TOUCH IN SOL: K-beauty makeup Sean Lim 2012 No Poreblem
In the K-beauty makeup world, TOUCH IN SOL (often stylized as touch in SOL) has established itself since its founding in 2012 by Sean K. Lim as a benchmark for Korean primers and makeup bases. Born in Seoul with the desire to reflect the energy and artistic nature of the city, the brand merges K-beauty innovation and American pop culture. Its mission: “bringing joy back to beauty, helping everyone find their own beauty, inspiring confidence, reconnecting everyone with the beauty they never lost”. Its cult products — No Poreblem Primer, Pretty Filter Perfect Finish Foundation, Icy Sherbet Primer, Metallist Foiled Pigment — are highly praised by K-pop celebrities and Korean models.
At Ma Petite Corée, we have included TOUCH IN SOL in our K-beauty makeup catalog, convinced by the brand’s positive message (bringing joy back to beauty), the technical excellence of the No Poreblem Primer which has become the absolute reference for Korean primers, and the originality of formulas that combine fun and performance. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why TOUCH IN SOL fully deserves its place in your K-beauty routine.
TOUCH IN SOL: the K-beauty makeup brand founded in 2012
TOUCH IN SOL is a Korean cosmetics brand founded in 2012 by Sean K. Lim in Seoul. The brand’s origin comes from a simple observation made by the founder: in large cosmetics stores, he saw people spending hours trying different products with excitement and joy, but ultimately noticed they got lost in self-criticism of their skin conditions rather than enjoying the pleasure of experimenting with makeup. This observation led him to create TOUCH IN SOL with a clear mission: “bringing happiness back to beauty, helping others find their own beauty, inspiring confidence, and reconnecting everyone with the beauty they never lost”.
The name TOUCH IN SOL refers to Seoul (Sol) and a touch of beauty, summarizing the mission: to bring a bit of Seoul’s creative and artistic energy into every makeup gesture. The brand stands out with a unique positioning at the crossroads of K-beauty innovation (Korean scientific technology, sensual textures, skincare-infused actives) and American pop culture (playful product names like No Poreblem, Pretty Filter, Metallist Magnum, colorful and joyful packaging, communication with a deliberately cheeky tone). This mix is rare in traditional K-beauty and helped make TOUCH IN SOL one of the first Korean brands to massively appeal to the American market.
TOUCH IN SOL claims several commitments. The brand is cruelty-free (no animal testing) and offers a growing vegan line. Formulations use natural and botanical ingredients (Paeonia albiflora, calendula, green tea extract, sodium hyaluronate, hydrolyzed collagen) while avoiding controversial ingredients. Prices are positioned in an accessible premium segment, differentiating the brand from pure luxury options (Sulwhasoo, Hera) while maintaining professional quality. Founder Sean Lim is known to be very hands-on: he personally tests each product (texture, shades, performance) before approval. The brand is favored by many K-pop celebrities and Korean models thanks to the versatility of its palettes and shades, suitable for all makeup types (daily natural, stage performance, filming).
No Poreblem, Pretty Filter, and Metallist: the TOUCH IN SOL signature
The No Poreblem Primer is the absolute iconic product of TOUCH IN SOL. A primer with a light texture and naturally tone-up pigments, it visibly erases the appearance of pores and fine lines, allowing foundation to glide without clinging to imperfections. Its formula enriched with green tea extract soothes the skin and minimizes redness, making it ideal for sensitive or blemish-prone skin. Available in Original, Hybrid (with PHA + vitamins C and E + primrose oil), and Icy Sherbet (cool gel for oily skin and summer). Long before Instagram filters, No Poreblem already promised a real filtered skin effect, explaining its cult status among MUA and makeup lovers.
The Pretty Filter Perfect Finish Foundation completes the signature makeup base. A slightly matte liquid foundation infused with Paeonia albiflora extract, calendula, and hyaluronic acid, offering buildable coverage (natural to full) with an airbrush poreless finish. The texture transforms from liquid to matte powder upon contact with the skin, with long-lasting wear. Particularly flattering for skin with visible pores, redness, hyperpigmentation. The Pretty Filter In My Heart Stick Foundation offers the same promise in a portable stick format with heart patterns. The Pretty Filter Glassy Skin Balm is a hybrid primer-balm that creates a luminous glass skin dewy effect. The Pretty Filter Lip Plumping Mask (Daylight and Overnight versions) plumps and nourishes lips.
The Metallist line represents the dramatic eye makeup side. The Metallist Magnum Glitter Shot offers a multi-dimensional liquid glitter texture to apply on eyelids for an impressive foiled metallic effect. The Metallist Starlight Foiled Pigment provides ultra-concentrated metallic liquid pigments for statement looks. These products have been adopted by many K-pop makeup artists for stage shoots. TOUCH IN SOL also offers skincare moisturizing creams (All-in-One Beauty Aid Cream, Skin Tightening Cream with hydrolyzed collagen + hyaluronic acid) to prepare and lock the skin between makeup — a typically Korean skincare-makeup hybrid approach.
TOUCH IN SOL’s flagship products
TOUCH IN SOL builds its reputation around several cult products that have become K-beauty makeup references. Here are the essentials.
The No Poreblem Primer is the absolute iconic product. Lightweight primer with a real filtered skin effect, soothing green tea extract, erases pores and fine lines. Suitable for sensitive and oily skin. Available in Original, Hybrid (PHA + vitamins), Icy Sherbet (cool gel). The cult K-beauty primer favorite of MUA and Korean celebrities, approved by millions of users. A must-have for anyone wanting to transform their makeup base into perfect no-filter skin.
The Pretty Filter Perfect Finish Foundation is the star foundation. Liquid infused with peony/calendula/HA, buildable airbrush poreless finish, long-lasting wear. Ideal for visible pores, redness, hyperpigmentation. Combines perfectly with No Poreblem Primer for an unbeatable duo. The K-beauty foundation that visibly transforms skin texture without a cakey effect thanks to its skincare-infused technology.
The Metallist Magnum Glitter Shot completes the essential trio for statement eye makeup. Multi-dimensional foiled metallic liquid glitter, quick application and long-lasting adhesion. Several shades available (gold, silver, bronze, multi-color). Ideal for parties, stage, video shoots. The K-beauty equivalent of editorial glitter products, with professional quality and democratized ease of application.
Who is TOUCH IN SOL for? Adapting the brand to your style
TOUCH IN SOL primarily targets fans of technically high-performing K-beauty makeup with a joyful and fun touch. Consumers looking for a primer that delivers on its promises (real filtered skin effect, not just marketing) will find the absolute reference in No Poreblem Primer. Skin with visible pores, redness, blemishes, or hyperpigmentation will benefit from Pretty Filter Perfect Finish Foundation and No Poreblem Primer. Sensitive skin will appreciate the gentle formulas based on peony, calendula, green tea, without irritating ingredients.
Professional makeup artists and MUAs include TOUCH IN SOL in their backstage kits for the versatility and reliability of the products (especially primers). Fans of stage or editorial makeup (influencers, drag artists, content creators) will find professional-quality glitter textures in the Metallist line. Consumers wanting K-beauty expertise with an American pop touch (cheeky product names, joyful packaging) will appreciate the brand’s unique positioning. K-beauty makeup beginners will start with No Poreblem Primer + Pretty Filter Foundation (the perfect duo for a first step). Oily skin will prefer the Icy Sherbet Primer which controls shine and refreshes. Finally, packaging design lovers will be charmed by the colorful bottles and playful patterns.
Building your complete TOUCH IN SOL makeup look
A complete TOUCH IN SOL look starts with prepared skin. After your usual skincare (cleanser, toner, essence, serum), apply a compatible moisturizer or the TOUCH IN SOL Skin Tightening Cream (hydrolyzed collagen + hyaluronic acid) in a thin layer. Wait 2-3 minutes for perfect absorption. Apply the No Poreblem Primer (Original or Hybrid depending on skin) in a thin layer over the pore-prone areas (nose, cheeks, forehead, chin). Pat to absorb. For oily skin or summer, substitute with the Icy Sherbet Primer for a fresh mattifying finish.
Next, apply your foundation. The Pretty Filter Perfect Finish Foundation (chosen shade) is applied by tapping in the center of the face then blending outward with a damp sponge or dense brush. For natural coverage, a thin layer is enough. For fuller coverage, layer on areas with imperfections. Then correct dark circles and precise spots (blemishes, redness) with a compatible liquid concealer. Lightly powder shiny areas (T-zone) without touching the cheeks to preserve the glow.
For eye makeup, if you choose a natural daily look, use your usual eyeshadows + mascara. For a statement look, apply a neutral base on the eyelid, then place the Metallist Magnum Glitter Shot in the center of the mobile eyelid by pressing with your finger. The foiled metallic effect is instant and impressive. Finish with black eyeliner to define + volumizing mascara. For lips, use the Pretty Filter Lip Plumping Mask (Daylight during the day, Overnight at night for lasting plumping). Optionally add a lip tint or lipstick of your choice. With this TOUCH IN SOL routine, you get makeup that combines the signature K-beauty filtered skin and creative pop touches, in the joyful and confident spirit of the founding slogan “reconnecting everyone with the beauty they never lost”.
Frequently asked questions about TOUCH IN SOL
How to recognize an authentic TOUCH IN SOL product?
Authenticity of a TOUCH IN SOL product can be verified by several simple checks. First, the packaging must be perfectly clean, with no spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeits.
How to store your TOUCH IN SOL products daily?
Optimal storage of Korean cosmetics relies on a few simple rules. Store your TOUCH IN SOL products away from direct light and temperature fluctuations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: use a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, generally between 6 and 12 months depending on the product.
Our TOUCH IN SOL selection at Ma Petite Corée
At Ma Petite Corée, we carefully select each TOUCH IN SOL reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.
Why choose TOUCH IN SOL at Ma Petite Corée?
Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every TOUCH IN SOL product directly from Korea. Our team based in Seoul checks each batch before shipping to guarantee absolute authenticity and freshness of formulas.
We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works on the ground, without giving in to passing marketing trends.
TOUCH IN SOL embodies joyful K-beauty makeup founded in 2012 by Sean Lim, with its iconic No Poreblem Primer, Pretty Filter Perfect Finish Foundation, and Metallist glitter line, favored by K-pop celebrities for the versatility and performance of its palettes. Find the entire TOUCH IN SOL range on Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.
Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new arrivals imported from Seoul every week.
— Jihyun, Ma Petite Corée team