Centellian 24: the Korean dermocosmetic brand born from pharmaceutical research
In the world of Korean brands backed by pharmaceutical research, one house shines particularly bright: Centellian 24. Developed by the Dongkook pharmaceutical group, with over 50 years of expertise in centella asiatica since 1968, this dermocosmetic brand has sold more than 89 million units of its Madeca Cream in Korea. It embodies scientific excellence serving sensitive, stressed, and aging skin.
At Ma Petite Corée, we know CENTELLIAN 24 well. We import this brand directly from South Korea, through a short and verified supply chain with authorized distributors. Our French-Korean team based in Seoul carefully selects every new product. In this article, we break down the DNA of CENTELLIAN 24 to help you understand what makes it unique in the bustling world of K-beauty. History, scientific signature, flagship products, usage tips, routine rituals: you will know everything before embarking on the CENTELLIAN 24 adventure. Enjoy your reading.
Centellian 24: dermocosmetics born from a pharmaceutical laboratory
Centellian 24 was developed by Dongkook Pharmaceutical, one of Korea's major pharmaceutical companies since 1968. The group is historically known for its Madecassol, a healing ointment used in Korean hospitals for wound and burn repair. This fifty-year medical expertise forms the scientific foundation of the brand.
The idea behind Centellian 24 was to translate this hospital expertise into mass-market cosmetics. Dongkook researchers developed a patented technology called TECA (Titrated Extract of Centella Asiatica), a standardized extraction process that guarantees a precise concentration of the three active triterpenes of centella: madecassoside, asiaticoside, and asiatic acid.
The name Centellian 24 expresses the brand's dual identity: centella asiatica as the botanical core, and 24-hour effectiveness as the scientific promise. Today, Centellian 24 has become a leading dermocosmetic brand in Korea, with 89 million units of Madeca Cream sold since its launch. The brand is now exported worldwide with particularly remarkable success in the United States and the Middle East. To learn more, visit the official Centellian 24 website.
TECA technology and centella triterpenes
Centellian 24’s scientific signature is TECA — a highly purified and standardized centella asiatica extract, standardized on its three active triterpenes. Unlike classic extracts whose composition varies from batch to batch, TECA guarantees reproducible efficacy, essential for a medically positioned brand.
The three active triterpenes of TECA have complementary functions. Madecassoside soothes inflammation and skin redness. Asiaticoside stimulates collagen production and accelerates healing. Asiatic acid strengthens the skin barrier and regulates microcirculation. Together, they create a unique synergy for skin health.
Centellian 24 owns its own factories in Jincheon where TECA is produced internally, from sourcing to extraction. This unique vertical control ensures the purity, traceability, and quality of the key active ingredient. The brand also offers Active-TECA technology at 30,000 ppm in its premium products, a concentration unmatched in the dermocosmetic industry.
Always check the freshness of your K-beauty products. In Korea, the expiration date is read in year/month/day format, and the manufacturing date is also on the packaging. A product stored too long loses effectiveness, even if unopened. At Ma Petite Corée, we systematically check these dates to guarantee you fresh batches.
The flagship products of CENTELLIAN 24
Centellian 24 has built itself around cult references that embody its scientific and soothing approach. These products deserve a place in any serious skincare routine.
The Madeca Cream is THE absolute reference of Centellian 24. This iconic centella cream has sold over 89 million units in Korea. Its lightweight yet powerful formula combines TECA, collagen, elastin, hyaluronic acid, and retinol. Suitable for all skin types, especially dry, sensitive, or post-treatment skin. Penetrating texture, non-greasy finish, compatible with makeup.
The Madeca Cream Time Reverse specifically targets anti-aging with an Active-TECA concentration of 30,000 ppm and added retinol. Its liposomal formula penetrates deeply to act on 10 signs of aging: wrinkles, loss of firmness, spots, dull radiance. Ideal for mature skin seeking a gentle but clinically effective anti-aging cream.
The Madeca Sunscreen completes the range with an SPF50+ PA++++ sunscreen enriched with TECA. Broad-spectrum UV protection, soothing effect, non-whitening fluid texture, makeup compatibility: it’s one of the best Korean SPFs for sensitive skin. Clinical studies confirm no irritation even on very reactive skin.
Centellian 24 for whom? Dermo for demanding skin
Centellian 24 is designed for sensitive, reactive skin, post-aesthetic procedures. If you have undergone peeling, laser, or dermabrasion sessions, Centellian 24 is the ideal brand for the recovery phase. Skin prone to rosacea, eczema, or atopic dermatitis will also find an appropriate solution for their chronic issues in the brand.
Mature or early mature skin (from 35 years old) will fully benefit from the Time Reverse range, combining retinol and TECA. Urban stressed skin exposed to pollution and oxidative stress will appreciate the antioxidant protective properties of TECA. Even balanced skin can adopt Centellian 24 as a preventive and restorative approach.
Building your CENTELLIAN 24 routine
A classic Centellian 24 routine focuses on dermatological simplicity. In the morning: gentle cleansing, Madeca Toning Essence, Madeca Cream, Madeca Sunscreen SPF50+. In 4 steps, you have a complete and coherent routine with actives that enhance each other.
In the evening, perform a gentle double cleanse then apply the range. Mature skin can replace the classic Madeca Cream with the Time Reverse 2-3 times a week at first, then daily depending on tolerance. Once a week, the Madeca Mask provides an intense boost of hydration and soothing. Avoid combining Centellian products with other aggressive actives to prevent overloading the skin.
K-beauty routines may seem complex, but they follow a simple logic: cleanse, prepare, treat, hydrate, protect. Adjust the number of steps to your time and your skin. It’s better to do 4 steps regularly than 10 steps abandoned after a week. Consistency is the key to success in Korean skincare.
Our CENTELLIAN 24 selection at Ma Petite Corée
At Ma Petite Corée, we select CENTELLIAN 24 products with the utmost care. All our products come directly from South Korea, through a short supply chain, with systematic verification of authenticity and manufacturing dates before shipping. Our team tests new products on-site in Seoul before offering them to our European customers. Here is our favorite selection to discover the brand or complete your current routine, chosen from the best products in the CENTELLIAN 24 catalog based on value for money and formula relevance.
Why buy CENTELLIAN 24 at Ma Petite Corée?
Buying Korean products in Europe can come with unpleasant surprises. Counterfeits on general marketplaces, expired or poorly stored products, damaged packaging: the risks are very real for uninformed consumers. At Ma Petite Corée, we import every CENTELLIAN 24 product directly from South Korea, without dubious intermediaries. Our team based in Seoul checks each batch to guarantee authenticity, freshness, and packaging integrity before every shipment.
We also offer products that are still rarely distributed in France and Europe. New Korean launches premiered in Seoul, seasonal limited editions, formats exclusive to the Asian market: our catalog is constantly expanding. Our Franco-Korean team tests each product on-site in Seoul before offering it to our European customers, prioritizing products that have proven themselves with the local K-beauty community.
Centellian 24 embodies the perfect blend of pharmaceutical expertise and modern cosmetics, with scientific rigor that makes all the difference. Find the entire CENTELLIAN 24 range on Ma Petite Corée and discover why K-beauty continues to captivate millions of enthusiasts worldwide, from Seoul to Paris and New York.
— Sora, Ma Petite Corée team