PERIPERA: K-beauty Makeup Ink Velvet Lip Tint CLIO 2006

In K-beauty makeup for Gen Z and millennials, PERIPERA has reigned since its founding in 2006 as one of the absolute cult brands. A spin-off brand of CLIO, PERIPERA takes its name from “Peri”, a fairy from Persian mythology symbolizing feminine grace and youthful edge. Its absolute signature: lip tints virally accessible that have defined the genre. The Ink Velvet Lip Tint (31+ shades, whipped cream velvety texture) has become the internationally recognized K-beauty lip tint. Combined with the Ink Airy Velvet, Ink Mood Matte Tint, Peri's Tint Water lip gels, and Lash Tiny Monster mascaras, the brand embodies playful, feminine, and technically advanced makeup.

At Ma Petite Corée, we have included PERIPERA in our K-beauty Gen Z makeup catalog, convinced by the brand’s iconic heritage (a spin-off of CLIO since 2006), the unmatched technical quality of the Ink Velvet lip tints that have defined the genre internationally, and the playful coherence of the packaging that appeals to the TikTok generation. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why PERIPERA fully deserves its place in your K-beauty routine.

PERIPERA: the K-beauty makeup brand founded in 2006

PERIPERA is a Korean cosmetics brand founded in 2006 as a spin-off brand of CLIO, a renowned parent company in the Korean makeup scene. This affiliation allowed PERIPERA from the start to benefit from CLIO’s technical and industrial expertise (formulations, sourcing, distribution), while developing its own visual identity and positioning, distinct from the more classic parent brand. The choice of a dedicated identity was strategic: PERIPERA specifically targeted the Gen Z and millennial consumer passionate about colorful, playful, and Instagrammable makeup, whereas CLIO caters more to a professional and sophisticated clientele.

The name PERIPERA derives from “Peri”, a fairy from Persian mythology — a powerful symbol of feminine grace, lightness, enchantment, and youthful edge. This mythological reference permeates the brand’s entire visual identity: colorful packaging like apothecary bottles, vibrant colors, playful typography, campaigns evoking dreamy and fairy-tale worlds. The central philosophy: “beauty is about confidence, not perfection”. This democratizing stance deeply resonated with the TikTok generation, which rejects rigid aesthetic standards and celebrates individuality.

PERIPERA has established itself as the absolute reference for K-beauty lip tints. The Ink Velvet, launched several years ago, remains a historic bestseller in 50+ countries. The brand regularly collaborates with artists, celebrities, animated characters, and global brands for limited collector editions (Palace Ver, Soft Berry, School of Hip series) that sell out at every drop. While remaining playful, PERIPERA is also committed to eco-conscious clean beauty: use of natural botanicals, avoidance of controversial ingredients, sustainable packaging initiatives. The brand is not 100% vegan (some products contain carmine or beeswax) but is cruelty-free and compliant with Korean MFDS regulations.

Ink Velvet and the Ink family: PERIPERA’s signature

The Ink Velvet Lip Tint is PERIPERA’s absolute iconic product. A lip lacquer with a unique whipped cream velvety texture: creamy like whipped cream, it spreads smoothly on the lips filling fine lines for a uniform blurred soft-focus finish. The doe-foot applicator deposits the perfect amount with one tap at the center of the lips; the “smack” blends to create a kissable mouth. Available in 31+ iconic shades (including 19 Love Sniper Red), upgraded with a heart-shaped keyhole for easy touch-ups. Enriched with jojoba oil, hyaluronic acid, and marine collagen for lasting hydration. Remarkable wear, transfer-resistant, buildable matte finish.

The Ink family expands the universe with several cult variants. The Ink Airy Velvet (frosted bottle) offers an airy weightless texture — a “no product” sensation on the lips while maintaining intense pigmentation and hydration. The Ink Mood Matte Tint offers a sophisticated matte finish for editorial looks. The Ink Mood Glowy Tint provides a contemporary dewy glossy finish. The Ink Mood Drop Tint, Ink The Tattoo (extreme tattoo wear), Ink Tint Serum (hybrid care-makeup), Colorfit Tint Water Gel, Cloud Ink Velvet, Vivid Tint Water, Ink Gelato, Ink Jellable Tint, Ink Matte Blur Tint cover all possible textures. The Ink Stick collection (Ink Airy Velvet Stick, Ink Mood Matte Stick) offers the same formulas in pencil format for precise touch-ups on the go.

PERIPERA also offers remarkable face and eye products. The Milk Blur Tone Up Cream is a tinted cream that evens out the complexion with the signature K-beauty pink-milk tone-up effect. The Oil Capture Cover Pact (anti-shine compact powder), Double Longwear Cover Cushion (long-lasting high coverage cushion), and Cover Concealer (opaque under-eye concealer) make up the face category. The Mood Fit Cover Cushion in Soda Cafe edition is an Instagram hit. The Ink V Shading (contouring duo) and Ink V Highlighter sculpt the face. The Pure Blushed Sunshine Cheek and Velvet Cheek Blush complete the cheeks. The Mood in Shade Eye Stick and All Take Mood Palette 8 colors cover the eyes. Finally, the Lash Tiny Monster mascara offers a micro brush for precise lashes.

PERIPERA’s flagship products

PERIPERA builds its viral reputation around several internationally acclaimed cult products. Here are the essentials.

The Ink Velvet Lip Tint is the absolute iconic product. Whipped cream velvety texture, 31+ shades, doe-foot applicator, heart-shaped keyhole. Enriched with jojoba + HA + marine collagen. Long-lasting wear, transfer-resistant, matte blurred finish. Adopted by millions of users in 50+ countries. The K-beauty lip tint reference every makeup lover must own at least in one shade.

The Ink Airy Velvet represents the weightless star. Airy texture with a no product sensation on the lips, intense pigmentation, preserved hydration. Iconic frosted bottle. Available in multiple shades including the Rosening series. The weightless alternative to the classic Ink Velvet for lovers of lightness, perfect for summer or sensitive dry lips.

The Milk Blur Tone Up Cream completes the essential face trio. Pink-milk tone-up tinted cream, signature K-beauty, evens and brightens the complexion without an opaque effect. Moisturizing cream texture, natural dewy finish. Ideal for a luminous no-makeup look or as a base under foundation. The K-beauty product that democratizes the Korean glow skin effect without a complex routine.

PERIPERA for whom? Adapting the brand to your style

PERIPERA primarily targets K-beauty Gen Z and millennial makeup lovers seeking playful, technically performant, and affordable products. Lip tint collectors will find in the Ink family (Ink Velvet, Airy, Mood Matte, Mood Glowy, Gelato, Tattoo, etc.) an unmatched diversity of textures and shades. TikTok beauty and Instagram makeup enthusiasts will appreciate the viral and photogenic character of the products. Trendsetters will chase limited editions (Palace Ver, Soft Berry, School of Hip) that become collectors’ items at every drop.

K-beauty makeup beginners will find in PERIPERA an accessible entry point (prices around $10-15), with easy-to-apply products (intuitive doe-foot applicator). Travelers will appreciate the compact formats and the Ink Velvet’s heart-shaped keyhole. Makeup gift lovers will gift Ink Velvets to their beauty-loving friends — a gift always appreciated thanks to the diversity of shades. Cruelty-free conscious consumers will be reassured by PERIPERA’s commitment, even if the brand is not 100% vegan. Finally, beauty content creators (YouTubers, TikTokers) regularly include PERIPERA in their get ready with me routines, the brand being both viral and technically recognized.

Building your complete PERIPERA makeup look

A complete PERIPERA look starts with the face base. On skin prepared by your usual skincare, apply the Milk Blur Tone Up Cream in a thin layer to even out the complexion with a pink-milk effect. Follow with the Double Longwear Cover Cushion or the Oil Capture Cover Pact according to your preference (cushion for a dewy finish, powder for a matte finish). Correct specific areas with the Cover Concealer. Sculpt with the Ink V Shading and highlight with the Ink V Highlighter on the cheekbones.

Move on to cheeks and eyes. Apply the Pure Blushed Sunshine Cheek or the Velvet Cheek Blush on the cheekbones in a gradient. For the eyes, open the All Take Mood Palette (8 colors) and apply a neutral shade as a base, sculpt with a darker shade in the crease, and place a shimmer in the center. For a quicker look, use the Mood in Shade Eye Stick (6 colors) directly on the eyelid. Finish with the Lash Tiny Monster Mascara for precise and defined lashes.

For the signature PERIPERA lip phase, choose your texture according to your mood: Ink Velvet (classic whipped cream velvet, maximum wear), Ink Airy Velvet (weightless airy daily), Ink Mood Matte Tint (sophisticated matte for evening), Ink Mood Glowy Tint (modern dewy glossy). Apply at the center of the lips with the doe-foot applicator, smack to blend, and let dry for 30 seconds. For a K-beauty signature bitten lips gradient effect, apply only at the center and blend outward. For even more extreme wear, use the Ink The Tattoo. Pro tip: Ink Velvet can also be used as a liquid blush by tapping 1-2 micro-dots on the cheeks and blending quickly. With this PERIPERA routine, you get viral, playful, colorful, and technically flawless K-beauty makeup, in the spirit of the Persian fairy Peri who inspires the entire brand.

Frequently asked questions about PERIPERA

How to recognize an authentic PERIPERA product?

Authenticity of a PERIPERA product involves several simple checks. First, the packaging must be perfectly clean, without spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed batch number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeits.

How to store your PERIPERA products daily?

Optimal storage of Korean cosmetics relies on a few simple rules. Store your PERIPERA products away from direct light and temperature fluctuations, ideally between 15 and 25°C. The bathroom, often humid and warm, is not ideal for sensitive actives like vitamin C or retinol. Always close caps tightly and avoid contaminating jars with fingers: prefer a clean spatula. Respect the expiration date after opening (PAO) indicated on each package, generally between 6 and 12 months depending on the product.

Our PERIPERA selection at Ma Petite Corée

At Ma Petite Corée, we carefully select every PERIPERA reference. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.

Why choose PERIPERA at Ma Petite Corée?

Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every PERIPERA product directly from Korea. Our Seoul-based team checks every batch before shipping to guarantee absolute authenticity and freshness of the formulas.

We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works in practice, without giving in to passing marketing trends.

PERIPERA embodies the cult and viral K-beauty makeup founded in 2006 as a spin-off of CLIO, with its iconic Ink Velvet Lip Tint, its complete Ink family (Airy, Mood Matte, Mood Glowy, Tattoo), its Milk Blur Tone Up Cream, and its collaborative limited collector editions. Find the entire PERIPERA range at Ma Petite Corée and let yourself be tempted by this brand that represents an essential facet of contemporary K-beauty.

Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new imports from Seoul every week.

— Jihyun, Ma Petite Corée team