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OHUI: the Korean dermatological brand by LG Household & Health Care
There is a special category in K-beauty: premium dermatological brands. OHUI is a pioneer in this demanding segment, linking scientific r...
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ANUA: the Korean brand that revolutionized skincare for sensitive skin
Among the Korean brands that have exploded in recent years, there is one name that keeps coming up everywhere: Houttuynia Cordata. This m...
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COSRX: the minimalist Korean brand that revolutionized K-beauty
In the bustling world of K-beauty, one brand has established itself as the absolute reference for minimalist skincare: COSRX. Founded in ...
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LANEIGE: the iconic Korean brand that revolutionized hydration
In the vast universe of K-beauty, few brands have as solid a pedigree as LANEIGE. Born in 1994 in Seoul, the brand belongs to the Korean ...
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The History of Whoo: The Absolute Luxury of Royal K-Beauty
In the layered world of global luxury cosmetics, one Korean house stands apart: The History of Whoo. Born in 2003 under the impulse of th...
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WHAMISA: the pioneering organic K-beauty brand of plant fermentation
In a K-beauty world dominated by complex formulations, WHAMISA stands out as a bright exception. A Korean pioneer of natural fermentation...
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MEDICUBE Age R Booster: The Secret to Perfect Korean Skin
K-beauty continues to push the boundaries of skincare, and the MEDICUBE Age R Booster range is clear proof. A true phenomenon in South Ko...
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Rejuran & PDRN: The Korean Secret for Regenerated Skin
If you follow the world of Korean cosmetics, you have surely heard of Rejuran. Born in 2013 from the Korean pharmaceutical laboratory Pha...
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SULWHASOO: the essence of luxury K-Beauty
In the world of Korean cosmetics, SULWHASOO holds a special place. Founded in 1966 by Suh Sung-whan and now owned by the giant Amorepacif...
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SHAISHAISHAI: The Korean Eye Cream That’s Taking TikTok by Storm
Some brands arrive quietly and, within a few months, are found in every skincare routine on TikTok, Olive Young, and bathrooms worldwi...
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