LOONA: everything about the K-pop girl group Orbit ARTMS LOOSSEMBLE

In the world of female K-pop, LOONA (LOOΠΔ, 이달의 소녀, “Girl of the Month”) holds a unique place. Formed by BlockBerryCreative, the group had a unique debut in K-pop. From October 2016 to March 2018, one member was revealed each month. The full 12-member group officially debuted in August 2018. The 12 members form 3 sub-units: 1/3, Odd Eye Circle, yyxy. The fandom is called Orbit. The official lightstick is iconic. After contractual tensions in 2022-2023, the group was disbanded. Two new groups were formed: ARTMS (Modhaus) and LOOSSEMBLE (CTDENM).

At Ma Petite Corée, we have included LOONA in our K-pop catalog, convinced by the group's unique legacy in female K-pop with its monthly reveal concept, the complex narrative universe LOONAverse that fascinates fans, and the continuity of the 12 members' careers through ARTMS and LOOSSEMBLE. In this article, we deeply analyze the brand’s DNA. History, philosophy, key ingredients and concepts, flagship products, adapted routines: everything you need to know to understand why LOONA fully deserves its place in your K-beauty routine.

LOONA: the 12 members of the K-pop girl group revealed month by month

LOONA is a girl group composed of 12 members. Each member was revealed one by one each month between October 2016 and March 2018. This unique concept created huge anticipation among fans. Each reveal included a solo MV for the member. The members are organized by age into three sub-units. The first unit LOONA 1/3 includes HeeJin, HyunJin, HaSeul, ViVi. The second unit Odd Eye Circle brings together Kim Lip, JinSoul, Choerry. The third unit yyxy groups Yves, Chuu, Go Won, Olivia Hye. The twelfth member Yeojin is the maknae of the group.

HeeJin (Jeon Heejin), born in 2000, is the first member revealed. She is known for her signature pink color. HyunJin (Kim Hyunjin), born in 2000, is a vocalist, yellow color. HaSeul (Jo Haseul), born in 1997, is the original leader. Her color is green. YeoJin (Im Yeojin), born in 2002, is the maknae. Her color is orange. ViVi (Wong Gaahei), born in 1996, is the oldest. She is from Hong Kong. Her color is light pink. Kim Lip (Kim Jeongeun), born in 1999, is leader and rapper. Her color is red. JinSoul (Jung Jinsol), born in 1997, is a vocalist. Her color is blue.

Choerry (Choi Yerim), born in 2001, is a rapper. Her color is purple. Yves (Ha Sooyoung), born in 1997, is a vocalist. Her color is burgundy. Chuu (Kim Jiwoo), born in 1999, is a vocalist and visual. Her color is peach. She is famous for her radiant smile. Go Won (Park Chaewon), born in 2000, is a vocalist. Her color is eden green. Olivia Hye (Son Hyejoo), born in 2001, is a dancer. Her color is silver. She is the last member revealed. In 2023, LOONA was disbanded following lawsuits between the members and BlockBerryCreative. Most members joined Modhaus to form ARTMS. Other members joined CTDENM to form LOOSSEMBLE.

The Orbits, the lightstick scepter, and BlockBerry: the LOONA signature

The fandom is called Orbit. The name refers to the 12 members who are like moons orbiting around a common center. The group is “Girl of the Month”. Each member is a unique moon in a planetary system. This unique narrative storytelling created the LOONAverse, a complex fictional universe. The LOONAverse is explored in every MV and concept album. The Orbits are known for their complex fan theories, loyal engagement, and detailed lore analysis. They supported the members during the 2022-2023 contract lawsuits.

The official LOONA lightstick was revealed in June 2020. The design is spectacular. It looks like a scepter with a crown. Its size reaches 435 mm. It is one of the largest lightsticks in K-pop. The head is gold and silver. It features a crescent moon at the top. A round ball contains the Orbit fandom logo. The lightstick produces light in 13 different colors. Each color corresponds to a specific member. It uses 3 AAA batteries. It was designed by 101X. A pouch tube and a cape accessory were released in June 2020. Production was done in China.

LOONA belonged to BlockBerryCreative. The agency was founded with a unique creative DNA in K-pop. It invested heavily in the LOONAverse. In 2022, several members filed complaints accusing the agency of financial opacity. Nine out of twelve members won their lawsuits in 2023. The group was effectively disbanded. The members split into two groups. ARTMS was formed by Modhaus (agency of producer Jaden Jeong, original creator of LOONA). ARTMS includes HeeJin, Kim Lip, JinSoul, Choerry, Yves. LOOSSEMBLE was formed by CTDENM. It includes HyunJin, HaSeul, ViVi, Go Won, Olivia Hye. Chuu is now solo under ATRP. Yeojin also pursues a solo career.

LOONA’s flagship albums and merchandise

LOONA builds its reputation around several iconic albums and products. Here are the essentials.

The official LOONA lightstick is THE absolute iconic product. Scepter design with crown and crescent moon. 435 mm length. 13 different colors corresponding to the 12 members. Designed by 101X. The essential LOONA K-pop lightstick for every Orbit. It remains highly sought after on the collector’s market since the original group’s disbandment.

The physical LOONA albums represent the star collection. The Flip That Summer Special Mini Album is one of the latest albums released as a full group. Other notable albums: [ + + ] (2018), XX (2019), [#] (2020), [12:00] (2020), & (2021). Each album contains a photobook, photocards, posters. LOONA albums have become collector’s items after the disbandment. They are highly sought after on the secondary market.

The LOONA 12-member photocards complete the essential trio. With 12 members, LOONA PC trading is very active among Orbits. Each album release generated an extensive PC catalog. The solo pre-debut PCs (monthly reveals 2016-2018) are particularly rare. They have high value on the secondary market. Orbits passionately collect PCs of their biases.

LOONA for whom? Entering the Orbit universe

Becoming an Orbit is for anyone attracted by the complex narrative lore and the dream-pop aesthetic signature of LOONA. Female K-pop fans will find a unique group in LOONA. Its monthly reveal concept over 18 months remains unprecedented. Fans of fan theories and storytelling will explore the LOONAverse with passion. This universe includes references to mythology and literature. Dance performance enthusiasts will appreciate the demanding choreography. “Butterfly”, “So What”, “PTT (Paint The Town)” are genre references.

K-pop album collectors will be delighted by LOONA’s rich catalog. Photocard traders will hunt for PCs of the 12 members. The solo pre-debut ones are especially sought after. Lightstick design lovers will appreciate the LOONA scepter (second largest K-pop lightstick). Supporters of independent artists will follow current careers via ARTMS and LOOSSEMBLE. These groups are considered the spiritual continuation of LOONA. K-pop beginners will discover the universe through classic hits. Fans of diverse Asian artists will appreciate LOONA’s composition (11 Koreans + 1 Hong Konger ViVi).

Building your complete LOONA experience

To start your Orbit journey, dive into the LOONA discography. Listen to the iconic hits. “Hi High” was the debut single of the full group in 2018. Other classics include “Butterfly”, “So What”, “Why Not?”, “PTT (Paint The Town)”. Also dive into the monthly reveal solo MVs. Each MV has its unique aesthetic. Explore the discography of the sub-units 1/3, Odd Eye Circle, yyxy. The LOONAverse reveals itself through all these elements.

To buy authentic albums and merchandise, favor official channels. Ma Petite Corée still stocks original LOONA pieces. Ktown4u offers some editions. The secondary market is active but requires caution. Verify the authenticity of lightsticks (101X certification). Protect your albums in sleeves. Store your photocards in dedicated binders. Collector value has increased since the group’s disbandment.

To continue the adventure with the 12 members, follow their current projects. ARTMS released its first album “DALL” in May 2024. Members HeeJin, Kim Lip, JinSoul, Choerry, Yves shine there. LOOSSEMBLE has released several mini-albums since 2023. HyunJin, HaSeul, ViVi, Go Won, Olivia Hye continue their careers there. Chuu is now solo under ATRP. She released “Howl” in 2023. Yeojin also pursues a solo career. Follow ARTMS on Twitter (@ARTMS_offcl) and LOOSSEMBLE (@loossemble). Stay loyal to all 12 members. In the Orbit spirit, each member remains precious. LOONA’s legacy continues through their present and future careers.

Frequently asked questions about LOONA

How to recognize an authentic LOONA product?

Authenticity of a LOONA product involves several simple checks. First, the packaging must be perfectly clean, without spelling mistakes or blurry prints — counterfeits often have subtle but noticeable visual defects. Next, the barcode must correspond to a product listed in official Korean databases. Finally, the printed lot number allows verification of the manufacturing date and traceability. At Ma Petite Corée, all our products are sourced directly from South Korea through official channels, eliminating any risk of counterfeiting.

Our LOONA selection at Ma Petite Corée

At Ma Petite Corée, we select each LOONA item with the utmost care. All our products come directly from South Korea, through verified short supply chains. Here is our favorite selection, available in stock and shipped from Seoul to mainland France in just a few days.

Why choose LOONA at Ma Petite Corée?

Buying Korean products in Europe can bring unpleasant surprises on general marketplaces. Counterfeits, expired products, poor storage in non-air-conditioned warehouses: the risks are real. At Ma Petite Corée, we import every LOONA product directly from Korea. Our team based in Seoul checks every batch before shipping to guarantee absolute authenticity and freshness of formulas.

We also offer exclusive references rarely distributed in France. Korean novelties, limited editions, special formats unavailable elsewhere: our catalog constantly evolves with new products selected by our Franco-Korean team. We test products beforehand to offer you only what really works on the ground, without giving in to passing marketing trends.

LOONA embodies unique female K-pop with its monthly reveal concept over 18 months, its 12 iconic members, its loyal Orbit fandom, its giant 435 mm scepter lightstick, its complex narrative LOONAverse, and continuity via ARTMS and LOOSSEMBLE after the 2023 disbandment. Find the entire LOONA range at Ma Petite Corée and let yourself be tempted by this brand that embodies an essential facet of contemporary K-beauty.

Also explore our other Korean skincare brands, our K-beauty makeup universe, and discover our new arrivals imported from Seoul every week.

— Sora, Ma Petite Corée team