement
• Tocopherol (vitamin E): antioxidant that protects retinal from oxidation

Free from: synthetic fragrance, essential oils, drying alcohol, parabens, sulfates. Vegan formula, dermatologically tested on sensitive skin.

The creamy texture (thicker than a typical aqueous serum) allows precise dosing with the airless pump. Some users describe it as a "hybrid eye cream": the richness of a cream, the absorption of a serum.