An instantly fresh complexion with a rich and ultra-pigmented color. The syrupy texture melts into the skin for a delicately glowy finish that is easy to build. Comfortable all-day wear for an irresistible rosy cheek effect inspired by Korean makeup. 💗

The Korean INGA Natural Velvet Cover Cushion evens out your complexion with buildable, natural coverage and a velvety matte finish. It visibly blurs the appearance of pores without a mask-like effect and helps control excess sebum. Its lightweight texture stays comfortable all day, ideal for combination to oily skin. Available in five shades, with a compact case and puff included.

Intense pigmentation and a lightweight finish for naturally enhanced lips all day long. Its comfortable texture hugs your lips without any heavy feel, with long-lasting wear perfect from morning to night. 10 ultra-desirable shades inspired by Korean looks to create your daily mood makeup 💄.

Make your lips shine with a mirror-like gloss and a fresh color that instantly enhances your makeup. Its lightweight, non-sticky texture provides comfortable wear all day long. Perfect for a natural glossy finish or to intensify your trendiest K-Beauty looks 💄.

Adds a touch of fresh glow to your cheeks with a jelly texture that melts perfectly into the skin. Its buildable pigmentation offers a natural or more intense healthy glow effect without emphasizing imperfections. Thanks to its long-lasting wear, your blush stays radiant and even all day, ideal for a flawless K-Beauty look. 💖

Soft and buildable pigmentation for delicately rosy cheeks with a velvety finish. Its lightweight texture blends perfectly into the skin for a natural, long-lasting makeup look. Ideal for a fresh and romantic Korean-inspired everyday style 🌸.

Intense pigmentation intense and multidimensional glitter for a Korean idol-inspired look from the very first swipe ✨ An ultra luminous finish that catches the light from every angle, perfect for everyday and stage K-Beauty looks. A melting texture with long wear that is easy to apply with finger or brush, without fallout or touch-ups.

Provides a natural coverage that blurs imperfections while evening out the complexion. Its lightweight texture ensures long-lasting wear without a mask effect, ideal for everyday use. A radiant and harmonious finish that enhances the skin while offering a second-skin comfort 💄

Instantly unifies the complexion with a soft and luminous pigmentation for lips and cheeks. Its creamy texture melts into the skin for a natural glowy finish that lasts all day. Nomad stick format ideal for quick touch-ups and effortless Korean makeup every day ✨.

Sculpt your gaze with an ultra-pigmented eyeshadow that blends in a flash for a natural 3D effect. The silky texture melts perfectly for a long-lasting makeup look without lines or touch-ups. Ideal for creating subtle Korean gradients or more intense looks with a professional finish ✨.

Instantly denser eyebrows with a natural and buildable pigmentation. The lightweight texture ensures a long-lasting hold without clumps for a clean, polished finish. Its precise applicator hugs each hair for a lifted brow effect, perfect for a daily K-Beauty look. 🌙

The 2AN Heart Wearing Liquid Cheek delivers intense pigmentation with a soft, natural velvety finish. This seamless liquid texture layers beautifully without settling into fine lines, keeping your cheeks flushed all day. Available in 8 shades with a heart-shaped cap for easy touch-ups on the go.

HEIMISH Dailism Mascara is a Korean mascara that defines your lashes with intense pigmentation and long-lasting curl. Its lightweight texture prevents clumping and smudging, even on fine lashes. Available in black and brown, this mascara delivers all-day wear and a natural finish from office to evening.

Instantly plumper and more radiant lips thanks to a formula infused with collagen and K-Beauty care. The melting texture applies a nourishing lip balm that smooths fine lines and leaves an irresistible natural glow finish. Perfect for a no-makeup makeup look every day, it protects the lip barrier while revealing soft, comfortable lips. 💋

HOUSE OF HUR Every Cheek Blush is a pigmented Korean blush stick that evens out your complexion. Its velvety finish is buildable, from a light veil to a rich flush, with long-lasting wear that skips touch-ups. Available in five shades, apply it with your fingertips onto your cheekbones.